Table of contents

Team 3...............................................................................................................1
Part 1..................................................................................................................1
Information Team 3............................................................................................2
1.CP description.................................................................................................3
2.Orgirin Nike.....................................................................................................3
3.History.............................................................................................................4
1964 to 1967:...............................................................................................4
1971 to 1974:...............................................................................................4
1976 to 1980:...............................................................................................5
4.Mission and Vision Statement........................................................................5
5.Services..........................................................................................................5
6.Clients / Stake holder’s detail.........................................................................6
7.Product Used or Sold......................................................................................6
8.Branches details.............................................................................................7
Nike location around the world....................................................................8
Nike Retail Location.....................................................................................8
9.Future Projects................................................................................................9
Nike plans for $50B in revenue next year..........................................................9
Dive Brief:....................................................................................................9
Dive Insight:.................................................................................................9
Reference.........................................................................................................15
OPENCART...............................................................................................11
Advantage:.................................................................................................11
Disadvantages:..........................................................................................11
NIJKE OPEN CART...................................................................................12

Team 3

Mai Nguyên Lập

Nguyễn Quang Huy
Nguyễn Quốc Cường

Part 1

 -> Professional Event

 -> Five Day Schedule along with time/session
  ->Choose a Company from Fortune 500 list
I choose Nike company.
 ->write about the Company profile

Information Team 3

Company Nike Inc

Leader: Mai Nguyen Lap
Member: Nguyen Quang Huy
Nguyen Quoc Cuong
1.CP description

The activities of NIKE, Inc. include the creation, development, marketing, and
distribution of athletic footwear, clothing, accessories, equipment, and
services.
Nike, one of the most valuable brands in the world of sports, employs more
than 76,000 people globally. It sells its clothing under the Nike name as well
as the brands of its Jordan Brand and Converse affiliates. LeBron James,
Serena Williams, Rafael Nadal, and Alex Morgan are just a few of the world's
top players and sports teams that are sponsored by the organization.
2.Orgirin Nike

Blue Ribbon Sports (BRS) was formed in January 1964 by University of

Oregon track athlete Philip Knight and his coach Bill Bowerman. The
company began as a distributor for Japanese shoemaker Onitsuka Tiger (now
ASICS), with most sales made during track meets from Knight's automobile.

3.History

Davis argues, "I told Tom Brokaw I was the first, I said. What the millionaires
say doesn't matter to me. The first pair of shoes for me were made by Bill
Bowerman. No one seems to believe me. I didn't even enjoy how they felt on
my feet. Both of them were excessively tight and there was no support. But I
witnessed Bowerman making them from the waffle maker, and they belonged
to me.

1964 to 1967:

- BRS sold 1,300 pairs of Japanese running shoes grossing $8,000.

- the fledgling company had acquired a full-time employee, and sales
had reached $20,000.
- BRS opened its first retail store, located at 3107 Pico Boulevard in
Santa Monica, California next to a beauty salon.
- due to rapidly increasing sales, BRS expanded retail and distribution
operations on the East Coast, in Wellesley, Massachusetts.
1971 to 1974:

- BRS prepared to launch its own line of footwear, which would bear
the Swoosh newly designed by Carolyn Davidson. 
- The Swoosh was first used by Nike on June 18, 1971, and was
registered with the U.S. Patent and Trademark Office on January 22,
1974.

1976 to 1980:

- the agency created the first “brand ad” for Nike, called “There is no
finish line”.
- Nike had attained a 50% market share in the U.S. athletic shoe market,
and the company went public in December of that year.
Throughout the 1980s, Nike expanded its product line to encompass many
sports and regions throughout the world in 1990, Nike moved into its eight-
building World Headquarters campus in Beaverton, Oregon.

4.Mission and Vision Statement

The mission of Nike is "to inspire and innovate for every athlete across the
world." To "do all possible to promote human potential," according to its
mission statement By creating sport breakthroughs that will change the game,
enhancing the sustainability of our products, assembling a brilliant and diverse
worldwide team, and positively impacting the communities in which we live
and work.
5.Services

It sells a variety of athletic-related apparel and accessories under the NIKE

Brand name, including backpacks, socks, sport balls, sunglasses, clocks,
digital gadgets, bats, gloves, protective gear, and other items. To swiftly
establish a large fan base, it not only works with well-known athletes but also
exclusively develops products for the Converse and Jordan Brands.

