Analytics and Report

On

eBookz: online ebook store

Submitted by

Madhusudan Kumar
12004028
B.Tech. in Computer Science & Engineering

Under the Guidance of

Prof. Udayan Giri

School of Computer Science & Engineering

Lovely Professional University, Phagwara
 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Table of Content

Website Pages
1. Home page with functionalities……………………………………………………………03
2. Shop page with functionalities……………………………………………………………..05
3. Particular product page with functionality.…………………………………………..06
4. About page…………………………………………………………………………………………..07
5. Contact page………………………………………………………………………………………..07
6. Blog page……………………………………………………………………………………………..07
7. Services page……………………………………………………………………………………….08
8. FAQ page……………………………………………………………………………………………..09
9. Store policy………………………………………………………………………………………….09
Analytics and Reports
1. Traffic overview…………………………………………………………………………………..10
2. Behaviour overview…………………………………………………………………………….12
3. Insights………………………………………………………………………………………………..14
4. Benchmarks…………………………………………………………………………………………15
5. Site speed……………………………………………………………………………………………15
6. Site uptime & global availability test…………………………………………………..17
7. Traffic by entry page…………………………………………………………………………..17
8. Most abandoned products…………………………………………………………………18
9. Blog activity over time………………………………………………………………………..18
10.Top blog posts…………………………………………………………………………………….18
11.Blog activity by time of day…………………………………………………………………18
12.Searches over time……………………………………………………………………………..19
13.Search with no results………………………………………………………………………..19
14.All leads……………………………………………………………………………………………..20
Google search console
1. Google search console……………………………………………………………………….20

Note: Kindly check the soft copy of this report on the following link it this hardcopy
report is not clearly visible.
Website link: https://himadhusudan.wixsite.com/ebookz
Report link: https://tinyurl.com/ebookz-report

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Home Page:

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Functionalities on the home page:

1. Look For Your Book Here Button: It takes the user to the shop page
2. Search box: It helps the user to search for products or posts. Also, shows a trending
product list.
3. Language change dropdown menu: It helps to toggle the language from English and Hindi.
4. Product Gallery with quantity and Add to cart button: Helps the user to add products to the
cart and customize the number of products to be added to the cart.
5. Contact Us form: This helps the user to reach us by filling out the form.
6. Location on google map
7. Subscribe Form: This helps the user to stay up to date with us via email.
8. Let’s Chat Option: It helps the user to contact our customer agent via chat message.
9. Cart icon: This allows the user to see the items added to cart.

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Shop Page:

Functionalities on the Shop page:

1. Filter by: This helps the user to filter the products based on collection and price.
2. Sort by: This helps the user to sort the products by name, price, and newest.

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

3. Add to cart and quantity button on hover over product: This helps the user to select the
quantity and add the product to the cart on hover.
4. Search box
5. Let’s Chat button: This helps the user to contact our customer service via chat message.

Particular Product Page:

Functionalities on the particular product page:

1. Share button
2. Add to cart button
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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

About Page:

Contact Page:

Blog Page:

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Services Page:

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

FAQ Page:

Store Policy:

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Analytics and Reports

Traffic Overview:

The above screenshot depicts the overview of traffic for the last 30 days(Aug 17 – Sep 15,
2022). Like the number of site sessions, unique visitors, average session duration, session

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

over time, new vs returning visitors, sessions by device, session by countries, sessions by
traffic sources, Average sessions by day, and traffic insights.
• Total 84 visits to the site or 84 site sessions
• 63 unique visitors (unique visitors are the people visiting from different IPs, Devices, or
Browsers). Unique visitors can have multiple site sessions.
• 4 minutes and 26 seconds is the average time people have spent on the ebookz website

Sessions over time:

• 2 sessions recorded on Aug 21, 2022
• Next 1 session recorded on Aug 22, 2022
• Next 33 sessions recorded on Sep 10, 2022
• Next 16 sessions recorded on Sep 11, 2022
• Next 10 sessions recorded on Sep 12, 2022
• Next 8 sessions recorded on Sep 13, 2022
• Next 12 sessions recorded on Sep 14, 2022
• Next 1 session recorded on Sep 15, 2022, till 11:17 am.

