BUSINESS MODEL CANVAS (non-food and food)

KEY PARTNERS

 Balayan Public Market (Raw Materials Supplier for food product) This is where our raw materials will
depend on. This will provide the supply for the ingredients that we will going to use in order to produce
our product with excellent quality.
 Online Market (E-commerce Company) (NON-FOOD) One of the online platforms or market that we
decided to use is Shopee, this is where we will order raw materials that we will need to the production of
our non-food product. We also think that we can offer our product through this platform.

KEY ACTIVITIES (FOOD/NON-FOOD)

 PRODUCTION in the production of our product we ensure that all of the foundation of our finished
product (ingredients, packaging, advertising), will has to be pure, it must be on its excellent quality,
because this is the root for every finished good.
 PROBLEM SOLVING with regards to the future problem of our products, we will going to use our
customers feedback, either good or bad, as a guide to improve our product and services.
 PLATFORM social media or ecommerce is one of the best choices that we have, we will make use of its
popularity to spread or promote our products to have a large number of possible customers.

KEY RESOURCES

 Team Collaboration (FOOD/NON-FOOD) Our group’s resources only circulates within its members. Each
member manage to provide the needs to start this business when it comes on different aspects such as
financial (capital), manpower (strength needed for the production and distribution of the product), and
those equipment and facilities that we need for the creation of our products.

VALUE PROPOSITIONS

 Graham and Honey (FOOD) Our food product can meet the customer’s satisfaction through its unique
kind of taste. The sweetness are less risky to customer’s health because our group uses honey instead of
sugar where it also fits on one of the purposes why people eats ice cream, and that is because to relax
their mind without worrying to their blood sugar.( according to some researches that we’ve read, honey
might offer antidepressant, anticonvulsant, and anti-anxiety benefits, and help to prevent memory
disorders)
 NO Chemical (NON-FOOD) Our group’s non-food product is an organic lip tint, we can prove that our
product is less chemical compared to other brands. We might have similar type of product and purpose
but when it comes on the side effects we can assure that our product has no negative side effects.
(example of negative side effects: dry lips, dead skin, cracked lips)

CUSTOMER RELATIONSHIPS (FOOD AND NON-FOOD)

 Co-creation and Personal Assistance - Our group will be going to sell our product onsite, we will use
customer-vendor relationship where we personally can give our product to our possible consumers,
since it is also personally sold, we accept any types feedback and possibly ask for some ratings with
regards to the product and services that they will going to get.

DISTRIBUTION CHANNELS
  Owned Channels (NON-FOOD and FOOD) We will use social media to promote our products and also to
get their feedbacks, we were planning to create a Facebook page, an Instagram account, and on Twitter,
this will help us to stay connected with our customers wherever place we are.

CUSTOMER SEGMENTS

 STI College Balayan Students (FOOD and NON-FOOD) – Both of our products, food, and non-food, are
suitable for everyone, specifically the students of STI College Balayan. Our food product can be eaten by
people at any age, since it has less risk of having blood sugar, we can recommend it to oldies and teachers,
while our non-food product can be use by both male or female, our group wanted to stop the stigma
between male or females who use cosmetic products.

COST STRUCTURE

 Procurement Cost (FOOD and NON-FOOD) This includes cost of producing raw materials and other
equipment that we will be needed in the production. But since the researchers haven’t tested the food
product, our initial estimated expenses based on market pricing is 240 pesos. However, for lip tint, we
haven’t canvassed anything yet.

REVENUE STREAMS

 Transaction-based Revenue (FOOD and NON-FOOD) – it is a one-time payment of the customers, if they
buy our product they have to fully pay it.