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TANAUAN CITY INTEGRATED HIGH SCHOOL

Online Shopping: Factors Affecting Students’ Buying Behavior


(Ramirez, Christine; Arguelles, Daniel Ellis; Cabigas, Vien Jherol; Caingin, Kathleen; Canupin, Fiona
Chelsea; Corigal, Jaimie Marie; Diaz, Princess Diana)
Adviser: Ms. Claren Opena

SHS Department, Tanauan City Integrated High School, Trapiche 1, Tanauan City, Batangas

Abstract without it. It connects everything, whether for


The focus of the study is to determine the business or social engagement. Furthermore, since
relationship between the factors and buying decisions people's lifestyles have evolved, their ways of doing
of Grade 12 students as a consumer through online things have altered from conventional to digital, and
shopping. On the basis of purposive/purposeful buying has migrated to online shopping.
sampling technique of non- probability sampling, a
sample of 30 grade 12 students in Tanauan City as Online shopping deals provide the customer
respondents was selected. Survey questionnaire was with a variety of products and services, wherein
used as an instrument for data collection. 100% of the customers can compare them with deals of other
questionnaire received back from respondents on intermediaries also and choose one of the best deals
which descriptive statistics apply for data analysis. for them. Online shopping seems booming in the
Results indicate that there was a strong positive Philippines due to the strong improvement of the
relationship between purchasing online and the internet, mobile applications, and various web
factors affecting consumer buying behavior because developments. It is an easy solution for the busy life
as a result, majority of Grade 12 students used to and COVID-19 pandemic that the world is facing
shop online are more females between the age of 18- today.
34 and has a monthly family income of 5,000 and
20,000 and above. They purchase on their favorite Unlike physical stores, all the goods in
social media online shopping sites and spend at least online stores described through text, photos, and with
once a month and students. Students said that they other multimedia files. Many online stores will
like to shop online because of its conveniency that provide links for much extra information about their
satisfies their satisfaction but sometimes they product. On the other hand, some online consumers
experience some delivery issues because of some are adventurous explorers, fun seekers, shopping
delivery process every transaction. But despite that, lover, and some are technology muddlers, hate
they are still satisfied to shop online and they are all waiting for the product to ship.
agreed that understanding the factors affecting
consumers behavior can help to increased sales and Based on a study of Kemp and Moey
for th improvements of every online sellers. Use of published by Statista Research Department (2019),
these interacting social media online sites has become the Philippines ranks third place in the world's
the routine habit of student they purchase online and fastest-growing e-commerce markets outlasting its
observed any changes happen positively or adversely. neighbor country in Southeast Asia. In addition, a
That is why the study further confirmed that the study conducted found that Filipinos shopped online
factors affecting cosumer buying behavior thorugh for the convenience of not having to go to and line up
online shopping are important to consider and at brick-and-mortar stores, better prices, and deals.
understand to help every businesses online to However, this development needs some
increased their sales and make self-improvements more understanding related to the students
between the seller and consumers. consumer’s behavior. Consumer behavior research
Keywords: Online Shopping, Consumer Behavior, identifies a general model of buying behavior that
Students, Positive, Factors depicts the processes used by consumers in making a
purchase decision state by Vrender (2016). Those
Introduction & Importance designs are paramount to the marketer as they can
explain and predict consumer purchase behavior.
People nowadays live in a digital In summary, with the current Internet
environment. Previously, the internet was used to technology development and innovation, online
share information, but now life would be difficult shopping has become a modern people's daily life

