Page No

Dete

ku Aarti Shankarrao Gaikwad

Assignment No. 1 H
MBA (III sem
Sub- Advertising Management
Define Advertising. What are the active participants
9.2 Dis
in the advertising
Process

Definition :

From Advertising Management is Q

planned
Managerial process designed to and
Oversee

Control the various advertising activities involved

in a program to Communicate with a Firm's
target market and which is ultimately designed
to influence the consumer's purchase decisions.
Bionato).

Advertising desired to covero this target

audience
For promoting sales.
Cover the
Advertising message intends to
Potentials user and not uses who may
purchase in future.
the product
The
message are also
directed to the
user of
the Compititors
Product so .
they switch over the advertisers products.
Scanned with OKEN Scanner