Directions: Choose 5 characteristics of mission statement and explain each of

them?

1. Fewer than 150 words in length - A mission statement is a succinct expression

of what the company wishes to be known for and how it wishes to be perceived by its
customers. Mission statements can be as short as a sentence fragment or as long as
100 words. Because they have a large target audience and must express big ideas
without losing someone's attention, mission statements should be concise and
efficient.

2. Broad in scope, does not include monetary amounts, numbers, percentages,

ratios or objectives - A mission statement covers a wide range of topics. It enables
the generation and consideration of a variety of feasible alternative objectives and
strategies without impeding management creativity. Excessive specificity would limit
the organization's creative growth potential. A mission statement must be broad in
order to reconcile differences among an organization's diverse stakeholders and
appeal to them. As a result, a mission statement must be reconciliatory. If a mission
statement included monetary figures and numbers, it would be confused with goals
and targets, rendering the entire exercise ineffective. It would suggest the firm's
shortsightedness. Furthermore, as goals are met, the need to rewrite a mission
statement will arise.

3. Inspiring - A mission statement is a declaration of a company's purpose. It is a

statement that defines the goals and objectives of the company. A mission statement
should be motivating and inspiring. A good mission statement can assist a company
in remaining focused and motivated. A mission statement is important because it
directs the company's actions and decisions. It keeps the company on track and
prevents it from deviating from its objectives. A mission statement can also aid in the
recruitment of new customers and investors. A mission statement is a guiding
principle or goal for an organization. It should be inspiring and powerful enough to
pique people's interest in the company's future.

4. Reconciliatory - Because the claims of a firm's various stakeholders frequently

conflict, a mission statement must be reconciliatory. An effective mission statement
bridges major gaps between key stakeholders. Employees, for example, want high
wages, while customers want low prices. A good mission statement reconciles major
disagreements among key stakeholders. The mission statement of a company
defines its purpose. A reconciliatory mission statement can and should be created
because it simplifies decision-making.

5. Reveals that the firm is environmentally responsible - Mission statement

should reveals that the firm is environmentally responsible because a company's
sustainability efforts are built on an environmental mission statement. It explains to
the organization and its stakeholders why protecting the natural world is important to
the business. It also establishes environmental goals and describes how the
company will appear once their sustainability goals have been met.