Directions: Give five example of mission statement and indicate what 9 components

of mission statement does exist in the statement?

1. P&G - We will provide branded products and services of superior quality and
value that improve the lives of the world's consumers.
 Customers
 Products or services
 Markets
 Philosophy
 Self-concept
 Public image
 Employees

2. Spotify - To unlock the potential of human creativity — by giving a million

creative artists the opportunity to live off their art and billions of fans the
opportunity to enjoy and be inspired by it.
 Customers
 Products or services
 Markets
 Technology
 Philosophy
 Self-concept
 Public image
 Employees

3. Microsoft - To empower every person and every organization on the planet to

achieve more
 Customers
 Products or services
 Markets
 Technology
 Survival, growth and profitability
 Philosophy
 Self-concept
 Public image
 Employees

4. Dove - Help women everywhere develop a positive relationship with the way
they look, helping them raise their self-esteem and realize their full potential.
 Customers
 Products or services
 Markets
 Philosophy
 Self-concept
 Public image
 Employees
5. Google - Organize the world’s information and make it universally accessible
and useful.
 Customers
 Products or services
 Markets
 Technology
 Survival, growth and profitability
 Philosophy
 Self-concept
 Public image
 Employees