New vs returning visitors:

• 63 unique visitors
• 63 new visitors
• 100% new visitors
• 0% new returning visitors

Sessions by device:
• 84 site sessions
• 85% (71) sessions from Mobile device
• 15% (13) sessions from Desktop device

Sessions by country:
• 83 sessions from India
• 1 session from Bangladesh

Sessions by traffic source:

• 77 sessions from direct traffic (directly via link click)
• 3 sessions from Telegram messenger
• 2 sessions from the Google
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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

• 1 session from an unknown traffic source

Average sessions by day:

• 9 sessions on Sunday
• 5 sessions on Monday
• 8 sessions on Tuesday
• 12 sessions on Wednesday
• 1 session on Thursday
• No session on Friday
• 33 sessions on Saturday

Behavior Overview:

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Visitor Engagement:
• 1.6 average pages per session
• 57.8% bounce rate (57.8 out of 100 visitors left the site after viewing only 1 page)
• 4m 21s is average session duration
Top navigation flows (the way most visitors navigate through the site):
• 53% visitors entered on /ebookz/post/how-to-read-book-effectively-and-learn-from-it
and later on performed following actions:
o 2% visited /ebookz/hi page
o 2% visited /ebooks/blog/tags/book-reading-tips
o 2% visited /ebookz/blog/tags/how-to-learn-from-book
o 2% visited /ebookz/blog/tags/how-to-read-book-effectively
o 2% visited /ebooks/hi/post/how-to-read-book-effectively-and-learn-from-it
• 36% visitors entered on /ebookz page and performed following actions:
o 13% visited /ebookz/shop page
o 10% visited /ebookz/product-page/the-4-hour-workweek
o 7% visited /ebookz/product-page/search-inside-yourself-achieving-success-
happiness
o 3% visited /ebookz/product-page/360-degree-postural-medicine
• 6% visitors entered /ebookz/shop
• 1% visitors entered /ebookz/blog/tags/book-reading-tips

New Leads (visitors who shared contact details or started purchase but didn’t complete):
• Total leads 5
• 3 leads from site members
• 1 lead from wix forms
• 1 lead from wix chat

Most popular page:

• 46 sessions on /post/how-to-read-book-effectively-and-learn-from-it page
• 34 sessions on the homepage
Most time spent:
• Most time spent on the homepage – 1m 40s
• Time spent on /post/how-to-read-book-effectively-and-learn-from-it page - 1m 24s
Most exited page:
• /post/how-to-read-the-book-effectively-and-learn-from-it – 93%
• Homepage – 62%
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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Top searches on your website:

• Dubai dunes – 1 search
• Lpu -1 search
• Postural medicine – 1 search
• 360 degree – 1 search
• Rich dad poor dad – 1 search

Insights:

The above screenshot depicts when the site is most popular, and the last page people often
visit before leaving website. People spend more time on homepage than other pages. Site is
most popular on Saturday, 1:30 PM.

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Benchmarks:

The above screenshot shows the key stats of the comparison of ebookz site to other books
and literature sites in India.
Key stats comparison:
• Unique visitors better than 26% of other sites
• Average session duration better than 78% of other sites
• Bounce rate better than 58% of other sites
• Returning visitors better than 10% of other sites
• Organic search better than 23% of other sites

Site Speed:
Below are two screenshots of the site speed report. The first screenshot is of the mobile
version of the website and the second screenshot is of desktop version of the website. It takes
2.7 seconds to load the website on mobile device. And 1.8 seconds to load the website on
desktop.
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Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Site uptime and global availability test:

The above screenshot depicts site status, site services and global availability test. Site is 99.98%
of time active and available with blog and wix site search services throughout the world.
Traffic by Entry Page:

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

The above screenshot depicts which pages visitors land on when they come to ebookz along
with unique visitors and average time on page.

Most abandoned products:

The products which are added by user in the cart but haven’t been purchased.

Blog Activity over:

Top Blog Posts:

Blog activity by Time of Day:

It tells the best hours in each day to publish new posts

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

Searches over Time:

It tells how visitors search on ebookz site over a specific period of time.

