攻读硕/博士学位研究生学习计划

Research Proposal for Doctoral Degree Program

Business Administration

Empirical investigation of GSCM Practices and its impact on

organizational performance: Mediating Role of corporate image

Introduction

1.1.Introduction

This chapter explains the background theme of this research topic with various definitions of
Green supply chain management from academic and industrial prospective. Green supply chain
is an emerging field in underdeveloped countries; companies focused more on environment
friendly green products in present business world. There are three objective of the study
Companies pay more focus on green supply chain management. Therefore the relation between
green supply chain management practices, corporate image and organizational performance were
elaborated and discussed .It’s an evident that corporate image is an important indicator which
ensures that firms get well reputation to public and its stake holders which can rise their
organizational performances finally the chapter explains the GSCM dimensions and the
relationship among operational and economic performance of organization. The research aim of
this is to investigate the GSCM practices, economic an operational performance of the
companies although Pakistan is a developing country, the government of Pakistan is focus on
industrial supply chain activities better and cleaner.
 1.2.Background study
In the present competitive era of the world it’s a similar knowledge that competitive issues
became a huge challenge which effect globalization industrialization different issues result
different environmental, economic and operational problems by negative activities in the process
of collecting materials, logistics dispose products and waste management (Fornasiero et al.,
2016).Green supply chain management are the activities which are connected with each other the
flow of goods and survives up to a final product activities involved in it both inside and outside
of the organization (Bowersox and Closs 1996). To find that businesses can accomplish its
objectives to delight its stakeholders with different interests is remarked of a huge value (Ayuso
et al., 2014; Freeman, 2002; Russo & Foutus, 1997).More over the businesses implement
Green supply chain management practices to and developed these practices can implement not
only to improve the economic and operational performance of organizations but also it can
improve other dimensions of performance of organizations (Younis, H., Sundarakani, B., &
Vel, P.,2016).The external factors stake holders like (customers, government, legislative bodies
and public) and te internal factors (employees, stakeholders ) of companies are expecting high
performance form their companies not only for environmentally but also operational; and
economic performance of companies (Bastas and liyanage ,2018 ;Rajeeve et al ., 2017).
The concept of GSCM becomes valuable factor for today business activities (Seman et al., 2012).
Image is very important for company’s weather commercial, government and public and private
sector organizations. Companies pay more attention to its corporate image to achieve its
organizational goals and stay competitive in the market (kim and Lee. 2010).This research
provide a key role of Green supply Chain Management (GSCM) for promoting corporate image.
Green supply chain management impacts a vital role in developing corporate image of
organizations (Shekari, H., & Rajabzadeh Ghatari, A. 2013).
1.3.Research questions
In past studies there were different issues of GSCM practices discussed in the literature it is very
hard for the industrialists to maintain all those factors which can effect organizational
performance. Academicians and researchers are always tried to find the best ways to improve the
organizational performance. The implementations of GSCM practices and corporate image make
improvements or weaken the organizational performance. There are there research questions
which we will discuss in this thesis.
  `What is overall relationship between GSCM Practices and organizational performance?

 Is there any significant and positive relationship between GSCM practices and corporate
image?

 Does corporate image influence the association between GSCM Practices and
organizational performance?

The study aims the overall relationship between GSCM practices and organizational
performance. There were five chosen practices of GSCM with the implementations how
much they can impact on economic and organizational performance of the organization.
In detail we can discus by its results that weather GSCM practices are significant or not.
They impact positively or negatively. The third discussed and important question in this
research is corporate image association among GSCM practices and Organizational. with
the help of results and past study we will try to prove their strong relationship between
GSCM practices and organizational performance.

1.4.Research Objectives.

 GSM practices and firm performance

 GSCM practices on corporate image

 Corporate image on firm performance

 To examine the relationship between GSCM practices and firm performance in the
mediating role corporate image.

1.5.Contribution in the study.

According to previous reported studies many authors have suggested that GSCM practices and
corporate image have a positive impact on performance of firms. This study provides an
oppurnity to derive a relationship between the aforementioned criteria’s on the firms
performance in context of Pakistan. The impact GSCM practices and corporate image on the
performance of Pakistani firms is a novel area, which will open a new debate regarding its
implementations and practically for the sake of development in this area.
 2 Literature Review and Theoretical frame work
2.1. Introduction

In this chapter we discuses literature of various past studies which give a support to this research
Work (GSCM) practices. The GSCM practices and its concept such as internal environment
Management, Eco Design, Investment Recovery, Green Purchasing and customers cooperation.
This study will cover the challenges in supply chain management and organizational
Performance has been covered.

