(1) In ………...

, the company provides a single service without

being linked to a physical product.
A) Hybrid Service B) Pure Service
C) Service Accompanied by Goods. D) Good comes
with Services
(2) Service does not result in any ownership and is related to a
physical product.
A) True B) False
(3) There are ……. Terms of Quality that Should Be Distinguished
A) Three B) Four C) Two D)
Five
(4) ………… is the level of care and personal attention provided to
the customer.
A) Empathy B) Safety C) Tangibles D)
Responsiveness.
(5) …….. is a set of plans, policies and processes practiced by the
marketing administration with the aim of satisfying the needs and
desires of consumers and persuading consumers to purchase its
products and services.
A) Marketing B) Marketing System C) Marketing Mix D)
Product Life Cycle
(6) …….. is anything offered in a market in order to satisfy desires
or needs, and it includes physical goods, services, experiences,
events, people, places, and property, information, and ideas.
A) Product B) Service C) Experience
D) Idea
(7) The ……… production may or may not be tied to a physical
product.
A) Product B) Service C) Experience
D) Want
(8) The …... side of …... is the product in the form of achieving
the benefits for the customer. 
A) Marketing, Service B) Technical, Product
C) Technical, Service D) Marketing, Product
(9) Providing a meal in a restaurant is an example of ……...
A) Hybrid Service B) Pure Service
C) Service Accompanied by Goods. D) Good comes
with Services
(10) Service does not result in any ownership and is or is not related to
a physical …..
A) Product B) Service C) Experience
D) Want
(11) …….. is the ability to perform the service as promised.
A) Reliability B) Safety C) Tangibles D)
Responsiveness.
(12) While ........... cannot be seen or touched, ........... can be.
A) Goods, Services B) Services, Goods C) Services, Sales D)
None of these
(13) ………. quality is when compares actual with the expected
quality.
A) Actual B) Perceived C) Expected D)
None of these
(14) Services Can be Stored. A) True B)
False
(15) ………….. advocated the possibility of the 4 Ps of Marketing.
A) Kotler B) Armstrong C) Both A&B D)
Neil Borden
(16) ……… is any activity or benefit that one party can offer to
another, which is intangible and does not result in the ownership
of anything.
A) Product B) Service C) Experience
D) Want
(17) Insurance Services, education are examples of …….
A) Hybrid Service B) Pure Service
C) Service Accompanied by Goods. D) Good comes
with Services
(18) ………. quality means what customers expect from the quality
of service provided to them.
A) Actual B) Perceived C) Expected D)
None of these
(19) ……… includes the physical facilities, equipment and outward
appearance of the staff.
A) Empathy B) Safety C) Tangibles D)
Responsiveness.
(20) …….. means the stages that the product goes through since it
was first introduced to the market until its production is stopped
for any reason.
A) Marketing B) Marketing System C) Marketing Mix D)
Product Life Cycle
(21) Buying TV, computers, cars and other electrical tools
accompanied by it a specific warranty period are examples of
…………….
A) Hybrid Service B) Pure Service
C) Service Accompanied by Goods. D) Good comes
with Services
(22) ……. is the degree of service confidence and security to the
customer.
A) Empathy B) Safety C) Tangibles D)
Responsiveness.
(23) …… is what is presented to the customer in the form of a goods,
service or idea.
A) Place B) Promotion C) Product
D) Price
(24) In Services, Ownership Can be Transferred. A) True
B) False
(25) Service production may or may not be tied to a physical
…………...
A) Product B) Service C) Experience
D) Want
(26) Teaching, health services and hospitality are examples of ……,
while table, book and pen are examples of ………...
A) Goods, Services B) Services, Goods C) Services, Sales D)
None of these
(27) The importance of ………. strategy is to help brokers accept the
product so that it is easy to display in the store.
A) Development B) Packaging C) Deleting D) Providing
New Products
(28) Product Mix …… refers to the number of product lines offered
by a company.
A) Breadth B) Width C) Both A & B
D) Depth
(29) In ……., the company provides a basic service, but it is completed by
some goods.
A) Hybrid Service B) Pure Service
C) Service Accompanied by Goods. D) Good comes
with Services

(30) One of the strategies followed in ………. stage is dealing with a

Limited Number of Product Forms.
A) Introduction B) Maturity C) Decline
D) Growth
(31) ………. stage is Considered the Longest of the life cycle stages,
as sales and profits increase dramatically
A) Introduction B) Maturity C) Decline
D) Growth
(32) In ……. stage, transforming the organization to produce new
products occurs.
A) Introduction B) Maturity C) Decline
D) Growth
(33) In ……. stage, there is increasing in demand, sales, and in the
profit margin.
A) Introduction B) Maturity C) Decline
D) Growth
(34) In ...…, the organization offers its product is a mixture of service and
goods equally.
A) Hybrid Service B) Pure Service
C) Service Accompanied by Goods. D) Good comes
with Services
(35) ……. means the methods which the customer is known, aware
and of the product, such as advertising, direct marketing, personal
selling and so on.
A) Place B) Promotion C) Product
D) Price
(36) Product Can Also Be Defined from ……... Sides.
A) Three B) Four C) Two D) Five
(37) …. can be seen and touched, while …… cannot be seen and
touched, but felt.
A) Goods, Service B) Services, Goods C) Goods, Ideas D)
Both A & C
(38) In …. stage, The Consumer does not know anything about the
new product (its characteristics and advantages) compared to
previous and current goods.
A) Introduction B) Maturity C) Decline
D) Growth
(39) In introduction stage, Prices Are Usually High (……) or May Be
Low (…….).
A) Penetration, Skimming B) Skimming,
Penetration
C) Cost-Based, Penetration D) Penetration, Cost-
Based
(40) One of the strategies followed in ………. stage, is reducing the
number of product mix and reducing prices.
A) Introduction B) Maturity C) Decline
D) Growth
(41) In ……. stage, there is use of competitive advertising in
promotion.
A) Introduction B) Maturity C) Decline
D) Growth
(42) ………. quality is the quality that the customer feels while
actually receiving the service.
A) Actual B) Perceived C) Expected D)
None of these
(43) The ……... side of ….…... is a set of characteristics,
specifications and technical components, which reflect the view of
those responsible for production in the organization.  
A) Marketing, Service B) Technical, Product
C) Technical, Service D) Marketing, Product