BASIC EDUCATION DEPARTMENT

San Ildefonso College

M.H. Del Pilar St., Brgy. Plaza Aldea, Tanay, Rizal
“As faith community to be globally competitive, academically excellent, certified and accredited.”

DYNAMIC LEARNING ACTIVITY SHEET

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Activity Title: Communication thru Media

Learning Targets:  describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1);
References: Ping, A. (2017, October 5). Introduction to MIL. Slideshare. Retrieved from
https://www.slideshare.net/arnielping/media-and-information-literacy-communication?
fbclid=IwAR1d7B8KPvC4fUQIZYE3jh4DXjD9ooWeVNP8BXUl1JuMlc-o8e-RsoMLOso
MAIN IDEA TO BE LEARNED
 It came from the Latin word “Communicare” which means “to share.”
 According to the Merriam Webster, it is the act or process of using words,
sounds, signs, or behaviors to express or exchange information or to express
your ideas, thoughts, feelings, etc., to someone else.
 According to the Cambridge.org, it is the exchange of information and the
expression of feeling that can result in understanding.

THE TWO BASIC TYPES OF COMMUNICATIONS

NON-VERBAL COMMUNICATION VERBAL COMMUNICATION
Signs, symbols, colors, gestures, body language & facial expressions Oral & Written
Models of communication simplify the process by providing a visual representation of the various aspects of a communication
encounter. It involves at least the seven major elements:
1. Sender- The person who intends to convey the message.
2. Ideas/Message- This is the subject matter of the communication.
3. Encoding- The conversion of subject matter into symbols. Since the subject matter of communication is theoretical and intangible,
its further passing requires use of a certain symbols such as words, actions or pictures etc.
4. Communication Channel- The person who is interested in communicating has to choose the channel for sending the message
whether it is formal or informal.
5. Receiver- is the person who receives the message from the sender.
6. Decoding- the person who receives the message from the communicator tries to convert the meaning into his complete
understanding.
7.Feedback- is defined as a return of information about a result or the returned portion of a process.
Models of Communication
The purpose of a “model” is to offer a visual representation of a concept with the intent of facilitating the understanding of it.
 EXAMPLES
These are some communications with the use of media:
1. The State of the Nation Address or SONA is delivered by the President of the Philippines every year through
media outlets.
2. Interview through phone call.
3. Meeting via Google Meet.
4. Stating your opinion on an issue by posting on social media websites.
QUESTIONS/ EXERCISES
Answer each question with your own words briefly.
1. Why is communication a process?
2. Are the elements of communication important? Explain your answer.
3. What is the essence of the models of communication?
4. How can we communicate effectively thru the use of media?