6.Clients / Stake holder’s detail

 Government
Affects Nike’s operations legally- High power – high control- Low
interest – only interested in legal/compliance/tax
revenuesShareholders/Investors- Want Nike to achieve profits/
employee work satisfaction - High power – high control- Low interest

 Employees
High power – employee's performance directly translates to business
performance - High interest – in fair compensation, opportunities,
purpose- Nike addresses interests through corporate social
responsibility policies/programmes

 Communities
Low power- Low interest- Addressed through Nike FoundationInterest
Groups- Low power - Low interest - Affect Nike - government
intervention/consumer perception

 Customers
Top priority as a stakeholder group as they affect revenue - Low power
– low control- High interest – in price, safety, quality and services
7.Product Used or Sold

Nike is a leading manufacturer of sports-related products, including shoes,

apparel and equipment. Many people from all over the world are familiar with
the brand, as it has a global presence that earns more than $18 billion in
revenue. The Nike logo has become a popular global icon. Nike also partners
with sports stars to further promote the brand.

 Footwear:
Shoes are Nike's flagship product. The company manufactures
different shoes for a wide variety of sports, such as basketball, football,
golf, soccer, baseball, snowboarding, hockey, tennis and volleyball. It
also makes consumer fashion shoes such as Mary Janes and flip-flops.
Nike shoes are designed for efficient sports performance as well as for
aesthetics.

 Apparel:
Nike also produces apparel for sports activities, as well as other
activities including dance and yoga. It features different collections for
its apparel, including Livestrong, Nike Pro, Nike Free and SPARQ. In
addition, Nike makes casual clothes for men and women. Many
consumers wear Nike clothes not just for sports activities but also for
brand status.

 Equipment:
Aside from shoes, Nike also sells sports equipment, such as baseball
bats, balls, swimming caps, rackets and golf clubs. Nike also sells
gloves and yoga mats, as well as agility cones. Other sports equipment
it sells includes weights and sports guards such as knee pads, wrap
sleeves and shin guards.

 Accessories:
The company is also well-known for accessories such as watches,
bags and socks, as well as consumer technology such as the Nike+
supplement for the iPod. Nike also sells rubber bracelets, training
DVDs and athletic belts. Many of the bags it sells feature a particular
team such as Manchester United or a university such as UCLA.

 Stores:
Nike products are sold in a variety of stores worldwide. Nike products
can be bought online through the company's website, Nike.com. Many
department stores also carry Nike products. Nike town is Nike's leading
store with branches in cities such as Chicago; Portland, Oregon; New
York; and Los Angeles. There are also Nike factory outlets that sell
Nike products at a discounted price.
8.Branches details

Nike has contracted with more than 700 shops around the world and has
offices located in 45 countries outside the United States. Most of the factories
are located in Asia, including Indonesia, China, Taiwan, India, Thailand,
Vietnam, Pakistan, Philippines, and Malaysia.

Nike location around the world

Nike is so well known, that they have locations everywhere. Also, due to the
high demand its good and necessary to have many locations.

Nike Retail Location

9.Future Projects

Nike plans for $50B in revenue next year

Dive Brief:
 As shops surpass the pandemic's beginning last year, several earnings
reports show significant sales growth. Nike is no exception, with revenue
for the fourth quarter of 2019 increasing by 21% from the previous year
and by 96%, for a total of $12.3 billion.
 According to a press release from the company, full-year revenues
increased significantly from the previous year and the year before,
growing 19% to $44.5 billion, or roughly 14% more than 2019. According
to Chief Financial Officer Matt Friend, the sports titan now anticipates
revenue to exceed $50 billion in 2022.
 Nike is focusing on digital and DTC, as it has in prior years. By 2025, the
corporation hopes to increase its current 35% digital share to 50% through
both its own channels and those of its partners. According to Friend, DTC
will account for 60% of the business by 2025, up from the current close to
40% share.

Dive Insight:
 Nike on Thursday hit several big numbers across multiple parts of the
business: North American revenue grew over 140% and had its first $5
billion quarter; the Jordan brand hit close to $5 billion for the year on the
back of 31% growth; the women’s business grew 22% over the year; and
Nike has now amassed over 300 million members.

 The way forward is much the same as it’s always been of late: Relying on
digital as the “leading channel for growth,” growing DTC, and focusing on
 growth opportunities for the women’s business, apparel, the Jordan brand
and international.

 "Our goal is not just to gain market share. Our goal is to grow the entire
market," CEO John Donahoe said on the conference call.

 This includes the retailer’s recent campaign to encourage customers to try

new sports, with Nike targeting up-and-coming Gen Z specifically through
channels like TikTok and Snapchat. Donahoe also emphasized that his
first shoe with Zion Williamson, the Zion 1, was the first "Generation Z
signature shoe."