Searches with no results:

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 Analytics and Reports of ebookz store by : Madhusudan Kumar (12004028)

It tells what visitors couldn’t find on ebookz site.

All leads:
Show the list of contacts who didn’t purchase anything yet.

Google search console:

-----------------------------The End---------------------------

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 Analytics and Report
On

ebookzreader.blogspot.com

Submitted by

Madhusudan Kumar
12004028
Section: KO213
B.Tech. in Computer Science & Engineering

Under the Guidance of

Prof. Udayan Giri

School of Computer Science & Engineering

Lovely Professional University, Phagwara
Table of Contents
1. Blog Design ................................................................................................................................................................... 3
1.1 Home Page ................................................................................................................................................................. 3
1.1.2 About page .............................................................................................................................................................. 4
1.1.3 Contact page ........................................................................................................................................................... 5
1.2 Menu .......................................................................................................................................................................... 6
1.2.1 Autobiography..................................................................................................................................................... 6
1.2.2 Self help ............................................................................................................................................................... 7
1.2.3 Novel ................................................................................................................................................................... 8
1.2.4 Technology .......................................................................................................................................................... 9
2. Blog posts ................................................................................................................................................................... 10
Post 1 .............................................................................................................................................................................. 10
Post 2 .............................................................................................................................................................................. 11
Post 3 .............................................................................................................................................................................. 12
Post 4 .............................................................................................................................................................................. 13
Post 5 .............................................................................................................................................................................. 14
Post 6 .............................................................................................................................................................................. 15
Post 7 .............................................................................................................................................................................. 16
Post 8 .............................................................................................................................................................................. 17
Post 9 .............................................................................................................................................................................. 18
Post 10 ............................................................................................................................................................................ 19
3. Followers .................................................................................................................................................................... 20
4. Promotion Tools ......................................................................................................................................................... 23
Whatsapp Messenger .................................................................................................................................................... 23
Telegram......................................................................................................................................................................... 24
Facebook ........................................................................................................................................................................ 25
Twitter ............................................................................................................................................................................ 28
Pinterest ......................................................................................................................................................................... 31
Blogger Stats................................................................................................................................................................... 33
Google Analytics ............................................................................................................................................................. 36
1. Blog Design

1.1 Home Page

1.1.2 About page
1.1.3 Contact page
1.2 Menu

1.2.1 Autobiography
1.2.2 Self help
1.2.3 Novel
1.2.4 Technology
2. Blog posts
Post 1
Post 2
Post 3
Post 4
Post 5
Post 6
Post 7
Post 8
Post 9
Post 10
3. Followers

1. Followers Page 1

2. Followers page 2
3. Followers page 3

4. Followers page 4
5. Followers page 5
4. Promotion Tools
Whatsapp Messenger
Telegram
Facebook
Twitter
Pinterest
Blogger Stats
Google Analytics
 SEO & Google Ads report
On

Ebookz Store

Submitted by

Madhusudan Kumar
12004028
Section: KO213
B.Tech. in Computer Science & Engineering

Under the Guidance of

Prof. Udayan Giri

School of Computer Science & Engineering

Lovely Professional University, Phagwara
Table of Contents
1. Keyword Research ........................................................................................................................................................ 3
1.1 Google Trends ............................................................................................................................................................ 3
1.2 Semrush...................................................................................................................................................................... 4
2. Bidding Model .............................................................................................................................................................. 5
2.1 Bidding Strategy ......................................................................................................................................................... 5
3. Ad Design...................................................................................................................................................................... 8
 1. Keyword Research

Keyword research is an important process in search engine optimization which involves finding the possible right
target keyword or queries which users might search on search engines like google, bing, and yahoo to get any service
or product related to it.

1.1 Google Trends

The above screen shot depicts the trend for the search terms “ebook”, and “books to read” in India.

1.2 Semrush

The above screen shot of semrush keyword analysis tool tells that for the keyword “ebook” there is 33K traffic in
India and it is difficult to rank with a difficulty level 90%.
 2. Bidding Model
2.1 Bidding Strategy
Maximize Clicks on ads to get more visitors on the Ebookz store page.
3. Ad Design