Introduction

Descon Engineering Limited is a multinational organization based in Pakistan. It was founded on

15 December 1977 and now also operates in the Middle East in countries such as UAE, Qatar,
Saudi Arabia, Kuwait, Oman, and Africa. It provides an extensive array of services and industrial
services, engineering services and construction services. The main business model of Descon
revolves around providing clients specific solutions for projects regarding energy infrastructure
and the process industry. This integrated package of services comprises of engineering,
procurement, manufacturing, construction, commissioning, and maintenance services. Descon is
renowned for its quality, safety and on time delivery of projects and products.

Financial outlook

Vision of Descon
We had a vision to embark on a journey to create Pakistan’s leading engineering enterprise. Over
the years, the spirit of our founders inspired our people to not just achieve the ordinary but the
extraordinary. 

Mission of Descon
Descon strives to add value to our clients' businesses by providing world-class solutions at cost-
effective levels.

Strategies of Descon
The company derives its goals from its vision and mission statements and to achieve these goals
Descon believes in planning, implementing and evaluations of strategy. Below are some of the
key strategic actions taken by Descon and its implications?

The senior management at Descon is a strong advocate of forming strategic alliances to mark
their presence not only in Pakistan but also internationally. In 2020 Descon formed a strategic
alliance with Saudi Basic Industries Corporation for a tenure of five years where Descon will be
delivering its Engineering Services to them.

Another key strategy for Descon is diversification which was strongly followed in 2021. The
CEO Imran Qureshi in an interview stated that they aimed to diversify the product offerings and
enter into newer segments such as the food and beverage sector where Hydrogen Peroxide can be
used for water treatment and disinfection.

Descon does not extend the credit line towards its customers and according to the customers
they suggested that they should. The firm provides a augmented product and a customized service
which is tailored according to the needs and wants of the client which the organization believes to be its
unique selling point and being the only player in the market which can cater to large scale projects it is
preferred by customers hence the organization believes that it does not need to extend the credit line.

https://dokumen.tips/documents/study-of-strategic-planning-in-descon-engineering.html