Table of Contents

Introduction................................................................................................................................1

Strategic Intent...........................................................................................................................1

Make use of VP Solution.......................................................................................................2

Vision.....................................................................................................................................2

Mission...................................................................................................................................3

Strategic Assessment..................................................................................................................3

PESTEL Analysis...................................................................................................................3

Constraints of Politics............................................................................................................3

Aspects of the Economy.........................................................................................................4

Social Facts............................................................................................................................4

Technological Constraints......................................................................................................4

Legal constraints....................................................................................................................5

Environmental Constraints.....................................................................................................5

SWOT Analysis.....................................................................................................................5

Strategic Choices........................................................................................................................6

Porter’s Five Model................................................................................................................6

Strategic Initiatives.....................................................................................................................8

Ethical Practices.....................................................................................................................8

Provide the following information.............................................................................................9

Performance Management System.............................................................................................9

Key Measures.........................................................................................................................9

References................................................................................................................................11
Introduction
The purpose of this document is to act as a portfolio of information that may be utilized to
persuade investors and decision-makers. The business that will provide the VP solution has
been selected. The portfolio of VP solution, which is a collection of different products,
services, and essential business units, is what makes it possible for the firm to expand and get
closer to achieving its major goals and the reason for which it was founded. By demonstrating
your body of work and the concrete results of your expert knowledge put into action, a well-
organized business portfolio may assist you in gaining the trust of potential customers and
establishing your status in the market. Planning that is effective will promote contact between
information technology and corporate management.

Business will be able to attract the attention of prospective supporters and guarantee that their
message gets through to the individuals who care the most about it if they provide an
overview of the company's goals and objectives. The provision of one's contact information is
necessary in order to facilitate communication with other businesses. Because it already
contains everything that is required for a VP Solution, this Portfolio is an essential element in
the process of generating growth. In order to have an understanding of the products that VP
Solution has to offer, it is necessary to do a portfolio analysis, which can then be used to rate
the products according to how well they perform and how competitive they are. It details the
ultimate objective that the business has established for itself and assists in the elimination of
activities that are not required.

Strategic Intent
VP Solutions is an information technology (IT) solutions and services provider. They are able
to assist any firm in the areas of software creation, maintenance, and support since they have
a staff of skilled specialists that are both young and experienced.

As consultants, VP Solution becomes an integral part of the client's company, playing the
role of a partner. They make an effort to get an understanding of the difficulties that are
encountered by a corporation in its day-to-day operations. By working inside with businesses,
they are able to harness the expertise of the human resource investments of their customers
while also offering leadership that is technically competent. The objective of VP Solution, is
to give its customers with a competitive edge in the field of information technology.
Make use of VP Solution.
Benefit from a compact organization's minimal costs:

 In an effort to gain customer trust and, in turn, their recommendations, they deliver
outstanding service and support to our customers.
 Because they don't have a big office, they can keep their expenses down and pass
those savings on to customers.
 They provide very reasonable prices.
 Their IT professionals have worked in the field for many years, so they know we
will receive a top-notch service.
 Best in class IT services are available whenever you require them from their team of
experts.

They have spent time honing their mission to inspire and aid companies throughout the
world. Their company is a web development firm whose goal is to give their customers with
effective digital solutions that will have a long-term impact on their businesses.

They have what it takes to ensure that our company meets all of its needs in every way
possible. This sample of some of their services will help us decide which ones to use.

 Services in Website Designing and Development.

 Optimizing for search engines.
 Internet PPC (Pay Per Click) Advertising.
 Wordsmithing is the creation of content.
 Designing Visual Content.
 Promotional White Boards
 Securing Programs.

VP Solution is an outcome-driven firm that prioritizes fostering company development above

handling mundane administrative work.

Vision.
Their mission is to provide organizations with the tools they need to optimize their operations
and attain their maximum potential.
Mission.
Their goal is to help companies realize their full potential without being held down by
inefficient procedures.

VP Solution's USP is in its ability to expand its impact on these trips across three dimensions:
innovation speed, timeliness, and efficiency. Faster progress is achieved by enterprises as a
result of the combination of seamless technology delivery and extensive industry
understanding. With VP Solution's assistance, businesses of all sizes may develop to their full
potential and see immediate and long-term financial benefits.

This is how VP Solution strengthens its partnerships with its clients:

 Quickness on a massive scale.

 Classical engineering has a long and storied past.
 Concern for business and the economy.
 Center for Digital Artistic Exploration.
 The pipeline for developing talent.

