ARELLANO UNIVERSITY

Juan Sumulong Campus

2600 Legarda St., Sampaloc, Manila
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

DYNAMIC LEARNING PROGRAM (DLP) NO.14

ENTREPRENEURSHIP
NAME: JOYCE ANN A. ALBIOS DATE: OCTOBER 10, 2022
GRADE & SECTION: 12 - ABM 1 TEACHER: MARIA GINA SERRANO

I. TOPIC: CHAPTER 4: BUSINESS GOALS

References: Dimatulac, O. (2017). Module in Entrepreneurship

II. LEARNING GOAL: The students should be able to:

a. define vision, mission, objectives and key result areas
b. recognize the difference between vision and mission
III. CONCEPTS: BUSINESS GOALS
• VISION - a vision statement is a clear, definitive statement of what the world will look like once you have
accomplished your mission. It focuses on tomorrow and what an organization wants to ultimately become
“To establish a commanding presence and market leadership as a food chain servicing major bus terminals
in Central Luzon within the next five years”
● MISSION - a mission statement is a declaration of what a company do everyday. It focuses on today and
what an organization does to achieve it.
“To provide quality food and passenger convenience services that would generate sufficient profits for
the stockholders and improve the lives of its employees”
● OBJECTIVES - must be more specific than the vision and mission statements. They should be SMART -
specific, measurable, achievable, realistic, and time-bounded.
● Key result areas - these performance indicators serve as the aspirational scorecard of the enterprise
managers and the motivational results of the investors
Objectives Key Result Areas
1. To establish a strong market 1a. Number of food outlets in major bus terminals in Central Luzon
presence in Central Luzon 1b. Sales volume attained
1c. Market share in Central Luzon
2. To earn good financial 2a. Amount of net profits realized for the next five years
return for its owners 2b. Return on equity (ROE)
2b. Return on assets (ROA) or return on investment (ROI)
2c. Return on sales (ROS)
3. To delight customers with 3a. Growth in sales per outlet
high quality food and services 3b. Percentage of repeat customers
3c. Number of customer commendations or complaints
3d. Awards and recognition given by the community or the
government for excellent service
3e. Customer survey rating to ascertain customer’s degree of delight
4. To make Double Happiness 4a. Compensation and benefits of managers and workers are above
a happy and rewarding place industry rates
to work in 4b. Management and employee turnover
4c. Number of job applicants compared to other similar
establishments
 ARELLANO UNIVERSITY
Juan Sumulong Campus
2600 Legarda St., Sampaloc, Manila
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

IV. ACTIVITY/EXERCISES:
Directions: Read carefully each statement. Write V if it is a vision statement and write M if it is a
mission statement.
ARELLANO UNIVERSITY
V 1. To be a model institution of learning where relevant knowledge is acquired and skills are developed in
response to the needs of the global community
M 2. To provide equitable access to learning through relevant, innovative, industry-sensitive and
environment-conscious academic programs and services
GOOGLE
V 3. To organize the world’s information and make it universally accessible and useful
M 4. To provide an important service to the world-instantly delivering relevant information on virtually
GMA
V 5. To be the most respected, undisputed leader in the Philippine in the Philippine broadcast industry and
the recognized media innovator and pacesetter in Asia
M 6. To enrich the lives of Filipinos everywhere with superior entertainment and the responsible, unbiased,
and timely delivery of accurate news and information
MERALCO
V 7. To be a world-class company and the service provider of choice
M 8. To provide our customers the best value in energy, products and services
NATIONAL BOOKSTORE
V 9. To be a globally competitive Filipino company delivering excellent customer experiences through its
profitable retail and learning centers and brands
M 10. To provide the highest standards of customers service, offer a wide range of relevant and quality
products, create programs for the development and advancement of our highly productive employees,
develop mutually beneficial relationship for the welfare and growth of our company, partners and
shareholders, and undertake community projects that aim to bring knowledge and learning within reach
PHILIPPINE NATIONAL POLICE
V 11. To be a highly capable, effective and credible police service, working in partnership with a responsive
community towards the attainment of a safer place to live, work, and do business
M 12. To enforce the law, to prevent and control crimes, to maintain peace and order, and to ensure public
safety and internal security with the active support of the community
SM SUPERMALLS
V 13. To become Asia’s most popular mall chain through constant innovation and partnership with the
world’s best retailer
M 14. To provide the family fun mall experience that makes everyday better for all and a better quality of life
for the communities we serve by supporting programs and activities that are socially responsible and
environmentally sustainable
TIKTOK
M 15. To inspire creativity and bring joy