Advertising forms have evolved over time, particularly in terms of how consumers

engage with media. Technology firms have progressed to the point where advertising
are given to individuals who need them, and as a result, marketing has gotten faster,
more forceful, and less expensive when compared to conventional media. (J. Tanner and
M. Raymond, 2010)

Before we embark on a marketing plan, we must first identify our target market, which
we can do by asking the following five questions. What is the target market, and what
are their requirements? What is the age breakdown? Is it advantageous from a
geographical standpoint?

After we've defined our target market, we should research and analyze the various social
media networks and platforms accessible, as well as how they operate and the types of
people that engage with one another.

Now let's take a look at how to use social media to establish a personal brand.

The first step is to create a personal brand for myself. A brand vision is expressed in the
present tense, as if I've already done it, just like a mission statement. It's easy to
understand and provides a vivid image. A well-written brand vision assists me in
intentionally moving from where I am now to where I want to go.

The next stage is to determine what I want to be renowned for. The only way to build a
compelling personal brand is to establish yourself as an expert in a certain field. I'll have
to look into the competitors in that market and figure out how I can set myself apart. I'll
be more likely to stand out from the crowd if I use my unique abilities. My personal
brand should accurately reflect your interests, abilities, values, and beliefs.

The next stage is to determine who my target audience is. Trying to appeal to everyone
is one of the biggest mistakes you can make while building a personal brand. That is
why defining the niche is so important. Who would you like to serve? Understanding
who I am, what I stand for, my marketplace, and my positioning are the foundations of a
strong brand. What kind of impression do you think I'd have to make in order to appeal
to the target demographic you're attempting to reach? The more I know about my
target market, the better equipped I'll be to create items and services that they desire
and need. I'd have to think of factors like demographics, psychographics, pain spots,
and obstacles while determining the audience. I'll also have to consider what they're
having trouble with and how I might assist them.

 
The fourth stage is to create a statement that is consistent. I'll utilize the same message
across all of my communication channels once I've chosen what it is. With the audience,
consistency fosters trust and credibility. Use consistent design components in addition
to maintaining the same tone and attitude. Finding your own voice and sticking to it is
one of the most important aspects of building a strong personal brand.

The fifth and last stage is to be genuine. A persona should not be my personal brand. It
isn't a new concept. It should be true to who I am. Determine what sets myself apart
from the competition. Then learn to appreciate your individuality and utilize it to draw
people in and encourage them to seek out my stuff over others'. People want to
communicate with others, which necessitates being genuine. Determine what I want the
personality of my brand to be. The more real my personal brand is, the more likely my
message will resonate with visitors to my site.

The sixth phase entails developing a website. No matter who you are or what you do,
having your own domain is crucial these days. This is your chance to make something
that truly reflects who I am and what I believe in.

The seventh phase entails increasing your social media profile. In the beginning, I'd want
to concentrate on one or two social networks. Rather of posting irregularly to a half-
dozen social networks, it's best to pick one or two carefully and strive to post frequently
on them. Instead of using social media as a platform to preach, foster a two-way
discussion. That way, I'll have a better chance of developing a trusted, long-term
relationship with my audience.

Instagram (Facebook) and LinkedIn are two of my favorite social media platforms.
Facebook is the most widely used social media platform on the planet. It's a
multifunctional platform with a diverse demography of users and the ability to share a
wide range of information, including photographs, videos, and links, among other
things. Fan sites have also enhanced their users' marketing value and engagement, both
of which are important aspects of personal branding.

 
For my own branding, Social Engineering Optimization (SEO) is a valuable strategy. It
allows my audience to locate me more easily utilizing keywords. I may identify these
terms with the use of Google advertising keywords or keyword tools to get the brand
launched. Keywords may also be used to tag or submit photographs to lead visitors to
my website.

Google Analytics may provide a report specifically for social media sites. The report will
include a timeline of social media visits. I'll be able to choose which network is ideal for
my brand based on this data.

The Social Network Report provides access to a variety of measures. This report is
unique in that I will not only see visits from social media sites, but I will also see what
individuals who have arrived via other routes have shared on social media sites.

References:

Tanner, J. & Raymond, M.A. (2016). Principles of marketing. Open Textbooks for Hong
Kong. Licensed under a Creative Commons by-nc-sa.  Read online
at: https://www.opentextbooks.org.hk/ditabook/16010