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integral to the structure. As the main force of network - There is no significant relationship between sex,
consumption in contemporary students, is largely age, and monthly family income and online shopping.
bound to affect the development of network
consumption. Therefore, only the main factors for - There is no significant relationship between the
students' network to do is to fully understand times the respondents purchase online and online
consumer behavior and analysis in order to help shopping.
especially the seller and company to make their own - Factors for liking and disliking online shopping
understanding about the factors affecting the directly affect students buying behavior.
student’s or consumer’s behavior.
With the growing craze in online shopping,
the study entitled, "Online Shopping: Factors Related Literature
Affecting Students’ Buying Behavior", the
researchers' aims to determine the relationship For a variety of reasons, online buying
between the factors and buying decisions of Grade 12 becoming increasingly popular that makes online
students as a consumer through online shopping shopping become the easy solution for busy life in
thorugh this study. The data that will be collected and today’s world because in the past decade, there had
interpreted will increase the intellectual capacity of been a massive change in the way of customer’s
every sellers or company to consider and understand shopping. Huseynov and Yıldırım (2014) emphasized
all the factors of every consumers that mainly affect that the lack of physical interaction tends to be the
their consumer behavior. critical impediment in online retail sales followed by
the privacy of individual information and security of
Statement of the Problem financial transactions over the Internet. Demangeot
and Broderick (2010) also revealed that perceived
Nowadays, most people prefer online ease of use does not affect the behavioral pattern in
shopping more than the traditional way of buying this case rather influenced by security and privacy
things that they need, especially the students because issues.
it is the most convenient way to buy a product. In
online shopping, there are some factors that can According to the study conducted by Deena
affect student’s behavior in buying a product online. McCoy (2017), when it comes to online shopping,
teens are outspending their parents. In fact, shoppers
This study seeks to answer the following aged between 13-to-18 years old spent at twice the
questions: rate of adults in September, according to data from
Current, a financial technology company.
1. What is the profile of the respondents in terms Specifically, Current’s teen customers’ online
of: purchases accounted for 17.9% of transactions last
a. Sex; month. The most recent U.S. Census Bureau reports
online purchases represent 8.6% of all U.S. retail
b. Age; and transactions.
c. Monthly Family Income? Consumers’ continuation to buy from a
physical store, the users or buyers feel very
2. How often do the respondents purchase online? convenient to online shopping. Online shopping
3. What are the factors that the respondents saves crucial time for modern people because they
consider when purchasing a product online? get so busy that they cannot or unwilling to spend
much time shopping but in purchasing online is also
4. What are the issues the respondents encounter one of the fear of some people because of some
when purchasing online? factors affecting their buying behavior and decisions.
Considering that Internet shopping, is still at the early
5. How does online shopping affect the buying stage of development, little is known about
behavior of the respondents? consumers’ attitudes towards adopting this new
shopping channel and factors that influence their
attitude toward. The consumers’ attitude towards
Hypothesis
online shopping is known as the main factor that
affects e-shopping potential (Rahman, 2012).
The research study will be conducted as
guided by the following hypothesis in its null form:

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Attitudinal issues are also thought to play a purchase the same goods or services and the quality
significant role in e-commerce adoption. That means of college students consumption expected or higher,
that, through motivation and perception, attitudes are for the satisfaction, the greater the gap between the
formed and consumers make decisions. Thus, higher satisfaction. Koufaris (2012) identified that
attitudes directly influence decision making. both shopping enjoyment and perceived usefulness
Attitudes serve as the bridge between consumers’ strongly predict the intention to re-purchase over
background characteristics and the consumption that online. Lee and Lin (2015) also found that shopping
satisfies their needs. Because attitudes are difficult to enjoyment can increase the intent of new customers
change, to understand consumers’ attitudes toward but does not influence customers to return. Also,
online shopping, can help marketing managers demographic variables such as age, gender, and level
predict the online shopping intention and evaluate the of income play a facilitating role because they
future growth of online commerce. influence consumer perception and consumer
behavior that drives them towards online shopping
Day-by-day taste, preference and choices are (Kim, Zhao, & Yang, 2018)
varying regarding different factors such as the
Internet emergence especially for the students. In summary, with the current Internet
However, this development needs some more technology development and innovation, online
understanding related to the students consumer’s shopping has become a modern people's daily life
behavior. Consumer behavior research identifies a integral to the structure.
general model of buying behavior that depicts the
processes used by consumers in making a purchase Methodology
decision (Vrender, 2016). Those designs are
paramount to the marketer as they can explain and Research and Design
predict consumer purchase behavior.
The researchers conducted a study it aims to
Relevant Economists found that dominant determine the relationship between the factors and
students consumer buying behavior is a major factor buying decisions of Grade 12 students as a consumer
in buyers own willingness to buy, and the willingness through online shopping. Mixed method research
to buy and purchase is directly linked to the attitude, design will be use for this study where both
the attitude of consumers to purchase using purchase qualitative and quantitative will be used to collect
intention to consumers the main factors affecting the data from the respondents. In this approach, nominal
buying behavior itself one of students attitudes to scale will be use to determine the factors affecting
computer applications, purchases experience and students’ buying behavior. At the same time in the
perception of product value, and risk factors such as study, the reason and essence of considering these
advance will be severely affected by a series of factors will be explored using qualitative pre-
studies that have shown that stuedents consumers' determined questionnaires with Grade 12 students.
online consumer attitudes. Using purposive sampling the respondents are
Students consumer attitudes toward online identified and we collect data via online where we
shopping usually been determined by two factors; will use links that serves as researchers
one is trust, and another is perceived benefits (Hoque, questionnaires and it will be given in the fifth week
Ali, & Mahfuz, 2015). Therefore, trust and perceived duration of the study by given them access to the link
benefits seem to be the critical conjectures of which is the google form where the questions is
students consumer behavior toward online shopping needed to come up with their conclusion, findings
(Al-Debei, Akroush, & Ashouri, 2015; Hajli, 2014). and recommendation. The links consisted of both
Moreover, information quality, merchandise attribute, quantitative and qualitative questionnaire and to fill
website design, transaction capability, payment, in the survey and answer all the questions needed for
security/privacy, delivery, self-consciousness, state of the study, the participants will be given 2 weeks for
mind, the consumer’s time sense and customer completing the survey.
service are strongly predictive of online shopping
satisfaction (Katawetawaraks & Wang, 2011). Sampling Scheme
Students shopping experience is mainly
reflected in the activity of shopping satisfaction, Purposive/purposeful sampling technique of
while shopping satisfaction depends on students of non- probability sampling for selecting members has
commodities gap purchase or service quality and been adopted in this study to acquire data from
expected beforehand between the determination to respondents where it is one of the commonly used

