PasaBike Delivery

PO L YTEC H NI C UNIVERS IT Y OF THE PHIL IPP I NE S 2
Chapter 1
Executive Summary
The term “PasaBike” came from the two-wheeled transport service, and is
located at Sto. Cristo Rd., San Pablo City. It has three services offered, namely:
MediCab, DalaKo, and Foodify. The PasaBike Delivery aims to partner with different
businesses in order to achieve the quotas in the peak, mid, and lean season by giving
employment and support to the businesses of the locals.
Since PasaBike is a start-up company, its delivery services will be confined to
San Pablo City and the residents are the target market. Toktok, Mr. Speedy, MyKuya,
and Watsons all are offering services that are substantially comparable. In the City of
San Pablo, there are also macro-environmental factors to consider, as they might
affect the business operations.
PasaBike Delivery operates under a sole proprietorship. There are two
managerial positions in the organizational chart of PasaBike Delivery, the marketing
and customer service manager, and the general manager. In the organizational policy,
the staff should take over the human resources, financial aspect, marketing, and
operations of the business. The delivery service also needs to comply with the
government requirements mandated by the government.

PasaBike Delivery's online and technology processes account to 80% of its
activities, while personnel and physical operations account for 20%. The business'
main facility consists of only three rooms: office, sorting area, and a common lavatory.
The utilities to be used in the physical store of PasaBike are Electricity, Drinking Water,
Water and Wastewater Services, Internet, and Garbage Services.
As a marketing strategy, PasaBike uses Facebook as a tool to build the
business image. Aside from that, they also engage into the traditional flyer that is
distributed around San Pablo City and is attached and be given by the PasaBikers
during deliveries. It also has the annual celebration of the founding of the company by
gathering its bikers to roam around the town and be part of every activity related to
certain agendas.
From the financial aspect, the PasaBike has already earned during the first
year of its operation. The statements also show that the company recovers its PHP
500,000 investment in 2 years following the 1.46% and 2% increase annually.
Our proposed business is concerned not only with getting profit, but also with
promoting economic growth and opportunity. PasaBike Delivery’s impact and
contributions on the environmental and economic aspects of its target market – San
Pablo, Laguna – will be remarkable. It could contribute as an inspiration to reduce
emission of dangerous gases exhilarated by usual scooters and cars, and could help
boost San Pablo’s environmental awareness and economic state. Job

opportunities will be given and opened for the locals. Their knowledge about the city
will be the asset of the business and that will be the push factor to open more activities
and opportunities not only for the business but for the future members and partners of
the business. The business will be customer’s access and provider of options in any
related businesses that is what related to they’re request or order. One of the purposes
of the business is to acknowledge and prioritize the local businesses in San Pablo City
and to future cities that soon we’ll be part of. Opening a registration for local
businesses to the business will inform the locals about the businesses around and for
tourist in the city to know that there’s a lot to offer.

Chapter 2
Company Profile
Name and Location of Business
The term "PasaBike" means that a rider will be the one to buy the items and
will be delivered using a E-Bicycle. Its name was based on the two-wheeled transport
vehicle. The services offered by PasaBike are "MediCab", "DalaKo” and
“Foodify”. MediCab, a combined term of 'medicine' and 'pedicab', is a delivery service
that focuses only on medicines or any other health-related products available in the
pharmacies. The possible customers of this are open to all since all ages are in need
of medicinal supplies. While DalaKo is a service that enables local businesses to have
a delivery partner for their product with a cheaper fee. And lastly, Foodify that caters
and being partner of the business to another that is related to food industry.
It is not for nothing that the E-Bicycle has become increasingly popular as a
mode of delivery in recent years. To begin with, an E-Bike is more environmentally
friendly than a scooter. This makes the services look good because many people are
environmentally aware. The environmental impact and costs of E-Bicycle delivery are
also minimal. You don't have to pay road tax or fuel, and upkeep isn't prohibitively
expensive. Furthermore, because E-Bicycle deliverers do not require a driver's
license, you can hire younger employees.

Figure 1. Business Location
PasaBike is located at Sto. Cristo Rd., San Pablo City. It is highly a commercial
area and it is surrounded by establishments such as hospital, banks, hotels, grocery,
and convenience store. The city boasts a calm, rural-like environment that offers a
peaceful alternative for those tired of the fast-paced, exhausting, and demanding city
life. San Pablo is also known for its serene natural resources, amazing seven crater
lakes, rich historical sites and cultural legacy, and kind, friendly, and welcoming
people. It is commonly remembered as the City of Seven Lakes by visitors and
tourists. San Pablo is a first-class city in the Philippines and one of the country's oldest
cities. It has the most remarkable land area in the section of Laguna, catering 266,068
people.
Nearby Establishments in the Area
Table 1
Nearby Establishments in the Area
Distance from the Hours of Travel from

Establishments
Business the Business
Sto. Cristo Elementary

1.1 km 2 minutes
School
VLars Gas Station 100m 2 minutes
Rural Bank 260m 3 minutes
SSS 300m 3 minutes
MSJP Pharmacy & General

650m 9 minutes
Merchandise
Ultimart 950m 9 minutes
Card Bank Inc 900m 9 minutes
PNB 950m 9 minutes
Puregold 1.05km 10 minutes
MetroBank 1km 10 minutes
China Bank 1km 10 minutes
Mercury Drug 950m 9 minutes
RCBC 950m 9 minutes
San Pablo Doctors Hospital 1.4 km 20 minutes

San Pablo General Hospital 2.2km 15 minutes
Company Logo
Figure 2. Business Logo
The logo features an e-bicycle symbol and is only composed of two colors –
green and blue. According to Cass (2019), green symbolizes the environment, while
blue expresses dependability. These meanings align with the purpose of PasaBike,
which is to offer delivery with a mindset of gaining trust from the customers through
providing excellent service without compromising the environment’s condition. Then
the presence of the e-Bicycle figure shows that the company embraces the use of an
e-Bicycle for transport, yet, in a more profound aspect, it portrays hope and unification.
(Hussain, 2019)
Vision
Igniting opportunities and surpass customer expectations through innovation
and uncompromising commitment to quality, transparency, and integrity in offering
overall delivery solutions.
Mission
PasaBike is committed to provide superior delivery solutions to its customers
with reasonable rates and service-oriented riders. We strive to aim success for the
business by providing all same-day package delivery needs.
Objectives
 The business aims to have a daily minimum quota of 520 deliveries during peak
season, 400 in the mid-season and 320 in the lean season.
 The business aims to provide employment to the locals of the city
 The service company aims to gain maximum partnerships with the online
sellers, local businesses, homes for the aged, orphanages, and pharmacies
around the city and be the trusted delivery partner of the community.
Corporate Social Responsibility
Figure 3. Corporate Social Responsibility
“A courier service that observes mitigation of carbon production.”
The company’s corporate social responsibility is to operate as a delivery
business that uses a mode of transportation, particularly a bicycle, that does not emit
carbon dioxide and preserve the air’s pure quality. As a courier service, PasaBike
does not only aim to be one of the trusted delivery companies in the Philippines but
also be an epitome of how we, entrepreneurs, can conduct business, provide a
livelihood for the community, and render excellent service by observing sustainability
practices.
Services
Medi-Cab – Bikers are booked to purchase
medicines or other products that are offered in the pharmacy.

DalaKo – PasaBike partners with local businesses
and be the delivery partner of other businesses that caters
customers and clients around the city.
Foodify – PasaBike partners with the food establishments
around the area to fulfill the clients’ food cravings.
Future Services
In the year 2025, PasaBike Delivery foresees adding an additional offering
which is a transport service using an E-jeep and E-trike to assist tourists around the
city’s tourism destinations. The aim of this is to relive the historical and interesting past
of the San Pablo particularly the Seven Lakes that’ll help to boost its the Tourism
industry.
Size of Business
PasaBike is only a micro business as the starting capital only amounts to PHP
500,000. The operation will need no equipment, unlike the manufacturing companies.
The expensive cost that will only be encountered is the furnishing of the office.
In the succeeding years, the owners look into the possibility of offering
franchise to widen the scope of PasaBike not only in the province of Laguna but with
the other provinces around the country.