We empower healthcare and life sciences enterprises to achieve competitive advantage via
better patient outcomes, and VP Solution works with world-class partners to offer
technological solutions that propel your company ahead. (Review, March 2000)

Strategic Assessment
PESTEL Analysis
The VP Solution brand's business strategies are dissected in this PESTLE analysis. The
Political, Economic, Social, Technological, Legal, and Environmental (PESTLE) Analysis
performed by VP Solution looks at the many external elements, such as politics, the
economy, society, and technology, that have an effect on the company. A brand's bottom line
may be affected by several factors outside of the company itself, and the PESTLE Analysis
reveals those factors. (Dockalikova & Klozikova, 2014)

Constraints of Politics
The VP Solutions has been growing rapidly ever since its beginning, and it has now entered
several new industries and markets. Since it operates in so many different places, the
company must adhere to a wide variety of rules. Companies, both large and small, have a
responsibility to monitor policy developments at all levels of government. The government's
stability has a direct correlation to how simple it is to set a shop in a given area. Rather than
being only a set of rules to be adhered to, the VP Solution really presents a number of useful
options. The recent reduction in India's corporate tax rate is an example of a policy shift that
has had an effect on the company's operations. While the corporation may use this to its
advantage to boost profits, it must remember to comply with all applicable local laws and
regulations. Although the corporation sells a wide variety of items, tobacco-based goods have
always been its bread and butter, and this is the sector in which it confronts the greatest
regulation and scrutiny.

Aspects of the Economy

When there are shifts in the market anyplace in the globe, it has an impact on company.
Because India is a developing nation, its quality of living and discretionary income will
improve if the government can maintain a steady economic course. The firm will gain from
this since its core value is the promotion of human growth. Changes in income-related laws
will have a dramatic effect on the purchase of basic necessities. Depending on the details of
the new policy, it might go up or down. Any circumstance that leads to a decline in currency
value or a swing in exchange rates, particularly in emerging countries. (Gabriel Carvalhode
Sousa, March 2022) (Tuğberk Çitilci (Nisantasi University, 2020)

Social Facts
The company's massive activities have both good and bad outcomes. Even a little change in
how a business is run may have a significant impact on its bottom line, so it's crucial for
management to keep tabs on what consumers are interested in right now. There is a growing
public interest in avoiding exposure to potentially dangerous substances, and the desire to
promote the nation's health as a whole means that businesses must disclose the presence of
potentially harmful ingredients in all of their goods. A rising number of persons under the age
of eighteen (minors) are buying and using these items, and this is a source of social concern.
Keeping these items out of the hands of minors requires the corporation to implement
effective awareness campaigns and ensure that accurate information is disseminated across
appropriate channels. The company's capacity to succeed rests on its ability to recognize and
respond to changing market conditions and customer preferences. The company can only
keep its competitive edge by rigorous, ongoing research and analysis.
Technological Constraints
The huge scale of the company's operations has both positive and negative results. It is
essential for management to keep track of what customers are interested in at any given time
since even little adjustments to the way a company is managed may have a substantial
influence on its bottom line. The company must run successful awareness programs and
ensure that correct information is provided via proper means to prevent these products from
falling into the hands of children. The company's potential for success hinges on its ability to
monitor and adapt to shifting consumer tastes and market circumstances. Only by doing
extensive, continuing research and analysis will the organization be able to maintain its
competitive advantage. Consumers want the company to be an innovator in terms of both
technology and methodology.

Legal constraints
Huge amounts of paperwork and adherence to regulations are necessary for the firm. When
doing business in a nation like India, it is crucial to stay abreast of the ever-evolving rules and
regulations. Many factors, including product quality, are covered by the rules that must be
followed. If the firm causes a problem related to breaking the law, it will suffer significant
reputational and maybe financial harm. Compliance with the new regulations must be
monitored constantly by a team of specialists. The term "compliance" encompasses more than
simply product-specific rules; it also covers things like employee welfare, as well as local,
national, and international labor laws and the provision of any necessary social benefits

Environmental Constraints
The corporation is committed to environmental protection and practices sustainable business
practices. The corporation has implemented two initiatives to lessen its impact on the
environment: (a) cutting down on the amount of energy it uses per unit of output by
modernizing its machinery and procedures, and (b) planting trees to absorb greenhouse gases
like carbon dioxide. It has also expanded into solid waste management and implemented a
number of programs to control wastewater in an effort to save water. The business has taken
steps to protect the environment by eliminating unnecessary single-use plastics and
embracing cutting-edge technology.

In conclusion, the preceding PESTEL Analysis of VP Solutions sheds insight on the many

factors that affect its operational success. The importance of many external business aspects
to any given brand may be better assessed with this knowledge.
SWOT Analysis
Strengths Factor:

A company's strengths are the areas in which it excels and where it has a competitive edge.
VP Solution's infrastructure, network efficiency, and excellent customer service are all
examples. Put differently, an organization's strengths are the motors that propel it forward
and give it its distinctive character. A strength is anything that helps a company succeed over
its competitors.

