TOP TRENDS IN MARKETING

PRACTICES SINCE LAST 5

YEARS IN THE WORLD.

Made By: Muskan Singh

MBA 1ST SEM
Batch: 2022-2024
Serial No.: 071
 1. It’s where users interact and have
conversations with brands through
chatbots and voice assistants.

2. Artificial intelligence and machine

learning are the main technologies
1. CONVERSATIONAL MARKETING behind conversational marketing.
WHAT IS CONVERSATIONAL MARKETING?

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WHY SO EFFECTIVE??
Increasing Customer Attraction:
Increasing Customer Base:
Building Trust:
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Recent studies by IBM found that 70% of users
expect instant answers to their questions and
queries. From a marketer‘s point of view, it’s a
powerful way of driving engagement, which in
turn boosts conversion rates and increases return
on investment (ROI).
 It also makes the sales process more agile, as chatbots, through
AI, can pre-screen prospects and send only qualified leads to
the sales team. And in the age of data-driven digital advertising,
conversational marketing helps collect a broader range of
audience information. 
From a consumer’s perspective, conversational marketing helps build trust
and improves the customer experience. A survey by Salesforce found that
42% of consumers don’t trust brands, and this is often down to a lack of
responsiveness or slow customer service. By leveraging conversational
marketing, brands provide instant responses at different touch points and this
increases loyalty and brand buy-in. 
 1. Similar to celebrity endorsements, It’s
where brands use influencers for
their marketingcampaigns through soc
ial media platforms like TikTok and
Instagram. It’s by no means a new
trend but has gained significant
2. INFLUENCER MARKETING traction in the past few years for its
WHAT IS INFLUENCER MARKETING? simplicity.

2. Influencers (including micro-
influencers) post content in which
they interact with a brand, either by
using one of its products or services or
engaging with employees. 

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WHY SO EFFECTIVE??
Consumer Behaviour:
Targeting Customer:
Engaging Customer:
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 Market research firm Nielsen found that 83% of
consumers trust personal recommendations more
than traditional digital advertising,
so influencers are the perfect way for brands to
create personal recommendations in the masses. 
  Social media influencers also specialize in a particular niche
and have followers with certain types of interest. For marketers,
this means more targeted advertising, which helps reduce ad
spend. For example, National Geographic would teamed up
with wildlife photography influencers for a social media
marketing campaign, for their followers will naturally be
interested in their brand. 
Influencer marketing usually yields better results than traditional celebrity
endorsements given the “engagement factor”: people interact
with influencers, and so are more likely to react to the marketing campaign.
For example, Amazon subsidiary Audible, which specializes in ebook
subscriptions, worked with photography influencer Jesse Driftwood. 
 1. Automation in marketing is the use of
technology to automate marketing and
advertising efforts.
2. During the last year, the pandemic has
accelerated the use of technology in
the workplace, and automation has
3. ADOPTION OF AUTOMATION IN MARKETING taken center stage in all business
WHAT IS AUTOMATION IN MARKETING?
processes, not just marketing.
3. Automated email sequences in sales
funnels, scheduled social media posts,
and email order updates are all
everyday examples of automation in
marketing. . 

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WHY SO EFFECTIVE??
  Marketing automation allows brands to scale
their efforts to reach higher volumes of
traffic. 30% of business owners claim the biggest
Time Effective : benefit to automation is time-saving. Their
marketing teams no longer need to waste time
undertaking repetitive takes, and instead can focus
on optimization and content creation.. 

  Automation also allows marketing teams to streamline their

Increasing Productivity : omnichannel marketing into one platform, removing the need to
upload content and engage with their communities on each
different social media channel. This increases productivity,
which directly correlates to increased ROI and conversion rates.

 It also allows businesses to collect and analyze greater amounts of customer
Improving Customer data much quicker than a human could. This means brands can quickly build
Relationship: a panoramic view of their sales cycle and customer journey, exposing gaps
and weak points in the process.

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 1. Experiential marketing, as the name
suggests, is a trend that focuses on
creating a brand-based user
experience, and not just a product-
based one.
2. For Example, tech giant Apple, a
4. EXPERIENTIAL MARKETING brand often regarded as a pioneer in
WHAT IS EXPERIENTIAL MARKETING ? this type of publicity. The brand runs
its annual Worldwide Developers’
Conference, its biggest event of the
year, in which it brings together
thousands of programmers from
across the globe to discuss the latest
trends thus valuing their experiences.

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WHY SO EFFECTIVE??
1. Experiential marketing serves for customers
Understanding Customer :
2. PricewaterhouseCoopers reports that 73 per
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to engage with the brand and experience its
values and personality, and not just its
product. According to research by salesforce,
84% of consumers prefer to be treated as a
person and not a number. So by creating
memories, brands strengthen the personal
connection between product and emotion
which increases brand buy-in and
conversions.
cent of people say that customer experience is
an important factor when making a buying
decision. And when they say 'customer
experience', they most value efficiency,
friendly and knowledgeable customer service
and easy payment options. Companies that
can provide a good customer experience keep
their customers and attract new ones.
 1. SEO stands for Search Engine
Optimisation – the strategies
companies use to get themselves high
up in the results lists of search engines
like Google, Bing, Yahoo and others.

4. SEARCH ENGINE OPTIMISATION 2. As the internet plays an increasingly

WHAT IS SEO IN MARKETING ? central role in marketing and selling, it
is vital for companies to appear in the
search results when someone does a
related search.

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WHY SO EFFECTIVE??
While many marketing campaigns tend to focus
Increase & Attract Customers : on a defined target audience, SEO helps to attract
anyone with intent at a given point in time, no
matter what stage of the buying funnel they are in.

A site that ranks high on search engine results pages is typically considered
Boost Credibility : high-quality and trustworthy by search engines, and this, in turn, boosts the
credibility of your business.

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THANK
YOU!