SWOT Analysis
Table 2
SWOT Analysis
STRENGTHS WEAKNESSES
 Niche market  Business unfamiliarity
 Competitive delivery cost  Limited type of delivery
 Two types of booking are available transport
 Limited services
OPPORTUNITIES THREATS
 Business expansion  Dominance of competitors
 Growth of online selling and food  Bad weather
deliveries  Steep and uneven roads
 Restricted movement of people
Strengths
PasaBike, a courier service that only serves a niche market, is a unique
characteristic of the company in contrast to the other delivery businesses that offer
various services. This concept gives the entrepreneurs a chance to focus on the
market's needs and own an image with a different purpose. Also, with ebicycles as
the mode of transport, cheaper costs are credited to the customers, giving everyone
a chance to avail the offered service. Aside from that, PasaBike accepts bookings
through call and application, making it more convenient for the clients, especially the
senior citizens who are the market of MediCab.
Weakness
As a start-up business, PasaBike is still gaining a spot in the industry. It is a
factor of weakness since this can affect the sales of PasaBike compared to the
competitors who have already established an image. And as it only operates within
the city through E-Bicycle, the company’s services are limited as there are factors that
should be considered — the amount or size of the parcel and the type of product.
Opportunities
As online selling and food deliveries continues to be in demand because of the
restrictions due to the pandemic, PasaBike considers this an opportunity to maintain
its operation under the courier service industry. Considering that Filipinos today are
more conscious about their health, they would rely more on delivery companies rather
than going outside.
Threats
The PasaBike’s greatest threat is the dominance of numerous competitors as
this type of business is in demand today. Though PasaBike holds a place in the
industry for having a saturated market, the contenders’ brand images have already
earned familiarity and trust from the customers. Along with that is the challenge for the
PasaBikers brought by the natural calamities and the existence of steep or uneven
roads, making their work more demanding and laborious.

Background of Entrepreneurs
Maryjoy Caasi, a contributor to the establishment of
PasaBike, launched an online company that sells brand-
new and pre-loved clothing. At first, she sold her clothes
to raise resources to finance a larger clothing to keep her
businesses running. Her business, however, has been
put on hold for her to fully commit to her studies.
Giselle Ann Joy Delgado, a co-founder of PasaBike, has
a background in several businesses. The first one is on
the food business. Her family owns before a food
canteen in front of their house, and then now they're into
catering services. Because of the pandemic, they're
making use of the opportunities online as they open a
platform for pre-ordered food packs for canteens in offices, establishments with
employees to be accommodated, and small events. Aside from that, they're also into
homemade specialties that her family is proud of and being available for delivery. The
second one is Buy and Sell. Her family has an urban poultry farm that is conducting
buy and sell operations for cockfighters. They're also breeding chickens and renting
pieces of equipment for cockfighting matches.

Miaccah Vince Reyanthonette Coronado, the Owner/CEO
of PasaBike, an entrepreneur who co-established First
Base dine-in and delivery restaurant bar at San Pablo
City, Laguna which is also part of the courier service Food
Panda. As the founders discussed the vision of PasaBike
delivery company, she sought possible opportunities for
senior citizens of San Pablo City and those who live outside the city proper as she
experienced.
Kaye Anne Flores, one of the five aspiring entrepreneurs
and co-founder of PasaBike is an exceptionally bright,
yet quiet individual. She demonstrates a keen ability to
listen and desire to learn about business.
Kaye Anne has a background in several businesses. The
first is an online apparel business that sells both new and
used clothing. Second one is her family owns a Rice Farming Business. Also, they
started a business named “Bubble Bee Sabon Station” which sells detergent powder
and is also a refilling station of dishwashing liquid and fabric conditioner.

Hanna Guerrero, a co-organizer of the concept
“PasaBike,” engaged in business during the pandemic.
From a capital of 1 500, she established an online
clothing store that offered preloved items.
As a novice in the industry, Hanna participates in online
courses and webinars, particularly about starting an
online store, gaining sales, strengthening customer relationships, and what skills are
needed to be an effective seller. She believes that acquiring knowledge can mold her
into a competitive individual in the business industry and use it as a tool to own a
company someday.
Chapter 3
Industry Analysis
Industry Profile
Larger couriers and smaller local delivery companies make up the global
courier and delivery services industry. The industry has been steadily expanding since
the outbreak of the pandemic, with some businesses collaborating with various
delivery platforms to provide convenience to their customers while also ensuring their
safety. PasaBike is a local delivery service that provides speedy service within the city
of San Pablo, Laguna. The courier service comprises pick-up and delivery to serve
and meet customers' needs and wants within the city limits.
The actual establishment of PasaBike Delivery will be located on a commercial
area in Sto. Cristo Rd., San Pablo City. The PasaBikers will have an E-Bicycle parking
space and a resting area outside the workplace. Customers can also leave their
packages with our riders to be delivered. Because most companies, such as
pharmacies, are already in the area, the business believes that the site is particularly
accessible to PasaBikers, allowing them to move around effectively.
When the pandemic broke out and going outside was restricted, most
individuals relied on delivery services because it was more convenient than going out
and jeopardizing their health safety. The delivery services market is at full capacity
operating unlike other industries who’s operating almost half than their usual
operation, leading many entrepreneurs to launch their own delivery platforms in order
to deliver and satisfy customer’s needs and wants. People of all ages will be the target
market for PasaBike Delivery, as everyone requires medications and delivery
services; the business will also be open to partnering with other San Pablo-based
organizations such as the Home for the Aged and the Orphanage.
Since the delivery service business is constantly growing, PasaBike
encounters a slew of delivery couriers such as Toktok, MyKuya, MrSpeedy, and Pabili,
all of which provide nearly identical services to their customers and use vehicles that
contribute to pollution. PasaBike has its own distinctiveness, notably its 'MediCab'
category, where PasaBikers will assist customers with their medical needs. PasaBike
also promotes sustainability, which is why PasaBikers utilize E-Bikes to deliver,
reducing air pollution and fuel burns while also improving riders' health. Customers
can book efficiently online and via phone call.
Demand Analysis
PasaBike Delivery is an eco-friendly way of delivery services that is making use
of E-Bicycles as mode of delivery transport. PasaBike has this setup of opening an
office-warehouse and limiting as focused services from one city to another. The
services will be medical supplies and equipments and offerings of registered local
businesses catering their very own locally made cuisines, arts and crafts, and many
more. PasaBike will serve as the support connection for promotion and will be part of
the tourism market. This will be applied to cities where the business will go for
expansion in the future.
For PasaBike Delivery’s launching, its location will be at San Pablo City,
Laguna. It has 6 districts with 80 barangays that has a total land area of 19,899
hectares. As per Philippines Statistics Authority (PSA) in May 2020, Laguna has an
annual growth rate of 2.30 in years of 2015-2020 and San Pablo City has an estimated
population of 288, 254 by 2021. For an economically active population it is stated that
members of the workforce are already at 65.90% (175,347) ages 15-64, while the old
dependent population has 5.14% (13,667) ages 65 and above that will represent the
buying population of the city (Census, 2015)
PasaBike Delivery’s market is open to anyone using different social media
accounts, specifically communication platforms such as Facebook, weblinks and
application, and hotline or phone numbers. The operation of the whole business is up
to the open possible costumers that are in need of a “Pasabuy” (an act of helping
others to get their needs and wants from others time and effort that is easy, fast, and
reliable) services and delivery.
Supply Analysis
PasaBike Delivery has 4 competitors, these are delivery transport services that
serves as the intermediary between the business and the consumer, names are
TokTok, My Kuya, Pabili, and Mr Speedy. As part of the operations of the business,
there are two major strategies being launched with the business. First is, medicine or
health care products as one of the major focus of the delivery services of PasaBike
that has a purpose to help the senior citizens to be one call away for their medical
needs and it will be called MediCab. The second one is named DalaKo, delivering
products from local businesses and established ones and being part of the tourism
market. And third is Foodify, that caters orders and requests from different food
business that provides fast and be the solution to customer’s cravings. Aside from the
mentioned competitors above, direct business deliveries are the substitute
competitors example of that is Mercury Drug and Watson’s Pharmacy and others who
have their own delivery men.
For the number of persons/frequency that the competitors can be served is not
enclosed for the public to use for data gathering. They only state that they’re into
systems or programs that can gather and accommodate organizedly the amount of
requests and orders within the day 24/7.
Gap Analysis
The gap that this business plan sees through and will point out is the focus on
healthcare products and the opportunity for local businesses in a certain location or
city. A lot of different intermediary delivery services have been sprung up and active
for the consumers to use for their needs and wants. They’ve been competing with
each other on how low cost and fast their delivery operations are. Most of them
deliveries are essentials but to be particular healthcare is not really the focus, it is not
affiliated most of them and small businesses are being just an option and not really
recommended because established ones are most commonly available to the market.
PasaBike will be launching and making a way to provide for more focused
services in areas such as healthcare products and opportunities for local businesses
in the area. Strategy will be opening registration for local pharmacies and businesses
to provide much affordable and fast accommodation of requests and orders. PasaBike
will search for nearby ones and deliver them to it without hassle on the customers'
part.
Market Analysis
Market Profile
B2B – Business to Business Promotion
PasaBike Delivery aims to build a partnership with local pharmacies and
local business owners to offer delivery services within San Pablo City. A
promotional posters and video presentations through social media
platforms and pop-out ads will emphasize the lack of attention to the
delivery of medical needs, which the company sees relevant, especially
in the pandemic, especially to those who live far away from the city
proper. In addition to that, most online business owners tend to set an
appointment to meet up with clients at the city adequate plaza, which is
closed due to the current situation.
B2C – Business to Consumer Promotion
As people are more engaged on social media platforms, for example, a
short skit on Tiktok presenting the ease of ordering medicine at home
with less cost for a delivery fee should inform them about the offered
services of PasaBike Delivery. Promos such as discounts on customers’
first booked delivery should entice them as transportation fare at San
Pablo City increased, especially at barangays far from the city proper.
Target Market
PasaBike Delivery services will be limited to only San Pablo City as it is a start-
up business. The target market is the residents of San Pablo City Laguna with an
annual growth rate of 2.30%. Popular services amongst the San Pableños are food
delivery which paved the way for the founders to focus on medical supply delivery
services and online shopping transactions. In contrast, most sellers are unable to
deliver door-to-door.
Market Segmentation
Residents who reside far from the city proper of San Pablo are the company's
probable clients as transportation fare is higher from there and are most likely to have
no access to the plaza. Competition against known companies is relevantly high as
the service location is limited to only one city. Still, with the current situation and the
nature of the consumers, delivery services will be positively embraced.
Competitor Analysis
Table 3
Competitor Analysis
COMPETITOR STRENGTH WEAKNESSES