As we know that the supply chain management (SCM) is a very vast field different
author define SCM by their own ways. As SCM has a positive and significant role in
organizational performance in different dimensions.SCM connect different companies
it’s an activity that interconnect each other to make a specific activity, According to the
definition of supply chain management and from the past literature we can understand the
importance of SCM supply chain management practices with in the industries.
Companies organized and form their supply chain betterly to boost up their productions
produce cleaner products for their customers and also to achieve their other
organizational objectives internal or external.

2.2. Supply chain management

A supply chain management can be define as “ supply management is a network of upward and
down ward stream of organizations for the flow of information and flow of material for the
purpose to create value and satisfaction ” (Mangan et al 2016).

2.3. The importance of corporate image.

Image is always very important for organizations, whether they are public sector or a private
sector. For companies to attain their objectives it impact a good image to their stake holders.
According to Dowling he define corporate image as “corporate image associate a typical
impressions a company can generate in their stakeholders mind” (Dowling, 2004). Companies
pay more focus on corporate image to attain their objectives and successive
(Kim and Lee, 2010).

2.4. Green supply chain management practices GSCM practices

Although there are many factors of green supply chain management initiatives there are five
chosen practices will discussed in this research these are internal and external practices which
can impact positive or negative impact on organizational performance. These five practices can
be adopted by any in the organization for upward flow of information or downward flow of
information. We can discuses more about these five chosen practices in literature part

According to this theory it can evaluate the firm’s tangible and intangible assets. The tangible
assets include financial assets, physical assets which can be touched even the employees are too.
And the intangible are the company’s reputation, skills of employees, knowledge and
organization culture. (Barney, 1991; Wernerfelt 1984) According to authors the key concept of
the resource base theory is that the organizations possess assets and that can compete its
competitors to better utilization of its resources.

Free man defines stake holder theory as “Freeman. 1984 according to him stake holder is
individual or a number of peoples they can influence or response of conclusions”. By his
definition of stake holder theory in depth is more focus on that individuals and groups that effect
organizational performance. This definition in broad sense every one can see important part for
organizations that can play a vital role in organization success. The past studies reports that
manufacturing companies adopt the GSCM practices which can raise and implemented the from
their stake holders response such as their customers (Zhu et al., 2005, Lai and Wong,
2012).legislative authorities (Birkin et al., 2009, Liu et al., 2012) the suppliers (Lee, 2008, Yen
and Yen, 2012).

H1: GSCM practices (IEM, ECO, IR, CC & GP) positively and significant impact on
organizational performance.
H2: GSCM practices have significant impact on corporate image.
H3: There is a significant relationship between corporate image and firm performance.
H4: Corporate image Mediates between GSCM practices and organizational performance
The entire above hypothesis are important to evaluate green supply chain management and
corporate image in respect of Pakistan manufacturing industries. There are a number of research
articles published in the field of supply chain and firm performance, it’s a first study in Pakistan
using corporate image as a mediator between GSCM and organizational performance.
 3 Methodology

This chapter highlight and overview the methods and techniques which were used and analyzed
in this research study. The methodology section is divided into various sub – sections i.e.
Research design, Data collection and sources, sample units, sampling techniques, variable of this
study and statistical model.

3.1. Research Design.

The population for these research studies contain the manufacturing companies existed in
Pakistan kpk province. The current study focused on manufacturing companies which are
practicing The Green supply chain management practices and organizational performance of
Pakistani manufacturing companies
3.2. Data collection and sources
The primary data was collected from manufacturing companies which are working in Pakistan.
This research study data was collected in January and February 2019. A survey questionnaire
was distributed in 150 manufacturing companies in three zones of kpk province in this regard
129 responses were collected from supply chain departments.
3.3. Sample units/population.

The sampling size of this research study include Khyber pakhtoonkhawa province including
three major zones.
Conclusion

This chapter is a base of current research work, this research study Questions and objectives are
designed. The guidelines for this research work were established when we perform this research.
According to the research questions and objectives the structure for this research were designed.
The internal and external GSCM practices and corporate image as a mediator were investigated
the organizational performance operational and economic
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