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PLEASE USE THE ABOVE SCENARIO 1. Introduction (Explain the problems...

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섘 Background: BanhMiZU is a chain of over twenty Vietnamese

bread shops in the CBD and around Melbourne. "Banh

Mi" is a popular Vietnamese baguette roll ... Show more

PLEASE USE THE ABOVE SCENARIO 

 
1. Introduction 
(Explain the problems or opportunity faced by the organisation)
 
 
2. Situation Analysis ) - SWOT ANALYSIS
Name five S's, W's, O's and T's each

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섘 SWOT TABLE Opportunities Strengths 01. $1. 02 $2 03.

$3. 04. $4. 05. $5. Threats Weaknesses T1. W1. T2. W2. T3.
W3. T4. WA. T5. W5. Optional assumptions (if any

3. Strategy Development
Propose alternative technology strategies. Explain and justify what strategy (or a combination of strategies), would you recommend
adopting for the pair of enxternal and internal element. 

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STRATEGY Pick a single External Element (for clarity

cross-ref them with your SWOT and name them here as well):
e.g., "12- Name or 03 - Name pair from SW... Show more
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4. Stakeholder analysis 

 
 

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섘 Stakeholder Chart Annotate this chart to identify

stakeholder interests. Internal External

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섘 Importance-Influence Grid Stakeholders affecting your

business area. High Annotate this chart to identify

stakeholder risks. Importance Low Influence High Low

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5. Conclusion and Recommendation

 
 
 6. References (if any)
e

Arts & Humanities Communications Marketing MIS 202 섈 쉋

Answer & Explanation Solved by verified expert 숨

 
 
1. INTRODUCTION 
 
BanhMi2U, a chain of Vietnamese bread shops is continuously expanding its venture. With a growing amount of demand, the business is
leading to a wider market. Therefore, the company is in need of extensive and sustainable strategies in order to cover this progress and
continue to thrive. It is due to the fact that an increase in demand means an increase in production as well. The advent of technological
innovation has made the business industry to be more efficient and quick in response. BanhMi2U is knowledgeable enough to be involved
in this innovation. However, their use of technology is not far-reaching. The market is becoming more digital day by day and so is the
competition. BanhMi2U's simple technology design should be more extensive and engaging in communicating with customers. This will
help the company to be considered a "top of mind" brand as communication is one of the major keys to a long-lasting business and
customer relationship. 
 
2. (Situation Analysis)- SWOT ANALYSIS
 

                                                                                      SWOT TABLE

Strengths  Opportunities
S1. Positive reviews on popular restaurant review O1. Business growth and expansion
sites O2. The popularity of the Vietnamese baguette roll (Banh Mi bread)
S2. Loyal customers O3.  Possibilities of using technology for customer engagement
S3. Authentic Menus 04. Investment in innovation
S4. A variety of cuisines offered 05. New customers' attention
S5. Food delivery service
 Weaknesses Threats
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W1. Limited interaction with customers T1. Customers might lose interest due to the company's limited
W2. Simple and basic social media layout interaction
W3. Small technology team T2. Increasing competition
W4. Technology use is not extensive T3. Unaccommodated online queries due to insufficient technology team
W5. Lack of digital innovation  T4. Losing the trend due to weak digital promotion
T5. Complexity of technology

 
3. STRATEGY DEVELOPMENT
Combination of external and internal elements of SWOT analysis to create effective strategies

STRATEGY

  External elements 
  O1- Business growth and expansion
  O3. Possibilities of using technology for customer engagement
  O4. Investment in innovation
  T2. Increasing competition
 
SWOT ANALYSIS
 
 
 

Internal elements Strategy 1. S5O1- With food delivery service as a strength, business growth, and expansion 
S5- Food delivery will be more attainable in reaching customers more directly and personally. 
service Strategy 2. S2O3- In order to retain loyal customers, it is important to have consistent interaction and engagement
S2- Loyal with them. 
Customers Strategy 3. W504- Since the company is lacking innovation, especially in technology, investing in what the
W5. Lack of digital company is lacking will surely be a great opportunity for development.
innovation Strategy 4. S4T2- With the increasing surge of competition, offering variation of the products being offered is a big
S4- A variety of advantage against competitors. 
cuisines offered

And if I were to choose which of these combinations is the best strategy, I would definitely recommend W5O4. It is simply because the
company's major insufficiency is technology. The business is continuously expanding but its innovation is still lacking. Therefore, more
investment in technological improvement is highly necessary in order to accommodate more people online as the industry is becoming
more digital. 
 
4. STAKEHOLDERS ANALYSIS

                                                                                                        Stakeholder Chart

Internal:
Owners, Managers, and Employees
Interests: Pay, bonus and rewards, working environment, status, profit, and business growth

External:
Customers, Suppliers, Competitors, and Government
Interests: Product and services, payment, information for competitive advantage, and tax
 

                                                                                                   Importance-Influence Grid

High STAKEHOLDERS/CUSTOMERS SATISFACTION DIRECTING THE BUSINESS

  (Managers and Employees) (Owners/Managers)
 
 
 
 
I
M
P
O
 R MONITORING  RECOGNITIONS FOR STAKEHOLDERS
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T
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(Non-administrative employees) (Managers and employees)
A
N
C
E
 
 
 
 
 
 
 
 
 
Low

                                                      Low                                               INFLUENCE                                                                                                    
High

 
5. CONCLUSION AND RECOMMENDATION
 
BanhMi2U is considered a growing business entity. Its continuous purchase of bread shops chain is a display of its growth. However, the
company's level of involvement in technology is not substantially keeping up with its expansion. Therefore, the big problem of BanhMi2U is
the lack of innovation in technology. The company is still stuck in the basics of digital promotion. Hence, a huge investment in technology is
the best course of action for the company. Focusing on the recent trends and new digital updates will surely be a great help for the
business. More people are now highly inclined toward social media. Thus, getting their attention through digital advertisements and
promotions will significantly increase the company's prospects. This will also help improve customer engagement and retain loyal
customers. 
 
6. References- None :)

Step-by-step explanation

Approach to solving the question: To arrive at the answer, it is highly necessary to get the main idea of the question/topic/issue in
order to create a direct and efficient format of the concept. You will need to sum up all the important issues that should be
addressed. All that is in your introduction. Each number requires specific answers. Therefore, you need to be specific and precise as
much as possible. 
 
Detailed explanation: The main points of the answers are found in the SWOT ANALYSIS. This analysis is the highlight of the topic
because it thoroughly outlined the key points and specific factors about the matters of the company. As you can see, most of the
specific answers are already given in the article provided. So, it's really important to always read all the information being presented.
After reading and understanding the scenario, you will be able to efficiently answer the rest of the context. Throughout this topic,
you need to focus on the major issue of the scenario in order to give a clear conclusion and recommendation that is coherent to the
circumstance of the company or business. Remember, you can only accurately fill out the SWOT analysis if you thoroughly
understood the scenario and its possibilities. 
 
Good Luck!

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