Weakness Factor:

Business executives need to look at places where things may be improved in order to identify
areas where they are falling short. A company that employs antiquated software may, for
instance, find its output lagging behind that of rivals who have switched to more modern
programs. (Gail Brooks, 2014)

Opportunities:

For the VP Solution to expand and thrive, it has to take advantage of whatever new
possibilities it may get. These chances are rare but may have a huge impact on a company's
capacity to dominate its industry. Opportunities coincide with market tendencies, providing
an advantage to organizations who can adapt quickly enough.

Threats:

There are a variety of potential causes, including issues in the supply chain and weak network
security. When compiling a list of potential dangers, companies should take into account the
issues they're having with product promotion and customer acquisition. Also, hackers may
find and exploit security holes, so you should be aware of them as well.
(G.HoubenK.LenieK.Vanhoof, 1999)

Strategic Choices
The Exemplary Head of State.

Over the last century, scholars have focused on developing several theories of leadership.
These theories include the Transactional Theory, the Great Man Theory, the
Transformational Theory, and many more. A lack of a Christian worldview is the primary
weakness of these frameworks. One who is virtuous is "faithful to their word, courteous to
others, brave in the face of danger, quick to forgive, and generous with their time and To do
the right thing, even if it means suffering consequences, is implied. To put it simply, he or
she does not give in to their wants but rather follows moral ideals.

Porter’s Five Model

Threat of New Entrants:

In VP Solution's field of business, achieving economies of scale might be challenging. As a

result, manufacturers with huge capacity advantages may compete more effectively on price.
It raises the barrier to entry by increasing the price of production for new companies. As a
result, competition from new entrants is diminished. Within this market, companies offer a
wide variety of specialized goods rather than a uniform one. Additionally, consumers seek for
things that stand out from the crowd. Advertising and customer service are also given a lot of
attention. Competition from new entrants is low because of all the aforementioned reasons.

Bargaining Power of supplier:

In the market where VP Solution competes, there are far more providers than buyers.
Suppliers' negotiating leverage and price stability are weakened as a result. These providers
offer products that are relatively standardized, have few points of differentiation, and have
low switching costs. Thus, companies like Virtusa Corporation, which are the purchasers,
have an easier time switching providers. This reduces the leverage that suppliers have in
negotiations.

Bargaining Power of Buyers:

VP Solution works in an industry with far more suppliers than manufacturers. Since there are
not many vendors in this market, consumers have little bargaining power when setting
pricing. As a result, consumer purchasing power is weakened. Due to the great degree of
product diversity within the business, consumers cannot easily switch between competing
brands of a given product. Because of this hassle, customers have less leverage in
negotiations inside the market. (Grundy, August 2006)

Threat of Substitute Services:

Products manufactured in the sector where VP Solution competes have few viable
alternatives. The few alternatives that do exist are likewise made by businesses that barely
break even. This implies that VP Solution's industry has almost unlimited earnings potential.
Because of all of these considerations, the danger posed by competing goods is decreasing.
Rivalry Among Existing Firms:

For VP Solution, the number of rivals in its field is very few. The vast majority of these are
also rather sizable. Firms in the sector can't make movements without being observed.
Therefore, competition between already-existing enterprises becomes less of an issue. Those
few competitors control a sizable chunk of the market. This indicates that they will use
competitive measures to advance their position and eventually dominate their respective
markets. Competition among already-established enterprises is therefore bolstered by this
development. (Bruijl, 2018)

Strategic Initiatives
VP Solution is hierarchically organized according to different functional departments. There
are four tiers, each overseen by one of four primary chief executives. In this setup, one's
status in the hierarchy is based on how crucial their function is. Extensive control is shown.

As opposed to the VP Solution, which gives one supervisor authority over many employees,
the opposite is true with this setup. Therefore, managers have to connect with workers
rapidly, yet guiding and controlling them is difficult. The input of employees may be
improved upon. Management abilities are also required for overseeing a large workforce.
Both the number of complaints and the number of confrontations will change. Each
circumstance calls for a unique response. It might be difficult to keep close tabs on
employees in order to influence productivity. This culture operates in accordance with its
core principles of honesty, respect, compassion, dedication, and cooperation.

This is most likely due to a lack of decentralization at higher levels of authority. Because of
the increased specialization of the task, it is possible that there will be less need for workers
to communicate with one another under this setup. The time and effort saved might be an
asset to the business. The benefits and drawbacks of this are both obvious. Everyone knows
their place, but orders only go down from the top.