Not known to all residents of
MyKuya A new entrant in the industry.
San Pablo City.
Cheap delivery fee.
Toktok
Variety of vehicles available.
Limited to shop product
A well trusted company that offers availability.
Watsons
various products and brands.
Long processing time.
Cheap delivery fee.
Does not deliver within entire
MrSpeedy
city of San Pablo.
Well known company.
MyKuya
It is newly established situated at the national highway that targets an open
market and does same-day delivery. As this is a new entrant to the industry
and just established a branch in San Pablo City, it is not yet known by many.
Toktok
Toktok also just established in 2021 and offer same-day delivery service but
have cheaper fee. As much as this company is trusted, there are conflicts and
issues stating that it scams clients.
Watsons Pharmacy
This is a competitor to as it mainly delivers medical supplies and other essential
products and is very-well known to adult women. But not many know about its
online pharmacy as it lacks advertisement.
Macro-Environmental Forces
Politics
The laws of the local government of San Pablo City requires business owners
to register for permits which include BIR, Mayor’s Permit, Architectural,
Civil/Structural, Sanitary/Plumbing, Electrical, Electronics & Mechanical with 3 copies
of each, bill of materials, and tax declaration. Inspection procedures should also be
followed. Aside from that there’s also the need to comply with electrical, sanitary, and
plumbing permits all considered to be of hazard precautions. Their requirements are
sure to be followed by the company as it will affect the operations when standards are
not met. An example is the issuance of suspension or closure of business.
There are additional Requirements for Partnerships, Corporation and cooperatives
to be noted and followed as Pasabike Inc. is partnership owned:
 Authority from the partnerships, or the Board of Directors of the Corporation
to file application.
 Partnership or incorporation documents.
 Cooperative Development Authority documents in the case of
cooperatives.
 Affidavit stating that at least eighty (80%) percent of the unskilled workforce
must be bona fide residents of San Pablo City.
Economic
It is said that the contribution of the activities and involved characters are the
ones who boost and make way for the growth of the economy. In San Pablo City,
Laguna there are three classifications to it: The primary, secondary, and tertiary
sectors.
The primary sector is the direct activities related to the environment and natural
resources. The raw goods and materials serve as the basic needs that will be used to
process the operations and become a source to a lot more industries. Number one
activity that can be identified is the Agricultural sector. It is predominantly because
San Pablo City is also seen and known as one of the large agricultural areas. It had
14,305.74 hectares of 72.41% of the total land area in 2015. Major crops are rice,
corn, cassava, fruit trees (lanzones, rambutan, banana, papaya, pineapple), and
vegetables (eggplant, squash, string beans, snap beans, pechay, ampalaya, upo,
mustard, raddish, cucumber, ube). Additional to that is the Livestock and Poultry
activities of the city. It is said that in 2017, San Pablo is the home of 3 identified farms
that become the source of raw goods in markets outside the city. Piggery, Poultry, and
Cattle are the major three productions. For the Fishery sector, as of 2018 fish
production is amounting at PHP 60,886,080.00 came from six lakes of Sampaloc,
Bunot, Yambo, Pandin, Palakpakin, and Mohicap.
The secondary sector is manufacturing. It is catering directly to the vital needs
of the consumers. Examples are electricity, gas, and water supply. Construction is
being part of it basing the building processes of the city and its private entities. In
2017, there were 186 manufacturing industries registered in the city. Total value of it
is estimated to be PHP 1,530,220,075.63, involving food, cosmetics, and drugs.

For the tertiary and last sector is all about the service industry. Financial,
Wholesale, Retail Trade, Transportation, Communication, Personal and Community
Services, Education, Medical, Food, and Accommodation. Additional to that is the
growing relation to all of that with Tourism and its developments. One of the major
plans are to boost San Pablo City as an eco-adventure, cumhisto-cultural destination
in CALABARZON. One big move is that barangays are being aware and engaged to
boost what they have.
Social
San Pablo City is one of the oldest cities in the Philippines and the largest in
Laguna. Estimation in 2020 is that there are a total of 285,348 to its population. The
2015 Census stated that the highest population is aging to 5 to 9 years old the
dependent individuals while the lowest are 80 and above the seniors. 14 below
individuals is estimated to 77, 054. Working group aging 15 to 64 years old
individuals estimated to 175, 347. And the seniors, aging 65 and over are estimated
to be 13,667.
Knowing its growing population, what is being known to San Pablo City is their
rich culture as being their identity. As one of the oldest provinces in the Philippines,
the city itself screams that their places, culinary, arts and crafts, and the whole
ambience of the city is rich with historic background and addition to that is the myths
that are being shared through time. Aside from that, natural wonders are being given
importance not only by the local government but also with the communities around
every area through activities and platforms.
Technology
PasaBike Delivery will be using online platforms to mass promote and advertise
its services to offer and create a brand of its own. But since the population of San
Pablo City shows that there is a larger percentage of senior citizens, connecting with
them may be a challenge. Hence, the company will accept booking services through
cellular and phone calls to cover a wider range of market.
Environmental
The average percentage of the sky covered by clouds in San Pablo varies
significantly throughout the year. The hot season lasts 2.0 months with an average
daily high temperature of more than 90°F, whereas the cool season lasts 2.7 months,
with an average daily high temperature of less than 84°F. Aside from that, the city of
San Pablo's steepness or uneven roadways and topography can be a challenging role
for the PasaBikers.

Legal
Bikers must wear a facemask and helmet, according to Ordinance No. 42,
Series of 2020, which has been in effect since April of last year. A fine of Php 2,000
to Php 5,000 or a month in prison could be imposed for violating this ordinance. The
city of San Pablo strongly encouraged bikers to purchase a headlight and a compact
flashing device to use on a daily and nightly basis. They urge bicyclists not to stay in
vehicles' blind spots to avoid accidents.