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technique for conducting research where there is a targeted respondents to make our transactions
specific criteria for the participants needed in study: organized and well-distributed properly. The link will
Grade 12 students who has a participation letter and be sent through messenger or through email once
survey links. Purposive sampling offer significant they are agreed to be part of this research study as a
levels of flexibility, but also require a higher level of participant. The research study will be conducted by
evidence-based techniques to prove to outside the researchers in Tanauan City, Batangas through
observers that there is relevance to the information the utilization of online survey forms due to its
collected. That is why this process is usually reserved practicality. A consent form will be provided by the
for situations where there is already a general researchers to the respondents on the basis of
consensus in the public about the definitions of research ethics. The researchers will give them
certain population groups (Ayres, 2019). clarification and explanation about the significance of
their response to the research study. The researchers
Subjects and Respondents of the Study will also provide directions to the respondents, so
they can answer the questionnaire with full
The subject of the research study entitled knowledge and clarity. The respondents will be
"Online Shopping: Factors Affecting Students’ reminded by the researchers to answer the survey
Buying Behavior" is composed of Grade 12 students with honesty to collect reliable and accurate data
with various experience in online shopping. 30 Grade needed in the research study. The data will be
12 students as our respondents from different schools automatically collected with the use of modern
in Tanauan City will participate in the research study technology and Google forms. After the collection of
using various instruments to collect the data. data, the information will be interpreted using tabular
forms. A research professional will be needed by the
Data Gathering Instruments researchers in determining the appropriate
interpretation of the collected data. After the data
The researchers continue following the interpretation, the researchers will formulate a
systematic procedure and start working on data conclusion and recommendation for this study.
gathering. The research study will proceed through
the utilization of data gathering instruments. A mixed Results and Discussion
methods study combines quantitative and qualitative
data collection and analysis in one study. Individually, 1. Profile of the Respondents
these approaches can answer different questions, so The respondents were categorized into
combining them can provide you with more in-depth several factors, such as sex, age and monthly family
findings. The researchers will use structured type of income.
interview in collecting and gathering the data where
it consists of mixed questions for qualitative and 1.1. Sex
quantitative that all interviewers answer. The Category Frequency Percentage
interview will be done in a survey and questionnaire Male 11 36.7%
manner through answering some questions listed in Female 19 63.3%
google forms. The survey is consists of respondents’ Total 30 100%
profile such as sex, age and monthly family income
and group of questions related on two variables From Table 1.1, it shows that among the
which are online shopping and respondents buying respondents we found 36.7% were male and 63.3%
behavior. The survey will be done through Google were female.
forms validated by a few consultants and Findings, thus contradicts to the study
professionals by providing the respondents' survey Hernández, B., Martinez, J., & Martin, M. J. (2019),
link to answer. that the internet has become a marketplace suitable
for all ages, incomes and both genders. Because
Data Gathering Procedures based on the findings of this study more females tend
to shop online than males, respondents who doesn’t
Since the data gathering will be online, the have savings at the end of the month also hesitated to
researchers asked for proper permission from their buy online and prefer to buy in stores.
teacher to gather information and data from students
by using survey questionnaires through google forms.
The researchers will also make a letter for teachers to
be informed about the survey. Once the letters are
approved, we will start sending the links to our