When two or more persons join together to start a company, they are said to have formed a
partnership. Partners get a portion of the company's profits and must each shoulder their own
tax liability on those earnings. The more people that work together to provide VP solutions,
the more money they can bring in and the less stress they'll feel trying to raise. Having access
to many perspectives and ideas helps streamline the decision-making and problem-solving
processes in a commercial setting.
Ethical Practices
Staff and Clients Deserve to Be Valued Equally:-

Technology companies with a strong moral compass safeguard their employees and
customers from harm. While data is important, the people who make your company run are
its true treasure. Be mindful of the safety of your staff and your consumers at all times, and
use ethical technological practices.

Using Information and Materials Morally:-

Businesses can never have too much data. It's a double-edged sword since it lets businesses
tailor their marketing to certain demographics and improve the quality of their products, but it
can also be seen as an intrusive use of personal data, raising important ethical questions.
Taken together, data protection measures and compliance processes may help prevent
sensitive information from being leaked or misused.

Adopting Disruptive Technology with Caution:-

Business success in the digital age is a given. Sometimes, the only way to stay afloat is to
adopt disruptive technology and leave the competitors in the dust. However, a moral dilemma
need not accompany the introduction of cutting-edge technology.

Develop a Sensible Behavior Pattern:-

The end goal should be to foster a sense of accountability amongst those who work in the IT
sector. More governance and equitable data use will occur if IT workers and industry leaders
accept responsibility for ensuring the secure and ethical use of technology.

Provide the following information

I have attached the Excel sheet with the calculations

Performance Management System

Key Measures
1. Break-even point.

When calculating how much money a business needs to make each month or quarter to stay
afloat, the break-even point is used. Keeping tabs on whether or not your business is hitting,
surpassing, or falling short of this target is essential for gauging progress and planning future
moves. Depending on their level of expertise, corporations may set their sights higher than
the break-even threshold, while startups may be satisfied with continuously breaking even.

2. Margin of profit ratio.

Net income, often known as profit, is the amount that is left after all operating costs have
been deducted from total revenue. This is a common yardstick used by businesses to assess
worth, and it may provide a snapshot of your organization's health.

3. Return On Investment and Return On Advertising Spend.

Investment earnings (ROI) are calculated by dividing total investment by total investment
earnings. To calculate it, take the total income your business generates and remove the costs
of products or services provided by your organization. We can figure out whether your
investment was worthwhile monetarily by looking at the return on investment. When the
return on investment for our business is high or positive, we consider the venture to be
successful. Most of the time, if it's negative or very little, it's not.

4. Customers.

When gauging a company's performance, nothing speaks louder than its clientele. The data
gathered through brand-customer connections is very beneficial to many businesses since it
allows them to track trends and develop long-term strategies based on client feedback. Since
businesses have begun placing a greater emphasis on the satisfaction of their customers, a
plethora of metrics have emerged to measure the whole of their interactions with their clients.

5. Paying customers on a monthly basis.

Monthly recurring income is an important metric to track for subscription-based businesses

(MMR). This indicator tracks the overall income generated by a business over a certain time
period, often a month, and breaks it down by product or service sold, the number of
consumers who purchased that offering, and the percentage of customers who subsequently
reduced their monthly subscription. These metrics for sales performance may be used
independently to track and respond to customers' shifting preferences.
References
Bruijl, D. G. H. T., 2018. The Relevance of Porter's Five Forces in Today's Innovative and
Changing Business Environment. p. 22.

Dockalikova, I. & Klozikova, J., 2014. MCDM Methods in Practice: Determining the
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G.HoubenK.LenieK.Vanhoof, 1999. A knowledge-based SWOT-analysis system as an

instrument for strategic planning in small and medium sized enterprises. Decision Support
Systems, 26(2), pp. 125-135.

Gabriel Carvalhode Sousa, J. A. C.-A., March 2022. PESTEL analysis and the macro-
environmental factors that influence the development of the electric and hybrid vehicles
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Gail Brooks, A. H. D. H., 2014. Handbook of Research on Decision-Making Techniques in

Financial Marketing. Review of Business Information Systems, 18(1).

Grundy, T., August 2006. Rethinking and reinventing Michael Porter's five forces model.
Wiley, 15(5), pp. 213-229.

Review, T. A. C. o. t. M. M. O. C. A., March 2000. The Anatomical Connections of the

Macaque Monkey Orbitofrontal Cortex. A Review. Cerebral Cortex, 10(3), p. 220–242.

Tuğberk Çitilci (Nisantasi University, T. a. M. A. (. U. T., 2020. The Importance of PESTEL

Analysis for Environmental Scanning Process. s.l.:IGI Global.