Chapter 4
Management Plan
Form of Ownership
A sole proprietorship, often known as a sole trader or proprietorship, is an
independent business with only one owner who's responsible for the taxation on the
business' profits. One of the key advantages of a sole proprietorship is the pass-
through tax benefit, as well as the ease of organization and minimal startup and
maintenance costs. Furthermore, they are simple to set up, making them popular
among small business owners and contractors (Twin, 2020).
PasaBike Delivery will operate as a sole proprietorship and will be an entity
having unlimited liability. The owner of PasaBike Delivery will be in charge of all
business transactions and financial obligations, as well as overseeing the overall
operations. For the time being, the delivery service will be solely owned, however if
the business grows, it may be possible to transition to another form of ownership.

Organizational Chart
Figure 4. Organizational Chart
As you can see in the organizational chart shown above, there are two;
customer service and marketing manager, and general manager. The customer
service and marketing manager is responsible for taking calls and delivery orders of
the customers as well as to encourage, and help promote its features namely;
MediCab and DalaKo to attract new customers. Furthermore, the general manager
whose role is to be in charge of the financial health of the delivery service and to
oversee the employees, specifically the PasaBikers or the riders.

Since PasaBike Delivery is a start-up business, only the important positions will
be acquired. The organizational chart was constructed in this way so that staff can
clearly recognize and simply know the flow of the PasaBike Delivery. The tasks will
be properly disseminated based on the role of the employees in the presented chart.
Management Requirements
Below is the chart for the brief description of the members of the organization
and the benefits provided by the company with their according salaries.
Table 4
Management Requirements
Manpower Role and Salaries and

Position
Requirements Responsibilities Benefits
Handles legal paper

works.
Final decision maker of As the owner of

the company. the company, the
CEO 1 CEO’s incentives
Overlooks operations. and salary are of
the profit.
Audit and arrange
financial matters of the
company.
PHP36, 300
Supervise the overall
General SSS
1 operation of the
manager Philhealth
company.
Insurance
Holiday
Overlooks operations 13th month pay
and reports to the CEO. Separation Pay
Paternal and other
Co-handles financial leaves
matters with the CEO Incentives
and hands paychecks
issued by the CEO.
Provide contracts for

partners reported and
approved by the CEO.
PHP16, 083
Promote the services
SSS
offered.
Philhealth
Insurance
Marketing and In-charge of technical
Holiday
Customer 1 responsibilities. th
13 month pay
Service
Separation Pay
Connects with partner
Paternal and other
leads (riders and
leaves
suppliers)
Incentives
Salary is
commission based
which is 45% per
monthly service.
Rider Picks-up and deliver
40
(PasaBikers) orders.
Insurance
Paternal and other
leaves
Incentives
The first column consists of the positions needed by the company which is the
Chief Executive Officer (CEO), General Manager, Marketing and Customer Service,
and the company partner, the Riders. All works to build the image for the company
and as PasaBike Inc is a start-up business, it targets to employ ten (40) riders for the
service to be available at all times and should be able to cover the city of San Pablo.
Then there are only one (1) of each: CEO, General Manager, Marketing and Customer
Service staff.
The CEO who is on top of everything, both the technical and physical
operations of the company including the financial matters and legal paperwork,
making sure that the General Manager’s reports are accurate. The General Manager
helps the CEO for arranging financial matters of the company and is also the decision
maker who listens to other employees regarding their opinions and concern for the
betterment of PasaBike Inc., all of which are reported to the CEO. This is followed by
the Marketing and Customer Service Staff who are assigned to handle promotional
materials and strategies and consult the General Manager if there is a budget needed
for the marketing and await its approval.
The MCS will also be behind the technical operations as booking records will
be handled, updated, and reported back to all members mentioned above excluding
the riders. As this will involve financial statements and identify the rate of demand and
supply which is significant to formulating a marketing strategy. Lastly, the core of
physical operations, the PasaBike riders who do not just simply pick-up and deliver
but render the cash to the General Manager as cash-on-delivery mode of payment is
available and are inspected regularly to observe the company code of conduct.
The salaries and benefits are determined according to the minimum wage
declared in the Philippines as per position of the member of the organization to oblige
the PD No. 442, The Labor Code of the Philippines which also covers the basic
benefits that the employers should provide.
Organizational Policy
Human resource
Recruitment Policy
The company will be very specific to selecting manpower needed as it is a start-
up business. Requirements for office employees and courier riders are provided such
as for office employees, at least one (1) year of experience in a resume; NBI
clearance, Barangay Clearance, and proof of residency which can be utility bill, credit
card statement, lease agreement, or mortgage statement; a certification of non-PUI or
non-PUM; vaccination card if available; and a medical certificate issuing fit to work.
As for courier riders, their latest resume; NBI clearance, Barangay Clearance, and
proof of residency which can be utility bill, credit card statement, lease agreement, or
mortgage statement; an owned electric bike and helmet to use; a certification of non-
PUI or non-PUM; vaccination card if available; a medical certificate issuing fit to work.
Code of Conduct
The company should implement strict regulations for attire and attendance
within the workplace to practice punctuality and keep the integrity of the facility being
used. Uniforms must be worn inside the workplace and uniforms with the company
name should not be worn at vulgar events or places; a non-smoking policy is
implemented within the vicinity; and social distancing should still be observed and
implemented in the workplace.
Finance
Financial transactions and statements should be transparent to the General
Manager as needed, and to the CEO. The General Manager will be the assigned
decision maker in the absence of the CEO but in accordance with the CEO and
company’s objectives. As every transaction should have a statement of account made
by the General Manager and other involved members of the transaction. Which
requires clear and transparent record status which should be updated every day.
While the allocation of budget should be kept practical and discussed.
Marketing
As there are many ways to promote the business, this sector should be able to
cover as many social platforms and use up-to-date strategies and trends to be able to
engage with the target market swiftly. If audio and visual materials are needed
involving other members of the organization, it should be taken with consent and still
integrity of the individual and the company. Needed budget should be presented to
the Financial staff with the declaration of breakdown then discussed with the General
Manager and CEO.

Operations
Technical Operation
The company should have their own official website as part of the promotion
that should be accessible to the public where the company information and contact
should be available. aside from the online booking system website which should
undergo maintenance and an update as needed.
Physical Operation
Riders are the ones involved with the physical operations, the face and
image of the company. They should treat the clients fairly and with
respect with their concerns. As the rider should be fully aware of the
pick-up and drop-off locations; name of the clients; and contact
information provided, and the riders should handle a conversation
politely even during a conflict with the delivery, it should be resolved
without risking greater cost. The riders should wear complete and proper
gear as it will be provided by the company.
Government Requirements
PasaBike Delivery may have a focused use of online platforms and web links
as its process and way of business but it also provides and uses commercial space
open for rent for their biker’s area and warehouse for booked package deliveries. The
followings are the business requirements that PasaBike Delivery acquired:

Table 5
Government Requirements
Requirem Processes Price Address, Contact Sample Document

ents Details and links
for Online
Registration
1. San - Window 1, One
Pab Stop Processing
lo Center, City Hall
City Compound,
’s Apolinario Mabini
Ne Ext., San Pablo City,
w Laguna, Philippines
Bus
ine - Business Permit
ss and Licensing
Lic Office: 503-3481
ens
e
App
licat
ion
2. Bar
angay
Clearance
3. DTI Step 1: Barangay Business a) A proposed