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1.2. Age 3. Factors for Liking Online Shopping


Category Frequency Percentage Category Frequency Percentage
16-18 years old 28 93.3% Convenience 10 33.3%
19-21 years old 2 6.7% Time Saving 3 10%
22 and above 0 0% Trust and Security 5 16.7%
Total 30 100% Enjoyment 4 13.3%
Social Influence 1 3.3%
The table 1.2, we can interpret that majority Product Price 7 23.3%
of the respondents were in between 16 - 18 years old Total 30 100%
having 93.3%, followed by the respondents between Field Data, 2021
19 - 21 years old having 6.7%.
This confirms the result in Verto Analytics Table 3 shows that 33.3% of the respondents
Data (2018) that most of the online shoppers are in think that Convenience is the best factor to consider
the category of millenials whose age are in between to like purchasing online, 23.3% says that it is the
of 18-34 or below 18. Product Price, 16.7% says its the Trust and Security,
13.3% for the Enjoyment, 10% in Time Saving and
1.3. Monthly Family Income 3.3% in Social Influence.
Category Frequency Percentage
Below 5,000 8 26.7% 3.1 Importance of Factors in Liking Online
5,001 - 10,000 9 30% Shopping for the Consumer
10,001 - 15,000 4 13.3% Response Frequency Percentage
15,001 - 20,000 3 10% Fraud Prevention 5 16.7%
20,001 and 8 26.7% Affordability 5 16.7%
above Shop Confidently 1 3.3%
Total 30 100% Satisfaction 8 26.8%
Field Data, 2021 Entertainment 1 3.3%
Saving 3 10%
Table 1.3, we can see that nearly 26.7% Time 1 3.3%
respondents’ average monthly family income fall into Easier 3 10%
below 5,000 categories, 30% respondents’ monthly Usefulness 1 3.3%
income was into 5,001–10,000, 13.3% earn 10,001– Important 1 3.3%
15,000, 10% earn about 15,001 - 20,000, and Not Important 1 3.3%
26.7%of the interviewees have more than 20,001 Total 30 100%
monthly family income per month. Field Data, 2021
This confirms the study of Rahman et al.
(2018) that the monthly income of every online From Table 3.1, we ask the respondents to
shoppers are fall into between below 5,000 and state the reason why the factor they choose is
20,000 and above. important for them to like online shopping and then
we found that most of them are saying that factors are
2. Frequency of Online Purchases important for their Satisfaction with a percentage of
Response Frequency Percentage 26.8%, followed by Fraud Prevention and
Once a week 6 20% Affordability having a percentage of 16.7% each,
Once a month 22 73.3% Saving and Easier having 10% each, and the rest of
Once a year 2 6.7% them are for their Entertainment, Time, Usefulness,
Total 30 100% Social Growth and Independency with a percentage
Field Data, 2021 of 3.3% each.
This results confirms the study of Vasic, N.,
From table 2, we found that 22 out of 30 Kilibarda, M., & Kaurin, T. (2019), saying that both
respondents having 73.3% purchase a product online concepts, retaining and satisfying the customer, are
once a month, followed by 6 respondents once a becoming increasingly important for online business.
week that has 20% while the other 2 respondents says It is therefore, important to understand the factors
that they purchase online once a year having 6.7%. that drive customer satisfaction and their choice of
Findings, confirms the study of Johnson online stores.
(2021) that the majority of online shoppers make
spontaneous purchases at least once a month.

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4. Issues to Dislike Online Shopping products are often lost or damaged hile in transit, and
Category Frequency Percentage order tracking systems are unable to accurately locate
Product Damage 9 30% the product.
Cheap Quality of 4 13.3%
Product 5. Consumer’s Feel When Purchasing Online
Delay in Delivery 13 43.3% Response Frequency Percentage
Lack of 1 3.3% Happy 5 16.7%
Information, Excited 3 10%
Security and Satisfied 9 30%
Payment Options Confused 4 13.3%
Poor Customer 3 10% Both Happy & Excited 7 23.3%
Service Both Happy & Satisfied 2 6.7%
Total 30 100% Total 30 100%
Field Data, 2021 Field Data, 2021

