Draft Deck Corporate Social Responsibility

(Group 1; XII-Fiedler) 03/02/2020

Dela Merced, Estremos, Fernandez, Hofer, Narciso

Corporate Social Responsibility (CSR) calls for positive change for both large

and small businesses. If businesses want to do what's right not only for their bottom line

but also financially benefit by building consumer confidence. Consumers feel they are

doing their part when using a product or service from a company that is socially

responsible. The more the company is socially responsible, the more the community

and the consumers become supportive. Corporate social responsibility helps build trust,

raise awareness and promote social change. While hundreds of thousands of

companies do their part, the efforts of large global organizations have far-reaching

effects that can affect major global problems from poverty and health to global warming.

Examples of how some major brands successfully do CSR are given here.

Socially responsible corporations are even more critical for millennial and for

Generation Z. They believe that companies should be involved in the advancement of

society and seek solutions that will assist in those changes. Industries should discuss

how they try to make a positive impact on the world, so that the public can see their pro-

social programs. Showcasing efforts is critical for targeting millennial as these efforts

can affect the choices made as consumers by millennia. Millennial would also like to

participate in activities such as being able to engage in volunteer work or making

donations to the charitable efforts of an organization. As more and more businesses

begin to see the effect their socially and ecologically responsible activities are having on

the view of a customer, the greater the chance that they will begin their own initiatives.

With all the information and facts presented, Draft Deck came up with an idea of

having charitable works for individuals and helping the environment and community as

our CSR. Our boarding house will solar panels to be the source of some of our electric

energy. Furthermore, we make sure regarding the waste management and recycling

inside and outside of our establishment. Also, we will conduct seminar once or twice a

year to random people who are interested in building a business just like ours. Although,

we know that there will be a possibility that they would become one of our competitors

but our goal is to sustain the economic development in the community by building such

businesses. Most importantly, we will pick one special person from all the applicants

that we will be having that qualifies for the spot to live in our boarding house for free and

he/she would be the one to lead the clean maintenance inside the business. Of course

we will choose someone that needed this help the most and through this, we can help

them and they can help others as well. The city of tomorrow must be liveable, enjoyable

and inclusive. In short, it must be economically, socially and environmentally

sustainable.

Overall, we believe that by helping the community through having beneficial

corporate social responsibility will cause a change on some of the society’s toxic system

and could lead to a greater change on an individual’s life and therefore the community.

CSR activities can help forge a stronger bond between the public and corporations;

boost morale; and help both feel more connected with the world around them.