Permit Go to New – PHP 200 Registration Business Name
Registratio - will appear on the
n shownCity/Muni https://bnrs.dti.gov.p bottom field. Click
under the cipality – h/registration “Check Name
Business PHP 500 Availability”. If the
Name - BN submitted is
Services of
Step 1: https://bnrs.dti.gov.p available, the
the website.
To Pay h/inquiry system will flash the
your following result
- Confirm pending Payment Process (Figure A):
your transactio
agreement n you may -
to the go the https://bnrs.dti.gov.p
Terms and "Transacti h/inquiry
Conditions on Inquiry"
of the module
registration under the
by clicking Business
“I Agree”. Name
Services.
Step 2:
Fill-out the Step 2:
Owner’s Confirm (Note: the system
Information your will automatically
form then agreement verify if the
click “Next”. to the proposed Business
Terms and Name is available
- A Conditions for use. If not,
confirmatio of the repeat step 3)
n pop-up registratio
will appear n by - A confirmation
and if clicking “I pop-up will appear
correct, Agree”. and if correct, click
click “Proceed”.
“Proceed”. Step 3:
Type the b) Reference Code
Step 3: Reference
Fill-out the Code of
required your
fields transactio
pertaining n and click
to your "Search"
Business button. c) Download
Scope and You may Certificate Online
Business then click
Name. on your
business
- Select the name (in
Territorial Blue d) Payment
Scope of Hyperlink) Process
your
business Step 4:
(i.e., You will be
Barangay, directed to
City/Munici the
pality, "Transacti
Regional, on
National) Summary"
page.
- Enter the Scroll
Dominant down the
Name of page and
your click on
Business the
(Note, the "Resume"
Dominant button to
Name edit/compl
refers to the ete your
main pending
identifying transactio
words or n.
numerals
attached to Step 5:
your The
Business system will
Name) redirect
you to the
- Under "Payment
Business Details"
Name page.
Descriptor, Select
type which
keywords payment
that you prefer
describe and Click
your the
business "Proceed
(Note: The Payment"
Descriptor Button.
describes
the nature
of your
business
based on
the
Philippine
Standard
Industrial
Classificati
on).
Step 4:
You will be
assigned a
Reference
Code.
Step 5:
Fill-out the
remaining
blank fields
pertaining
to the
following
sections:
- Business
Address
- Personal
Information
- Residence
Address
- Other
Details
Step 6:
Upon
completion
of Step 5, a
series of
accomplish
ed forms
will appear,
please
ensure that
all data
provided
during the
registration
are correct
and valid
including
the email
address.
Carefully
review the
accomplish
ed form and
confirm.
Step 7:
Signify
conformity
to the
Undertakin
g by
clicking
“Proceed”.
You may
download
the
Undertakin
g for your
files.
Step 8:
The
payment
section will
subsequent
ly appear
whereupon
you should
select the
payment
method
prescribed
by the
system
(e.g. DTI
Teller,
GCash,
PayMaya,
Landbank
Link.Biz,
Credit/Debit
Card).
Effect
payment
via the
payment
channel
selected.
- Pay the
registration
fee within
seven (7)
calendar
days from
the date of
application.
Otherwise,
the BN
application
will be
deemed
abandoned
and
subsequent
ly nullified.
- Once
payment
transaction
is
successful,
the
Certificate
of Business
Name
Registratio
n will be
sent to your
email.
Step 9:
Upon
confirmatio
n of
payment,
click
“Register
New
Business”.
Congratulat
ions! You
have
successfull
y registered
your
Business
Name.
Certificate
Online:
Step 1:
Go to
Transaction
Inquiry
shown
under the
Business
Name
Services of
the website.
- Confirm
your
agreement
to the
Terms and
Conditions
of the
registration
by clicking
“I Agree”
Step 2:
Input your
Reference
Code in the
field
provided.
- A
verification
code will be
sent to the
email
address
you
provided in
your
registration.
Step 3:
Use the
verification
code to
access the
Transaction
Summary.
Step 4:
Download
your
certificate
found in
Downloada
ble
Contents.
4. Bureau 1. Fill out - Payment - BIR National
of Internal the BIR for ARF - Office, Agham
Revenue Form for 500PHP Road, Diliman,
(BIR) Registratio Quezon City
n (BIR
Form - (+632) 981.7000 /
1901/1903) - 981.8888
and submit Documen
the same tary
together Stamp
with the Tax (DST)
required - 30PHP
complete
documentar
y
requiremen
ts at the
New
Business
Registrant
Counter
(NBRC).
2. Pay
Annual
Registratio
n Fee
(ARF)
with
Revenue
Collection
Officer
assigned at
the
NBRC/Auth
orized
Agent Bank
(AAB)/Mobi
le
Payment
(GCash),
ePayment
Channels
(PesoNet,
Bancnet,
Union
Bank) and
buy BIR
Printed
Receipt/Inv
oice.
3. Receive
Certificate
of
Registratio
n (COR),
Proof of
payment for
ARF, and
BIR Printed
Receipt/Inv
oice.
When to
Register:
1. When the
first sale
transaction
occurred;
or,
2. Within
thirty (30)
calendar
days from
the
issuance of
Mayor’s
Permit/Prof
essional
Tax Receipt
by LGU; or
Securities
and
Exchange
Commissio
n’s
Certificate
of
Registratio
n.
5. 1. Get - none - 2/F, Dy
Departme Registratio International
nt of Labor n Form Building, San
and from the Marcelino cor. Gen.
Employme Action Malvar St., Malate,
nt (DOLE) Officer or Manila
download
the form - (+632) 339.2013 /
from DOLE 527.8000
Regional
Office
website and
fill-out the
form.
2. Submit to
Action
Officer the
filled-out
form with
the
complete
documentar
y
requiremen
ts.
- Get the
claim stub
indicating
the date of
release of
certificate.
3. Present
the claim
stub to the
Action
Officer on
the
scheduled
date and
claim
Registratio
n of
Establishm
ent under
Rule 1020.
If the
claimant is
other than
the one
who filed
the
application,
submit the
letter of
authorizatio
n together
with
photocopy
of their ID
(Filer/Applic
ant and
Authorized
Representa
tive - to
present
original for
verification
purposes).
Chapter 5
Operation Plan
Technical Process
PasaBike Delivery comes up with 80% of online and technological process of
operation and 20% to manpower and physical operations. Normally and being used
to is a business to person contact but now with advancement of technology, online
platforms, weblinks and applications are being providers of fast data gathering,
services and tracking. PasaBike Delivery will use the majority of online and
technological access as communication and system for the data and information and
also for organization and monitoring of order process.
Figure 5. Technical Process

The PASABIKE Delivery operations will be starting through the customers’
processed online orders and requests in the website that is open for 24/7 and phone
calls during office hours. For the website orders and requests it will be directly
received, confirmed, and saved by the PasaBikers for same day buying and delivery.
For phone calls, it will be operating within office hours it will be received, confirmed,
and saved by the IT person and will be distributed to the system used by the
PasaBikers. The PasaBikers will be the way to accomplish the orders and requests of
customers with the businesses registered as options of PASABIKE Delivery. For the
audits and weekly to monthly checking of the business through the CRM availed and
used by PASABIKE will be checked by the IT personnel and will be making a report.
Disclaimer:
PasaBike Delivery will be only responsible for giving estimations on how long
the deliveries will be processed and delivered, it is still dependent on the operations
of the business being partnered to.

Figure 6. Flowchart
Physical Plant and Facilities Layout
Figure 7. Floor Plan
PasaBike’s main location is at Sto. Cristo Rd, San Pablo City, Laguna which is
a perfect place as it is situated at the city center. The floor plan of the office was
designed in a simple layout. Three (3) divisions are present as the business just
needs a physical office for the employees to conduct its overall operation. The facility
only consists of three (3) rooms - one for technicalities, another for the sorting of the
products to be delivered, a common restroom and one (1) open space that serves as
the reception area and waiting area of the customers.
Waste Disposal System
PasaBike will observe less trash production by using recyclable papers and
reusable packaging. But with the other waste, the management will practice sorting of
garbage to ensure that appropriate segregation is done as a method for the internal
disposal system.
For the external, the segregated waste will be picked up by the local
government garbage services and be dumped in the city's sanitary landfill. As the
company is only a courier service and not a manufacturing one, the amount of junk to
be collected is minimal.
Utilities
Electricity
To conduct the office and business operation, PasaBike will be
needing an electrical supply. Meralco, as the leading power
provider, is the preferred supplier.

Drinking Water
The Ozone Pure Water Refilling Station is only 5 minutes
away from the office, making the delivery fast and convenient.
The provision of drinking water is for the employees and riders.
Water and Wastewater Services
For the water supply and sewerage system, Pasabike will
partner with the San Pablo City Water District. This is for the
comfort room, and cleaning of the office and bicycles.
Telecommunication and Internet Services
As the business will be operating through the use of internet,
PasaBike considers availing the services of PLDT. This can also
include phone services that would be beneficial for a
moreconvenient inbound and outbound communication.
Garbage services
As the location of the office is along the plaza, waste is
gathered daily. But the company will observe sustainable
practices to lessen garbage production.