Table 4 shows that 43.3% of the respondents From Table 5, the 100% of respondents
says that the most common issue their encounter were asked what they feel everytime they’re
when purchasing online was Delay in Delivery, purchasing an item or product online in a qualitative
followed by Product Damage having 30%, then manner. 30% of them were categorized based on their
13.3% to Cheap Quality of Product, 10% to Poor answer as Satisfied, another 23.3% of them
Customer Service and 3.3% to Lack of Information, categorized as Happy & Excited, another 16.7% of
Security and Payment Options. them categorized as only Happy, another 13.3% of
Findngs, confirms the study of Gupta, P., them categorized as Confused, another 10%
Singh, S., Ranjan, R., & Kharayat, G. (2019), saying categorized as Excited only while the remaining
that delivery issues are the most regular and how 6.7% were categorized as Happy & Satisfied.
likely they are occur when a customer often shops Results, confirms the findings in the study of
online. Rao, Y., Saleem, A., Saeed, W., & Ul Haq. J. (2021),
indicates that consumers feels more satisfied when
4.1 Reasons Why Consumers Encounter an Issue they shop through direct e-store than indirect e-store,
Response Frequency Percentage whereas their perception and actual experience are
Fraud 3 10% different.
Delivery Process 12 40%
Logistics 1 3.3% 5.1 Factors that Makes Consumers Hesitate To
Location 2 6.7% Purchase An Item/Product Through Online
Lack of Information 2 6.7% Shopping
Impulsiveness 7 23.3% Response Frequency Percentage
Seller’s Service 2 6.7% Quality of Product 10 33.3%
Manufacturing Services 1 3.3% Promotions 3 10%
Total 30 100% Payment Security 4 13.3%
Field Data, 2021 Lack of Information 2 6.7%
Negative Reviews 3 10%
From table 4.1, the respondents were asked Scam 5 16.7%
what is the reason why they encounter an issue such Other Needs 2 6.7%
as they choose on a previous question. 40% of the None 1 3.3%
respondents stated that it’s because of Delivery Total 30 100%
Process why they encounter such an issue in Field Data, 2021
purchasing online, followed by Impulsiveness having
23.3%, then Fraud that has 10% of response, then Table 5.1 shows all the factors that is
Location, Lack of Information, and Seller’s Service categorized based on what the respondents answer on
that having a percentage of 6.7% each. Lastly, is what makes them hesitate to purchase online. As a
Logistics and Manufacturing Services having a result, majority of the respondents which 33.3% of
percent of 3.3% each. them, stated that it is because of the Quality of
Findings, confirms the article published by Product, followed by Scam that is answered by
MyAdvo.in (2018), stated that process of delivery 16.7% of the respondents, then Payment having
and logistics are faced in online shopping where 13.3%, then Promotions and Negative Reviews

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TANAUAN CITY INTEGRATED HIGH SCHOOL

having 10% each, then Lack of Information and behavior if purchasing through online shopping
Other Needs having 6.7% each while the other 3.3% becomes easy, comfortable and better than
stated Nothing. conventional shopping. As a result 86.7% out of
Findings, confirms the article of Aziz & 100% answered Yes, while 10% are not sure and
Wahid (2018), that has a result of the main reasons 3.3% is totally No.
respondents do not prefer to shop online where it is Findings, confirms the article by Gamer,
because they are concerned more about the quality of Bom (2017), saying that people in today’s world are
product they are purchasing. used to go online in order to shop for the products
that they need where they can easily access online
5.2 Importance of Understanding The Factors stores through their personal mobile devise and order
Affecting Consumers Buying Behavior what they want.
Response Frequency Percentage
Gaining Referrals 2 6.7% Discussion
Increased Sales 7 23.3%
Achieving Trust 3 10% The study is to determine the relationship
Adressing Consumer between the factors and buying decisions of Grade 12
6 20% students as a consumer through online shopping Is
Needs
Improvements 7 23.3% there any significant relationship between the factors
Satisfaction 3 10% affecting consumer buying behavior and online
Lesser Aggressive shopping? Firstly, take a review of the article
2 6.7% published by clootrack.com (2020), stated that
Clients
Total 30 100% understanding consumer behavior is essential for the
company to find success for its current products as
Field Data, 2021
well as new product product launches. Also, they
saying that a marketer should understand the factors
Table 5.2 shows the response of 30
so that there was an improvements on marketing
respondents on the importance of understanding the
factors affecting consumers buying behavior. As a efforts and can be aligned accordingly.
result, majority of them stated that it is important for This statement was proven after this survey.
Survey with 30 response per questions showed that
the Increased Sales and Improvements having 23.3%
all of the respondents are into online shopping
each, followed by 20% for Addressing Consumer
because they all agreed that purchasing online is easy,
Needs, then Achieving Trust having 10%, then
comfortable and better than conventional shopping
another two 6.7% is for gaining Referrals and lesser
Aggressive Clients. despite all the factors affecting their buying behavior.
This results, confirms the article published The researchers further confirmed that there was a
strong positive relationship between purchasing
by clootrack.com (2020), stated that understanding
online and the factors affecting consumer buying
consumer behavior is essential for the company to
behavior.
find success for its current products as well as new
product product launches. Also, they saying that a Conclusions
marketer should understand the factors so that there
was an improvements on marketing efforts and can The study gives the illuminating and
be aligned accordingly. confirming information. In recent years especially
these pandemic days people are used to go online in
5.3 Purchasing Online is Easy, Comfortable and order to shop for the products that they need. Not
Better than Conventional Shopping? only celebrities but general public has also turned out
to be a huge user of some social media online
Response Frequency Percentage shopping site. The basic purpose behind conducting
Yes 26 86.7% this study was to determine the relationship between
No 1 3.3% the factors and buying decisions of Grade 12
Not Sure 3 10% students as a consumer through online shopping. The
Total 30 100% findings from this study has find out to be mostly
Field Data, 2021 positive because as a result, majority of Grade 12
students used to shop online are more females
From Table 5.3, the 30 respondents were between the age of 18-34 and has a monthly family
asked after we asked them all the related questions income of 5,000 and 20,000 and above. They
between online shopping and consumer buying purchase on their favorite social media online

