Market Analysis

Our company intends to grow into the United States. We discovered that we had a major rival in the
form of the Jansport firm, which produces backpacks. JanSport Company is a major designer of
shoulder bags, luggage, and laptop bags in addition to backpacks.

Strengths and weaknesses of our competitor

Strengths

Popular among adolescents and younger people are niche consumer populations.

Values the culture of consumer living.

Investing in third-party groups that prioritize sustainability

Weaknesses

On social media, there is a lack of direct interaction with customers.

Due to a lack of openness, students at American universities have received negative press.

What our clients need to know to successfully operate in the US

In the United States, Jacpack's aim is to redefine the style of our backpacks to appeal to both young
and senior customers. We've been creating backpacks for various events and ages for a number of
years. These backpacks will be utilized for school, sports, and daily use. We anticipate that our
average client may require school supplies, after-school activities, workers, or sleepovers. The
requirements would be informal and informal. In comparison to our rivals, our bags will be more
inexpensive. We aim to emphasize to our consumers the importance of affordability. The fact that
this bag is personalized does not imply that it will cost them more money. We aim to reach out to
families of all economic levels.

Social

Attitudes: Jacpack has established a trustworthy brand, which is reflected in the attitudes of its
customers.

Values: Customers at Jacpack place a premium on quality, longevity, and dependability.

Lifestyles: To be successful in the United States, Jacpack backpacks will target student lifestyles,
busy/active lifestyles, and employee lifestyles.

Legal Environment

We will create high-quality, long-lasting goods!

Political Environment

Jansport backpacks are distinguished by their unique emblem, which distinguishes them from rivals.

Privacy Laws: We are devoted to preserving and respecting your privacy.

- We will gather information when an individual makes a purchase.

- The information obtained will only be used to determine how to develop the company, customise
the site, and keep track of domains.

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 Moral Obligation: We shall assure our clients' safety, as well as ethical and legal production
circumstances.

Environmental footprint

Is a measure of a person's or company's influence on the environment.

Potential Environmental impacts:

-All our materials, as well as all our production, are made in Colombia. Because Colombia has a great
reputation for quality, this has been a very powerful positioning characteristic on foreign markets.

https://prezi.com/s_pewahbjlyf/jansport/?frame=3d95da9bc9a7110acf5dfd1dae8cecc199e60c48&f
allback=1

https://www.slideshare.net/AlaricBryant/jansport-marketing-plan-final-presentation

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