CRM Software
PasaBike Delivery will adapt the utilization of a CRM
Software to manage company’s operation in a more
convenient way.
Quality Assurance
Customer Loyalty
In order to acquire customer loyalty, Pasabike Delivery made a concept namely
2R: Rewards and Recognition. The delivery service will provide rewards like discounts
and freebies to their customers. In the recognition, PasaBike will make a post on their
social media wherein they will post the customer with their consent, in which they will
share trivia or information based on the product's relevancy.
Repeat Business
Aside from the 2R principle, maintaining an active social media presence is
essential, since customers are increasingly active on social media. Since one of the
PasaBikers' key clients are senior citizens, good communication is necessary.
Customers may be more satisfied as a result of this, and it may be one of the key
reasons why they will return to PasaBike Delivery.
Customer Referral
Through providing quality delivery service, existing customers will encourage
their family, friends, and colleagues to experience the quality service. Also, word of
mouth is one of the most effective marketing tactics of all time. PasaBike Delivery can
benefit from the referral by engaging and exploiting their brand's most valuable asset:
their consumers.
Improved Safety
To maintain the safety of the riders and the quality of the product to be
delivered, the management will ensure that all PasaBikers are equipped with the
proper gears as they deliver and equipped with proper training. Daily inspection of the
bicycles is also to be observed to assess if it’s in good condition.
Improved Market Positioning
To earn a higher position in the market, PasaBike will strictly implement strong
communication between the company and the clients through sincere accommodation
of requests, concerns, or problems. Moreover, the marketing head will be conducting
thorough research to search for potential partners and customers.
Reduced Liability Risks
As a measure of reducing legal incidents or liabilities, the PasaBikers and
employees will undergo training to comply with the set standards of the company and
of the city. This includes how to treat confidential information, proper handling of
customer requests, and other appropriate behaviors to increase the company’s
performance.
Materials Needed
Operations Equipment
Table 6
Operations Equipment
Name of
Particulars Quantity Price Total
Suppliers
Long sleeve
10 Custom PH ₱ 600 ₱ 6000
uniform
Mask 10 BioFresh ₱ 40 ₱ 400
Yeran Outdoor
Insulated bag 10 ₱ 641 ₱ 6410
PH
TOTAL ₱ 12 810
PasaBike’s production tools and equipment is focused on the needs of the
riders, as they are the core of the company to conduct successful business operation.
Compare to the product-based companies, the company as a courier service, requires
people for the production and not machineries. In that case, the protective gears,
uniform, face mask and insulated bag are the necessary materials and equipment to
secure the safety of the riders and items to be delivered.

Office Supplies
Table 7
Office Supplies
Name of
Particulars Quantity Price Total
Suppliers
Computer 2 Acer ₱ 22,999 ₱ 45 998
Tire Pump 1 Ryder ₱ 200 ₱ 200
Computer Office
2 ₱ 3295 ₱ 6590
Table Warehouse
Mandaue
Computer chair 2 ₱ 2500 ₱ 5 000
Foam
Mandaue
Sofa 1 ₱ 6500 ₱ 6500
Foam
Mandaue
Side Table 1 ₱ 1 680 ₱ 1 680
Foam
Water
1 Longwin ₱ 1 286 ₱ 1 286
dispenser
Water Gallon 1 Aquastar ₱ 155 ₱ 155
TOTAL ₱ 67 409
The company’s main office and outlet is both based in one location. From the
receiving of bookings, tracking of orders and up to the confirmation of deliveries, it is
all done inside the business office. As the site is only provided with a minimal space,
the office would only be composed of the relevant furniture that is needed for the
business operation and relief of riders.

Chapter 6
Marketing Plan
Unique Selling Point
Figure 8. Unique Selling Point
The PasaBike stands by its tagline: Always Keep Your Life Moving Easily and
Sustainably like a Bicycle. This tagline, which stands as the PasaBike’s face, will be
seen on the shirts of the PasaBikers. As a result, it will serve as a daily reminder to
every Filipino to be conscious and kind to the environment. It is chosen to be the
company’s tagline because it perfectly symbolizes the back and bone and the how
and why of PasaBike is created to function as a business but be aware of issues and
agendas related to making an effort to take care of the environment. Through this, the
company can envision its mission, and fulfill its vision - to be proof that being
accessible and purposeful can both exist at the same time.

Products
Trainings
Figure 9. Trainings
To develop their skills, PasaBiker will need to go through three trainings. These
are Customer Service, Process and Professionalism, and Health and Safety are
among the training covered. The first is Customer Service training, in which they will
be taught on how to handle and accommodate customers’ inquiries and check and
update deliveries and ongoing inventories. Second, Process and Professionalism
training that will teach them how to correctly keep packages by the standards of the
business and navigation to the routes to ensure that they are on time arrival. And
lastly, Health and Safety to know the importance of health security.

Packaging
Figure 10. Packaging
Services Offered
Medi-Cab – Riders are booked to purchase medicines or
other products that are offered in the pharmacy.
DalaKo – PasaBike partners with online sellers to be the
delivery partner that caters clients around the city.
Foodify – PasaBike partners with the food establishments
around the area to fulfill the clients’ food cravings.

Place
PasaBike Delivery's main and sole branch will be at 115 Sampaguita St., Brgy.
Sto. Cristo, San Pablo City, Laguna. Since it is a courier business, we will have a
single branch in San Pablo City where clients can drop off their packages as well as
for the PasaBikers, they can pick up the delivery and rest in their area.
PasaBike Delivery will expand and open a business in Alaminos City, Laguna,
if the business progress in the next three years of its operation. One of the justifications
that the next branch will be in Alaminos City is that the majority of the city's courier
services came from San Pablo City, Laguna. As a result, it is preferable to open a
branch here for the convenience of consumers and to provide a courier service in the
vicinity of Alaminos.
Figure 11. Operating Hours

PasaBike Delivery will be open Monday through Sunday to accommodate
customer bookings. This is helpful in a way that customers can book at any time and
on any day, depending on their availability. Considering PasaBike Delivery is in San
Pablo City, traffic is not an issue, as it is in the metropolitan area.
Figure 11.1
From Monday to Sunday, PasaBike Delivery will be open 24 hours a day.
Customers can also schedule delivery at any time, particularly on the 'MediCab,' which
is available to provide medications in the event of an emergency. However, because

there are more customers during the day, there is a probability that PasaBikers on the
day are more than the night shift.
Price
Pricing is a competition and a business should stand out from the market for
being affordable and quality based or have good services. When a customer
compares his or her choices, one of the biggest factors would be the amount of their
products and services. In our chosen business and being a courier service delivery
fee is a major market and push factor of the business.
The business plans to utilize competitive pricing as its pricing strategy. As per
Investopedia, competitive pricing is the process of selecting strategic price points to
best take advantage of a product or service-based market relative to the competition.
The table below shows the delivery fees of PasaBike.
Table 8. Prices
Distance Rate
Within city proper PHP 59.00
Additional 1km PHP 10.00
Additional 2km PHP 20.00

As observed from the table, PasaBike Delivery fees start at PHP 59 and PHP
10 is added with every additional kilometer. The outcome of the chosen pricing
strategy is based on the prices of the competitors. Note that the competitors’
mentioned rates are their fees if a motorcycle is chosen as the vehicle type, yet
PasaBike will use bicycles because of being focused on one location or city
only. MyKuya is eliminated from the factors because it operates at an hourly rate which
does not coincide with the commission-based business of PasaBike.
Promotion
Figure 12. Flyers

The PasaBike delivery service will distribute double sided flyers for the first
three months of its operation in the vicinity of San Pablo City in Laguna in order to
form a profile and attract customers. Flyers are one of the oldest marketing strategies,
but they are still effective since they are a low-cost, easy, and efficient way to inform
people about the business. The flyer's design is inspired by nature and based on the
logo's colors. Considering the fact that PasaBike promotes sustainability, it is
preferable to choose green which is less irritating to the eye and at the same time
symbolizes nature.
Figure 13. Sales Promotion Strategy

In order to entice customers, the PasaBike Delivery will have an introductory
pricing that is 15% lower than the original delivery fee using the code
"PASABIKEAKO". This will be the plan for engaging prospects and customers,
as well as presenting the new business to the residents of San Pablo, Laguna. This
will be the process of introducing the new business to potential customers and
competing with the existing courier services in San Pablo City, Laguna.
Figure 14. Tara Bike PasaBike
"Tara Bike, PasaBike" will become an annual commemoration of the
establishment of PasaBike Delivery. As part of the tradition, all of the employees of
the company and other PasaBuyers will ride their bicycles or E-Bicycles around stated
barangays that are included to the activity in San Pablo City as a celebration
and promotion of the delivery service to the general public. It's also a way of informing
the youth about the importance of sustainability and demonstrating why the company's
motto is "Always keeps your life safe and moving easily and sustainably like a bicycle."
Figure 15. Personal Selling Photo
Inside selling will be used by PasaBike Delivery, which will involve a staff
contacting potential customers over the phone or online rather than meeting them in
person. The aim is to connect with potential customers in San Pablo City through their
Facebook page. Considering that Facebook is so popular among people of all ages,
it is a good option to use it to market and attract customers.
Figure 16. Direct Marketing
PasaBike Delivery has a Facebook page where they will post their updates
such as promos, discounts, and photos of proof of bookings to attract
customers. Also, customers can message the page to make a reservation. Apart from
the page, PasaBikers will hand out fliers to clients who have made reservations in
order to promote the high-quality service that PasaBike Delivery provides. The flyers
will also be handed in some areas of San Pablo City, Laguna.