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TANAUAN CITY INTEGRATED HIGH SCHOOL

shopping sites and spend at least once a month and Shopping. International Journal of
students. Students said that they like to shop online Academic Research in Business and Social
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every transaction. But despite that, they are still perceptions of online shopping
satisfied to shop online and they are all agreed that environments: A gestalt approach.
understanding the factors affecting consumers Psychology and Marketing, 27(2), 117–140.
behavior can help to increased sales and for th https://doi.org/10.1002/mar.20323
improvements of every online sellers. Use of these Gupta, P., Singh, S., Ranjan, R., & Kharayat, G.
interacting social media online sites has become the (2019). Analysis of Delivery Issues that
routine habit of student they purchase online and Customer Face upon E-Commerce Shopping.
observed any changes happen positively or adversely. ResearchGate. https://www.researchgate.net/
That is why the study further confirmed that the publication/333845783_Analysis_of_Delive
factors affecting cosumer buying behavior thorugh ry_Issues_that_Customer_Face_upon_E-
online shopping are important to consider and Commerce_Shopping
understand to help every businesses online to Hajli, M. N. (2014). A study of the impact of social
increased their sales and make self-improvements media on consumers. International Journal
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doi:10.2501/IJMR– 2014–025
Acknowledgements Hernàndez, B., Martinez, J., & Martin, M. J.
(2019). (PDF) Age, gender and income: Do
First and foremost, we would like to thank they really moderate online shopping
our Father in heaven, for giving us the strength to behaviour? ResearchGate. https://www.rese
face each activity everyday. Second, we would like to archgate.net/publication/239781750_Age_g
thank our parents for giving us all the support that we ender_and_income_Do_they_really_modera
needed throughout the study. We appreciate their te_online_shopping_behaviour
efforts in motivating us to finish this research. Third, Hoque, Md. R., Ali, M. A., & Mahfuz, M. A. (2015).
being our second family, we would like to An Empirical Investigation on the Adoption
acknowledge the presence of our teachers for of E-Commerce in Bangladesh. Asia Pacific
teaching us all the things that we need to learn to Journal of Information Systems, 25(1), 1–24.
improve our knowledge that would help us in doing https://doi.org/10.14329/apjis.2015.25.1.001
the study. Fourth, we also appreciate the presence of Huseynov, F., & Yıldırım, S. Ö. (2014). Internet
our fellow researchers, classmates and friends for users’ attitudes toward business-to-
inspiring us to continue our research and for helping consumer online shopping. Information
us every time we needed their help. Lastly, we want Development, 32(3), 452–465.
to thank our respondents for answering our research https://doi.org/10.1177/0266666914554812
questionnaires. We know that they are also going Katawetawaraks, C., & Wang, C. (2011). Online
through the same school works as ours but they still Shopper Behavior: Influences of Online
managed to write their accurate answers despite their Shopping Decision. Retrieved October 30,
busy schedules. They are one of the reasons why we 2021, from Ssrn.com website:
are able to complete this. https://papers.ssrn.com/sol3/papers.cfm?abst
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