Professional Documents
Culture Documents
Shopping patterns
The shopping habits of young people have certainly changed when compared with other generations. The way
they see goods is based on brand and not quality, they buy for price and not worth because of their view on
the importance of name (popular & expensive) brand products when considering one’s social status. Some
studies have also shown that now teens spend on food as much money as they spend on clothing with teens
from 2003( 10-20 years ago) spending only half as much on food. – online shopping
Culture is an important factor in consumer buying behavior. Culture distinguishes one human group from others. A people’s culture
includes their beliefs, rules of behavior, language, rituals, art, technology, styles of dress, ways of producing and cooking food, religion,
and political and economic systems. (Kim and Ahn, 2006)