Professional Documents
Culture Documents
Probability Distributions
and Normal Distribution
Types of uncertainty
Measurable vs non-
measurable uncertainty
Two individuals draw one ball from a bawl. Drawing a black ball wins.
• John is aware that the bawl has 3000 red and 1000 black balls and
therefore the chance to select a black ball is 25%.
• Peter is ignorant of the numbers of each color.
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Can Peter find out how many red/black balls are in the bawl?
“As we increase the information observed (large sample), the sample average is
more likely to be closer to the actual average” (Jacob Bernoulli 1713)
Probabilities
1. When you toss two dices and add the figures on the sides facing up, what is the probability that
the sum is more or equal to 10?
2. What is the probability that the Canadian/USA dollar exchange rate will fall more than 2.5%?
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Frequentist view
No. of oc curences
P(Z) =
No. of exp eriments
1. When you toss two dices and add the figures on the sides facing up, what is the probability that
the sum is more or equal to 10?
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𝑝= = 0.167
36
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2. What is the probability that the Canadian/USA dollar exchange rate will fall more 2.5%?
𝑝 = 0.02
Definitions
Probability Distribution
Probability Distribution
X Value Probability
Probability
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Distribution
Expected Value
Distribution
Dispersion
• Standard deviation of a discrete random variable
N
σ = σ2 = [x
i =1
i − E(X)]2 P(X = x i )
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3. Determine ‘Payoffs’
– Associate a Payoff with Each Event/Outcome combination
4. Decision Criteria
– Evaluate Criteria for Selecting the Best Course of Action
Strong Economy
Weak Economy
Strong Economy
Weak Economy
Strong Economy
Weak Economy
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Payoff table
Investment Choice
Profit in $1,000’s (Action)
(Events)
Large Vessel Average Vessel Small Vessel
Expected value
N
E(X) = = xi P( X = xi )
i =1
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Expected value
Investment Choice
Profit in $1,000’s (Action)
(Events) Large Average Small
Vessel Vessel Vessel
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𝐸(𝑋)
Return-to-Risk ratio (RTR): 𝑅𝑇𝑅 =
𝜎𝑋
Expresses the expected return (expected payoff) for every unit of
risk (standard deviation)
Investment Choice
Profit in $1,000’s (Action)
(Events) Large Average Small
Vessel Vessel Vessel
Expected Values 61 81 31
Decision making
under uncertainty-
example
Q: The manager of a large shipping company is considering to buy one of the two
different vessels. Suppose that the estimated annual profits (in mil Euros),
under each economic condition are indicated in the following table. Which
vessel should the manager invest in?
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Normal Distribution
Whether it is weight, income, IQ, fitness level, etc. data falls into a “normal”
distribution when it is plotted. It has a lot of datapoints around the middle (the
average) and outliers at both the high and low extremes.
https://galtonboard.com/probabilityexamplesinlife
• An example of how normal distribution is used in business comes from marketing. The
implication for marketers is understanding the segments of the bell curve, and using
these segments to your advantage: The quick message is that you can’t market to
everyone – as you move across the curve from one end to the other needs change
dramatically.
• An example will help illustrate this. Let’s explore the implications of the bell curve for
fitness level. On the far left side of the curve, these are the “least fit” people around.
They would have to improve their fitness level significantly in order to even be
considered “average”. On the far right, are the “extreme fitness enthusiasts”. Everyone
else is somewhere closer to the middle – the “mean” or average. Knowing this, let’s
assume we are challenged with marketing a specific service – fitness club membership.
• Marketing to the very far left end of the bell curve (the most unfit segment) will of
course require different messaging than other segments. For this group, appeals are
probably centered on “strive for change” and “you can fit in – members are not all hard
bodies”, etc. At the other extreme – the messaging is quite different. These people
have discipline established, and according to our data are already fit. Successful appeals
to this segment will likely be in messaging such as “Are your abs beach-worthy? We can
help.” “Your competition is already training for race season. Will you be ready?”. This is
of course if you decide to market to this group at all.
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Normal Probabilities
Probability is
measured by the
area under the
curve
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P(X > 200)=1-P(X < 200) the probability that more than 200
P(X > 200)=1-0.977=0.023 customers arrive on a single day is 2.3%
What is the probability that more than 100 but less than 200
customers arrive on a single day?
P(100<X <200) =P(X < 200)-P(X<100) the probability that more than 100
P(100<X <200) =0.977-0.5=0.477 and less than 200 customers arrive
on a single day is 47.7%
Normal Probability
Example
Q: A world famous luxury products company wishes to launch a new product targeting middle
income households (ie. income from 15,000 to 24,000). Annual income is assumed to
follow a normal distribution with mean of 20,000 Euro and st. deviation is 4,000.
(a) What proportion of households has an annual income of less than 15,000?
(b) What proportion of households has an annual income of more than 24,000?
(c) What proportion of households has an annual income of more than 15,000 but less than
24,000 (the targeted group)?
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Let X represent the time it takes (in mins) to complete an online application for car
insurance. Suppose X is normal the mean time is 8 mins and standard deviation 5
mins. Find the time X such that 20% of applications take less than X mins.
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Normal Probability,
Example
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