Chapter 7
Financial Plan
Assumptions
Table 9
Assumptions
Entry 2022 2023 2024
(Initial Amount)
Net Income 252,776.58 Increase by 1.46% Increase by 2%
Service Revenue 6,148,494.00 Increase by 3% Increase by 3%
Salaries Expense 657,672.00 Increase by 3% Increase by 3%
Compensation 63,797.28 Increase by 1% Increase by 1%

Expense
Insurance 8,820.00 Increase by 50% Increase by 33%

Expense
Supplies 67,409 - -
Expense
Equipment 51,240.00 Decrease by 50% Same amount

Expense from 2023
Commission 5,030,586.00 Increase by 3% Increase by 3%

Expense
Utilities Expense 60,408.00 Increase by 5% Increase by 5%
Advertising 12,000.00 (same amount as (same amount as

Expense 2022) 2022)
Licenses and 10,500.00 Decrease by 47% Same amount as

Fees Expense 2023
Depreciation - 21,420.70 Same amount as

Expense 2023
Tax Expense 694.14 Increase by 64% Increase by 75%
Sales Plan
Table 10
Sales Plan
SERVICES No. of riders Operating Hours
MediCab, DalaKo and Foodify 40 24/7
Price Jan Feb Mar Apr May June

Days of the month 31 28 31 30 31 30
₱ 59 Deliveries per rider 13 10 10 8 8 8
₱ 69
Total deliveries per
₱ 79 16120 11200 12400 9600 9920 9600
month
₱ 89
Price Jul Aug Sept Oct Nov Dec

Days of the month 31 31 30 31 30 31
₱ 59 Deliveries per rider 8 10 13 13 13 15
₱ 69
Total deliveries per
₱ 79 9920 12400 15600 16120 15600 18600
month
₱ 89
Projected sales ₱ 6,148,494.00
Legend
Peak Season
Mid-season
Lean Season
Company's Rider's No. of Rider'

Compan
Commissio Price Commissio deliverie s Daily Yearly
y Profit
n - 55% n - 45% s Profit
32.45 59 26.55 4 106.2 129.8
37.95 69 31.05 2 62.1 75.9
43.45 79 35.55 4 142.2 173.8
120.1
48.95 89 40.05 3 146.85
5
430.6 2105
13 526.35 3221262
5 4
32.45 59 26.55 3 79.65 97.35

37.95 69 31.05 3 93.15 113.85
43.45 79 35.55 2 71.1 86.9
48.95 89 40.05 2 80.1 97.9
1584
10 324 396 934560
0
32.45 59 26.55 2 53.1 64.9

37.95 69 31.05 2 62.1 75.9
43.45 79 35.55 2 71.1 86.9
48.95 89 40.05 2 80.1 97.9
1302
8 266.4 325.6 1992672
4
6,148,494.0
0
Income Statement
PASABIKE DELIVERY
Income Statement
For the year ended 2022
Service Revenue ₱ 6,148,494.00

Less Expenses
Operations Equipment Expense 51240.00
Licenses and Fees 10500.00
Utilities Expense 60408.00
Advertising Expense 12000.00
Salaries Expense 657672.00
5030586.0
Commission Expense 0
Insurance Expense 8820.00
Compensation Expense 63797.28 5895023.28
Income before
tax 253,470.72
Less Tax
Expense -694.14
Net Profit ₱ 252,776.58
PASABIKE DELIVERY
Income Statement
Less Expenses
Operations Equipment Expense 25620
Office Maintenance Expense 10500
Depreciation Expense 21420.70
Licenses Fees 5500.00
Commission Expense 5,181,503.58

Insurance Expense 13230.00
Compensation Expense 64749.87 6,075,354.71
Income before tax 257,594.11
Less Tax
Expense -1139.12
Net Profit ₱ 256,454.99
PASABIKE DELIVERY
Income Statement
Less Expenses
Operations Equipment Expense 25620
Office Maintenance Expense 10500
Depreciation Expense 21420.70
Licenses Fees 5500.00
Commission Expense 5,336,948.69

Insurance Expense 17640
Compensation Expense 65702.46 6259655.89
Income before tax 263281.40
Less Tax Expense -1992.21
Net Profit ₱ 261,289.19
Balance Sheet
PASABIKE DELIVERY SERVICE

Balance Sheet
ASSETS
Current Asset
Cash 335367.576
Total Current Assets 335367.576
Long Term Assets

Property, Plant, and Equipment 417409
Less: Accumulated Depreciation 0
Total Long Term Assets 417409
Total Assets ₱ 752,776.58
LIABILITIES
Current Liabilities -
Total Liabilities -
OWNER'S EQUITY
Capital 500000
Retained Earnings 252776.576
Total Owner's Equity 752776.576
TOTAL LIABILITIES AND OWNER'S EQUITY ₱ 752,776.58


Balance Sheet
ASSETS
Current Asset
Cash 1030652.266
Long Term Assets

Property, Plant, and Equipment
Less: Accumulated Depreciation 21420.7
Total Long Term Assets -21420.7
Total Assets ₱ 1,009,231.57
LIABILITIES
Total Liabilities -
OWNER'S EQUITY
Capital ₱ 752,776.58
Total Owner's Equity 1,009,231.57
TOTAL LIABILITIES AND OWNER'S EQUITY ₱ 1,009,231.57


Balance Sheet
ASSETS
Current Asset
Cash 1,291,941.46
Long Term Assets

Property, Plant, and Equipment
Less: Accumulated Depreciation 21420.7
Total Long Term Assets -21420.7
Total Assets ₱ 1,270,520.76
LIABILITIES
Total Liabilities -
OWNER'S EQUITY
Capital ₱ 1,009,231.57
Total Owner's Equity 1270520.757
TOTAL LIABILITIES AND OWNER'S EQUITY ₱ 1,270,520.76

Cash Flow Statement
2022 2023 2024

Cash Flow from
Operating Activities
Cash received from
customers 6,148,494.00 6,332,948.82 6,522,937.28
Payment to advertising (12,000.00) (12,000.00) (12,000.00)
Payment to utilities (60,408.00) (63,428.40) (66,599.82)
Payment to insurance (8,820.00) (13,230.00) (17,640.00)

Payment to
compensation (63,797.28) (64,749.87) (65,702.46)
Payment to licenses and
fees (10,500.00) (5,500.00) (5,500.00)
Payment to commission (5,030,586.00) (5,181,503.58) (5,336,948.69)

Payment to salaries
expense (657,672.00) (677,402.16) (697,724.22)
Payment to tax (694.14) (1,139.12) (1,992.21)

Payment to office
maintenance - (10,500.00) (10,500.00)
Payment to operations
equipment (51,240.00) (25,620.00) (25,620.00)
Net cash provided by
operating activities 252,776.58 277,875.69 282,709.89
Cash Flow from

Investing Activities
Payment for office
construction (417,409.00) - -
Net cash used by
investing activities (417,409.00) - -
Cash Flow from

Financing Activities
Cash received from the
owner 500,000.00 752,776.58 1,009,231.57
Net cash provided by
financing activities 500,000.00 752,776.58 1,009,231.57
Net increase in Cash 335,367.58 1,030,652.27 1,291,941.46

