ARELLANO UNIVERSITY

Juan Sumulong Campus

2600 Legarda St., Sampaloc, Manila
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

DYNAMIC LEARNING PROGRAM (DLP) NO.12

ENTREPRENEURSHIP

NAME: JOYCE ANN A. ALBIOS DATE: SEPTEMBER 25, 2022

GRADE & SECTION: 12 - ABM 1 TEACHER: MARIA GINA SERRANO

I. TOPIC: CHAPTER 3: OPPORTUNITY ANALYSIS

References: Dimatulac, O. (2017). Module in Entrepreneurship

II. LEARNING GOAL: The students should be able to:

a. identify different ways of scanning and analyzing the environment that affect the profitability of
an industry
b. create their own SWOT Analysis in their business plan

III. CONCEPTS: OPPORTUNITY ANALYSIS

A. ENVIRONMENTAL SCANNING - a process that systematically surveys and interprets relevant data to
identify external opportunities and threats
WAYS OF SCANNING THE ENVIRONMENT
1. Looking closely at the market
 Demand and supply gap
 Import-export movement
 Product substitution
 Forward-backward industry linkages
2. Looking at people’s skills
 Observe your community
3. Looking at available business assistance program
 Visit DTI
 Government and private institution
 Non-government organization
B. ENVIRONMENTAL ANALYSIS - is a process to identify all the external and internal elements, which
can affect the organization’s performance
C. PRODUCT SELECTION
A product is anything that can be offered to a market for acquisition, use or consumption

FACTORS TO CONSIDER IN PRODUCT SELECTION

1. Supply-gap
2. Fund
3. Technical implications
4. Profitability/marketability
5. Availability of qualified personnel
6. Government policies
7. Government objectives
 ARELLANO UNIVERSITY
Juan Sumulong Campus
2600 Legarda St., Sampaloc, Manila
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

IV. ACTIVITY/EXERCISES:
Directions: Create a SWOT Analysis for the water refill stations. Write at least five (5) in each
category

STRENGTHS WEAKNESSES

1. Production of high-quality purified water at 1. Inability of the equipment (costly machines).

low cost.
2. Dependent on electricity.
2. High-end technology.
3. Water refill is just a “want”. There is still tap
3. Have much-employees to supply the needs of water that could be used.
their customers.
4. Difficulty in establishing brand equity.
4. The ability to meet customers' particular
5. Lack of personnel.
needs.

5. A small space could suffice the area needed

for the business.

OPPORTUNITIES THREATS

1. Wide range of market in different industries. 1. Changes in technology that could affect the
business that are heavily invested in current
2. Have very large target market. technology.

3. Drinking water has become very essential due 2. Competition in the field.
to cases of contamination in the tap water.
3. Low barriers to entry.
4. Operating efficiencies that are attainable as
4. Changes in the regulatory environment.
the business grows.
5. Competitor have a strong relationship with
5. One of the pioneer corporation in the consumer.
industry.