SUBJECT: Doing Business in Europe

PROFESSOR: Andrea Filippetti

GENERAL DISCIPLINE: Doing Global Business

TERM: V

TOTAL LESSON HOURS: 10

LANGUAGE: English

COURSE FORMATIVE OBJECTIVES:

The main objective of the course is to give an overview of the European and Italian economy, to describe
the main aspects of their competitiveness and economic growth.

INTENDED LEARNING OUTCOMES

At the end of the course students will be able to:

1. Analyse and understand the Italian business environment: the nature of the industrial districts and
agglomeration economies

2. Understand the economic scenario of the European Union; technological innovation

3. Case study approach: Analyse investment choice by multinational corporations in the European scenario.

PREREQUISITES

Basic knowledge of Innovation, Strategy and Marketing

COURSE CONTENTS

Overview of the roots and peculiarities of the Italian business environment in comparison with Europe, of
the main economic drivers of Italian and European economies, the patterns of innovation and new
technologies across Europe and in comparison with the U.S. and Asia, the location strategies of
multinational corporations in the European arena.
EXTENDED PROGRAM AND REFERENCE READING MATERIAL

LESSON 1 – September 13, 2022

Readings: hands out in class

Overview of the Italian economy

The case of industrial districts

Case study 1: industrial districts in Italy

LESSON 2 – September 15, 2022

Readings: hands out in class

The European business environment

Case study 2 - simulation: multinational corporation locational choice II

LESSON 3 – September 20, 2022

Readings: hands out in class

Case study 2: finalization, presentation and discussion of the results

REFERENCE MATERIALS

TEACHING METHOD

- traditional lecture 30%

- role-playing or other kinds of simulation and team work 30%
- learning by doing 10%
- cases studies 20%
- presentations and assignments 10%

ASSESSMENT METHOD
- written test 60%
- team work executed during the course 40%

Professor e-mail address: andrea.filippetti@cnr.it