GURU KASHI UNIVERSITY

Name : Abdul basit

Roll no :202011023
Semester:5th
College:UCCM
Subject : advertising and sales management.

Presentation on Different Kinds of Advertising.

1. Social media advertising

2. Mobile advertising
3. Radio advertising
4. Television advertising
5. Direct mail advertising
6. Print advertising
7. Product placement advertising
8. Guerrilla advertising
9. Outdoor advertising
10. Native advertising
11. Display advertising
12. Public service advertising
13. Paid search advertising
14. Podcast advertising

Social media advertising:



Social media advertising is a type of digital marketing that utilizes social

networks such as Facebook, Twitter, and Instagram to deliver paid ads to your
target audience. Social media ads are a quick and effective way to connect with
your consumers and boost your marketing campaigns. 

2. Mobile advertising

The term mobile advertising refers to any form of advertising that appears on
mobile devices such as smartphones and tablet computers. Companies advertise on
these devices through text ads via SMS or through banner advertisements that appear
embedded on a mobile website.

Radio advertising:

Radio advertising is the promotion of products or services during radio commercials

or programs.
In the United States, commercial radio stations make most of their revenue by
selling airtime to be used for running radio advertisements


Television advertising:

Television advertising refers to the process of creating and airing commercials on

television with the aim to promote a product or service. TV advertising is one of
the most common and effective ways to reach consumers. This is because it offers a
wide reach, frequency, and impact.
Direct mail advertising:


Direct mail marketing is any physical correspondence you send to customers in the
hopes of getting them to patronize your business. All that your direct mailers need
to have is something identifying you or your business, a call to action (CTA), and
a way for your customers to contact you. Advertising mail, also known as direct
mail, junk mail, mailshot or admail, letterbox drop or letterboxing is the delivery
of advertising material to recipients of postal mail.

Print advertising:

Print advertising means advertisements that are printed in hard copy in

publications (newspapers, magazines, journals) likely to be read by your target
audience. Benefits: If you buy an advert in a magazine with a big circulation, you
increase the likelihood that you will reach a wide audience.

Guerrilla advertising:


Guerrilla marketing is an advertisement strategy in which a company uses surprise

and/or unconventional interactions in order to promote a product or service. It is
a type of publicity.

Outdoor advertising:


Out-of-home advertising, also called outdoor advertising, outdoor media, and out-
of-home media, is advertising experienced outside of the home. This includes
billboards, wallscapes, and posters seen while "on the go".

Native advertising:

Native advertising is paid media designed to match the content of a media source.
An example of mobile native advertising would be paid video content on the Youtube
app. This media is designed to match the visual design and function of natural
content, appearing in your feed of recommended videos.

Display advertising:


Display advertising refers to the process of advertising a product or service

through visuals like images and videos on networks of publisher websites such as
the Google Display Network and Facebook etc.

Public service advertising:


Public service advertising is designed to inform the public on issues that are
frequently considered to be in the general best interests of the community at
large. Typically, it reflects a political viewpoint, philosophical theory,
religious concept or humanitarian notion. It is also commonly referred to as a
public service announcement (PSA) or a community service announcement (CSA).

Podcast advertising:


Podcast advertising is podcasting as a medium to promote a particular product,

service, or business. This involves podcast ads which are the promotional breaks in
podcast content where the host reads an advertisement for a brand.