Cash balance at the
beginning of the period - 335,367.58 1,366,019.85
Cash balance at the end
of the period 335,367.576 1,366,019.85 2,657,961.30
Chapter 8
Socio-Economic Aspect
Government
Taxes It will be a small business service that will be the new part of taxable wealth
of the local government of San Pablo City in Laguna.
Income Tax Tables under TRAIN Law
Applicable 2018-2022
Annual Income Tax Rate
250,000 PHP and below None (0%)
Above 250,000 PHP to 400,000 PHP 20% of excess over 250,000 PHP
Above 400,000 PHP to 800,000 PHP 30,000 PHP + 25% of excess over
400,000 PHP
Above 800,000 PHP to 2,000,000 PHP 130,000 PHP + 30% of excess over
2,000,000 PHP
Above 2,000,000 PHP to 8,000,000 490,000 PHP + 32% of excess over
PHP 2,000,000 PHP
Above 8,000,000 2.41 million PHP + 35% of excess over
8 million PHP
Applicable 2023
Annual Income Tax Rate
250,000 PHP and below None (0%)
Above 250,000 PHP to 400,000 PHP 15% of excess over 250,000 PHP
Above 400,000 PHP to 800,000 PHP 22,500 PHP + 20% of excess over
400,000 PHP
Above 800,000 PHP to 2,000,000 PHP 102,000 PHP + 25% of excess over
800,000 PHP
Above 2,000,000 PHP to 8,000,000 402,500 PHP + 30% of excess over
PHP 2,000,000 PHP
Above 8,000,000 PHP 2.2025 million + 35% of excess over 8
million
Employment
PASABIKE Delivery will offer job opportunities for the locals. Their knowledge
about the city will be the asset of the business and that will be the push factor to open
more activities and opportunities not only for the business but for the future members
of the business. First members will be known as PasaBikers (deliverymen) that will
cater the request and orders of other locals that we will call “Pasabuy” and to the
employees as management.
Tourism Market
One of the purpose of the business is to acknowledge and prioritize the local
businesses in San Pablo and to future cities that soon we’ll be part of. Opening a
registration for local businesses to inform locals about the businesses around and for
tourist in the city to know that there’s a lot to offer.
Community
Business
PASABIKE Delivery will be the supporting factor for the local businesses. The
business will be the platform for them to be known by the people of San Pablo City.
They will be prioritized through the orders and request also of the consumers.
Purposeful Activities
PASABIKE Delivery are not only for business purpose but tackles certain
agendas such as sustainability, being eco-friendly and proposing healthy lifestyle.
Deliveries will be sent through the use of bicycles for lessing the carbon emission that
produced by chemicals and gasses. Another thing will be proposing biking as a
movement of exercise for the PasaBikers while being at work. *dugtungan pa*
Customer
Accessibility
The business will be their access and provider of options in any related
businesses to what they requested or ordered. Another one is that medical supplies
and equipments are the number one focus of PASABIKE Delivery.

Proponents
The proponents of this business proposal are aware of the probability of failing
and are motivated by the possibility of the returns. Formulating this proposal will help
the authors properly calculate and envision the risks of the business. Through this,
they are also creating a concrete plan to avoid unpreparedness. If such a proposal is
acted upon and will result in success, then the financial, environmental, and
economical returns of this business will be attained.
Aside from the benefits the proponents can get from the company, PasaBike
Delivery’s impact and contributions on the environmental and economic aspects of its
target market – San Pablo, Laguna – will be remarkable. It could contribute as an
inspiration to reduce emission of dangerous gases exhilarated by usual scooters and
cars, and could help boost San Pablo’s economic state. If further developed, PasaBike
Delivery could branch out to different places in the Philippines. It will be a growing
company, advocating sustainability and accessibility.

References:
Twin, A. (2020, October 30). Sole Proprietorship. From Inverstopedia:
https://www.investopedia.com/terms/s/soleproprietorship.asp
Cass, J. (2018, February 22). Color Psychology in Logo Design & Branding
Explained. JUSTTM Creative. https://justcreative.com/color-psychology-
in-logo-design-branding-explained/
Hussain, Z. (2021, April 1). The bicycle: a symbol of unification - Zain Hussain.
Medium.https://zain-hussain.medium.com/the-bicycle-a-symbol-of-
unification- f902e236c958
Leone, J. (2020, June 30). Three Aspects of Economics. Classroom.Synonym.
https://classroom.synonym.com/three-aspects-economics-
8299642.html
McCarthy et al. (2012, June 19). SAGE Books - Key Concepts in Family
Studies. SAGE Books. https://sk.sagepub.com/books/key-concepts-in-
family-studies
Schmitt, A., Goodyear, S., Goodyear, S., Goodyear, S., Schmitt, A., Goodyear,
S., & Goodyear, S. (2012, March 8). The Bicycle in Art: A Universal
Symbol of Progress. Streetsblog
USA.https://usa.streetsblog.org/2012/03/08/the-bicycle-in-art-a-
universal-symbol-of-progress/
Tolentino, R. (2020, December 11). “National bike law pushed in Congress”:
The Manila Times.https://libraryguides.vu.edu.au/apa-
referencing/7Webpages

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PO L YTEC H NI C UNIVERS IT Y OF THE PHIL IPP I NE S 2

employment and support to the businesses of the locals.

Since PasaBike is a start-up company, its delivery services will be confined to

affect the business operations.

PasaBike Delivery operates under a sole proprietorship. There are two

managerial positions in the organizational chart of PasaBike Delivery, the marketing

government requirements mandated by the government.

PasaBike Delivery's online and technology processes account to 80% of its

Water and Wastewater Services, Internet, and Garbage Services.

As a marketing strategy, PasaBike uses Facebook as a tool to build the

500,000 investment in 2 years following the 1.46% and 2% increase annually.

promoting economic growth and opportunity. PasaBike Delivery’s impact and

Pablo, Laguna – will be remarkable. It could contribute as an inspiration to reduce

boost San Pablo’s environmental awareness and economic state. Job

tourist in the city to know that there’s a lot to offer.

Name and Location of Business

vehicle. The services offered by PasaBike are "MediCab", "DalaKo” and

“Foodify”. MediCab, a combined term of 'medicine' and 'pedicab', is a delivery service

mode of delivery in recent years. To begin with, an E-Bike is more environmentally

expensive. Furthermore, because E-Bicycle deliverers do not require a driver's

license, you can hire younger employees.

Figure 1. Business Location

area and it is surrounded by establishments such as hospital, banks, hotels, grocery,

people. It is commonly remembered as the City of Seven Lakes by visitors and

Nearby Establishments in the Area

Nearby Establishments in the Area

Distance from the Hours of Travel from

Sto. Cristo Elementary

VLars Gas Station 100m 2 minutes

Rural Bank 260m 3 minutes

SSS 300m 3 minutes

MSJP Pharmacy & General

Ultimart 950m 9 minutes

Card Bank Inc 900m 9 minutes

PNB 950m 9 minutes

Puregold 1.05km 10 minutes

MetroBank 1km 10 minutes

China Bank 1km 10 minutes

Mercury Drug 950m 9 minutes

RCBC 950m 9 minutes

San Pablo Doctors Hospital 1.4 km 20 minutes

San Pablo General Hospital 2.2km 15 minutes

Figure 2. Business Logo

providing excellent service without compromising the environment’s condition. Then

and uncompromising commitment to quality, transparency, and integrity in offering

overall delivery solutions.

business by providing all same-day package delivery needs.

season, 400 in the mid-season and 320 in the lean season.

 The business aims to provide employment to the locals of the city

Corporate Social Responsibility

Figure 3. Corporate Social Responsibility

“A courier service that observes mitigation of carbon production.”

The company’s corporate social responsibility is to operate as a delivery

also be an epitome of how we, entrepreneurs, can conduct business, provide a

Medi-Cab – Bikers are booked to purchase

medicines or other products that are offered in the pharmacy.

DalaKo – PasaBike partners with local businesses

and be the delivery partner of other businesses that caters

customers and clients around the city.

Foodify – PasaBike partners with the food establishments

around the area to fulfill the clients’ food cravings.

In the year 2025, PasaBike Delivery foresees adding an additional offering

the other provinces around the country.