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Peter Lynch is considered one of the best investors in history, and in his
book “One Up On Wall Street,” (download this document in pdf) he distills
much of his knowledge and methods of choosing stocks. As a private
investor, this is one of the rst books that one should read.
Even acknowledging how much the world has changed since this book was
published in 1989, I think it is an excellent read for any beginning investor.
Contents [ hide ]
Paying attention to businesses doing well in our daily lives could generate
more insight and help us stay one step ahead of Wall Street.
So to begin with, let’s see which is some of the general advice that Lynch
gives to the individual investor:
Lynch provides the example of the couple that spends the weekend
looking for the cheapest airfare to y to London but does not pay thought
at all when investing a large part of their savings in KLM shares.
e simple truth is that most investors fail to analyze what they are
buying.
Slow-growers
ese companies already had their moment of glory and no longer are
growing rapidly but could be considered mature companies. eir growth
rate is similar to the growth of the country’s GDP since they grow
simultaneously with the general economy.
1) to reduce the risk of the equity portfolio since, in general, they are large
and consolidated companies that have little risk of going bankrupt and
Stalwarts or medium-growth
ese are companies with an average annual growth of their pro ts of
between 10% and 12%.
Fast-growers
Here is where the money is generally made, according to Lynch, since they
are companies that are in frank expansion and their pro ts grow between
20% and 25% annually.
Cyclicals
ese are companies whose sales and pro ts expand and contract with
some regularity.
ese companies shine out of a recession, but on the other hand, they can
lose up to 50% of value.
Turnarounds
ese companies with zero growth are about to go bankrupt but are good
because their movements have nothing to do with market cycles.
To analyze a company’s pro ts, you have to forecast what could happen in
5 dimensions to which Lynch pays particular attention.
. Cost reduction: can the company reduce the cost of materials, the
cost of labor, or the xed costs incurred each year?
. Increase prices: does the company have enough power to increase
its prices year a er year and not lose customers? is would be one
of the signs that the company has a MOAT that protects its source of
pro t.
. Expand to new markets: can the company enter new markets with
its current product?
. Expand in current markets: can the company continue to grow in
existing markets as a result of an increase in its market share?
. Revitalize, close, or dispose of an operation that is losing money:
can the company close an operation that is losing money and thus
improve its pro ts?
In addition to that, there is also the ability to generate pro t in the future.
. At some point in the next three months or the next year or the next
three years, the market will have a sharp fall, that is almost certain.
ese falls are great opportunities to buy good companies at auction
prices.
. To get ahead of the market, you don’t have to be right all the time,
just a small number of times.
. Di erent categories of companies have various risks and rewards.
You can make much money by building a portfolio with stalwarts
with a yield of 20 or 30% per year.
. In the short term, the price of the shares typically moves in the
opposite direction to the fundamentals. In the long term, the
market follows the fundamentals.
. Just because a company is having bad results does not mean that it
can perform even worse.
. Just because the price of a company’s share goes up does not mean
that we are right.
. Just because the price of a company’s share goes down does not
mean that we are wrong.
. Buying a stock with a poor forecast just because the stock is cheap is
a futile technique.
. Selling the stock of a fast-growing company just because the stock
appears to be slightly overvalued is a losing technique.
. You don’t lose anything by not buying a share that later became a
tenbagger.
. When good cards come out, then add to the position and vice versa.
. Our position will not improve if we cut the owers and water the
weeds.
. You don’t have to “kiss all the girls.” You do not have to buy all the
stocks that you think are going to rise, only those in which a careful
analysis has been made on whether it is a good investment or not.
While some of the tips and strategies Lynch shares have become outdated
over the years, it is still an excellent read written in clear, easy-to-
understand language.
References
Lynch, P. (1989). One Up On Wall Street: How to Use What You Already
Know to Make Money in the Market. First Fireside Edition. New York:
Simon & Schuster.