(1) In ……….

with the intent of technology, companies reach

customers directly without any intermediaries or any paid medium.
A) Advertising B) Sales Promotion C) Direct Marketing D)
Public Relations
(2) Which of the following is not an element in the promotional
mix?
A) Public Relations B) Marketing C) Personal Selling
D) Advertising
(3) ……… advertising tries to convince customers that a company’s
services or products are the best and enhance the image of a
company or product.
A) Competitive B) Persuasive C) Informative D)
Reminder
(4) Advertising is done by salespeople who personally contact the
public to sell goods and services. A) True B) False
(5) ……….. is the best advertising medium in the expression of
symbols and impressions, it can make it clear item consumption or
service characteristics and consumer feedback.
A) Radio B) Direct Mail C) Print Media D)
Television
(6) …….. is any paid form of non-personal presentation and
promotion of product by an identified sponsor in the exchange of a
fee.
A) Advertising B) Personal Selling C) Direct Marketing D)
Public Relations
(7) …….. is done by salespeople who personally contact the public
to sell goods and services.
A) Advertising B) Personal Selling C) Direct Marketing D)
Public Relations
(8) …….. is not only providing the consumer with information and
data, but also includes knowing the final consumer's reaction.
A) Place B) Promotion C) Product
D) Price
(9) The Cost of One Advertising Message Per Customer is High.
A) True B) False
(10) The goal of ………. is providing sufficient information about
the goods and its characteristics.
A) Advertising B) Personal Selling C) Direct Marketing D)
Public Relations
(11) The ………. element contributes to enhance the brand image,
and creating a kind of customer loyalty towards the brand in
the future.
A) Place B) Promotion C) Product
D) Price
(12) ……… advertising announces new products and can
inform people about the attributes and benefits of new or
established products.
A) Competitive B) Persuasive C) Informative D)
Reminder
(13) Promotion is not Just Advertising. A) True
B) False

(14) Advertising is Limited to Promote Goods Only. A) True

B) False
(15) ……… help information and data provided to the consumer
through the process of communication, the impact on consumer
behavior and direction in line with the satisfaction of their desires
and achieve the goals established.
A) Place B) Promotion C) Product
D) Price
(16) ………. advertising includes direct communication between the
advertiser and consumers is achieved, thus ensuring that the message
reaches potential customers.
A) Radio B) Direct Mail C) Print Media D)
Television
(17) …….. refers to the communication that aims to promote a
product, activity, or a brand among the target customers.
A) Place B) Promotion C) Product
D) Price
(18) Which of the Following can be used to estimate advertising
budget?
A) Goal Method B) The Ratio of Sales C) Budget of Competitors
D) All of these
(19) Marketing is not Just Promotion. A) True B)
False
(20) Promotion is important in promoting the process of …….
through which to provide the consumer with information and data
about the property, goods and services that provided by the facility.
A) Communication B) Identification C) Development D)
Recognition
(21) The goal of ………. is maintaining the loyalty of current
customers for the brand by providing good service.
A) Advertising B) Personal Selling C) Direct Marketing D)
Public Relations
(22) …….. advertising creates perception of brands.
A) Competitive B) Persuasive C) Informative D)
Reminder