 Nike is strengthening its DTC and digital strategy, Nike Direct grew 120%
in the fourth quarter, while Nike Digital grew 50%. According to Donahoe,
the number has more than doubled in the past two years and is now more
than $9 billion.

 “The brand’s increasing focus on direct-to-consumer (DTC) has proved

fruitful, as FY NIKE Direct sales increased by 32.2% to make up 38.7% of
total NIKE brand revenue,” Emily Salter, senior retail analyst at
GlobalData, wrote in an emailed client note. “This strategy is highly
beneficial as it gives NIKE a greater ability to build its relationship with
consumers and shape its brand image.”

 Increased membership and member demand is helping drive that growth.

The company’s SNKRS app grew by more than 90% in demand and
nearly 80% in monthly active users in the quarter, and the retailer is
continuing to make a bid for more members through its Nike Live stores,
which feature an app-driven in-store experience.

 The concept is also helping the retailer pursue its other growth areas, with
Nike Live stores drawing in nearly 50% women’s sales — 15 points higher
than other stores, according to Friend. More Nike Live stores is only one
investment in the women’s business, with the investment of “far more
resources” to come, Donahoe said. The Jordan women’s business also
nearly tripled in Q4.

 Of course, the flip side of Nike’s direct-to-consumer strategy is its move

out of wholesale, which will continue. The company expects wholesale
revenue to be flat year over year. Far from being over, Credit Suisse’s
Michael Binetti sees the culling of brand partners accelerating.

 “We think Nike is increasing the magnitude of its prior plan to exit
undifferentiated wholesalers — particularly in the US — with plans to exit
even larger accounts in FY22 and FY23,” Binetti said in emailed
comments.

->Write the SDP

OPENCART
Opencart is an open-source information management system. They are
designed specifically for companies or websides that have e-commerce
platforms.
Opencart is considered a potentially user-friendly solution, so it makes
webside an extremely useful search engine.
Is an open source CMS using PHP language
There are two components in CMS:

 Content management application (CMA) - a computer program that

facilitates the creation, management, and editing of material.
 Content delivery application (CDA) - The task of the content
distribution application is to retrieve the content components from the
CMS repository and present them to the Web site visitor using
metacontext.

Advantage:
- It has ability to manage multiple stores at the same time
- Sales operations can be easier
- Full support of features that many websites have available
- Developers can easily customize the interface with a modular
repository
- Allows the use of multiple languages
Disadvantages:
- When using VQmod, it is easy to get errors
- Opencart modules are still rigid and inflexible
 - The feature store is large but not enough, it still has to be updated in
the long run

NIKE OPEN CART

Nike's market is expanding along with an increasing number of customers,
because Nike wants to create something to be able to manage people , along
with a strategy that suits the customer base as well as brings the highest
benefits to customers.

Open card is a card that contains all the data of the customer's information
that customers can easily manage user information to bring the highest
benefits to users
Examples:
Save user information Customer
File management
Bringing benefits to users
Easy to use
PART 3:

One of the necessary skills at work, in addition to effort and talent, teamwork
skills are extremely important, it determines the success or failure of a team,
so each individual is an indispensable piece. My team consists of three
members including Lap, Cuong will take on the task of receiving customer
requests and I will be the programmer according to the requirements that
have been synthesized. Our mission is to complete Opencart for Nike
company.
We need to understand something before we can develop it. What then is
Opencart? Opencart is an open-source information management system.
They are designed specifically for companies or websites with an e-commerce
background. Opencart is a potentially user-friendly solution, making the
website a beneficial search engine (Ecommerce Guide. 2021, March 29).
Our team's initial task was to draft a five-day plan, and ClickUp was the
technology we employed to accomplish so. This enables us to establish a
direction for the job and reduce misunderstanding throughout the procedure.
After my coworkers have gathered the program's needs, we'll get down
together on the first day to brainstorm how to create the most comprehensive
program. Following the presentation of our viewpoints and justifications for
them, we will filter them to develop workable solutions.
After deciding on a purpose and direction for the program, we spent the
second day gathering knowledge by using the software that was already on
the market. We then summarized the benefits and drawbacks of each
program and applied these findings to their respective products to develop the
program's unique identity.
I started writing my first programs on the third day based on my requirements
and experience, but even though I had all the prerequisites, such as practical
experience, I still lacked the essential conditions to finish the program. As a
result, the software ran into several issues, both little and huge. As a result,
we had to convene a meeting to discuss solutions. Due to the need to utilize
all resources and staff, this stage takes the longest overall.
On the fourth day, after the tireless efforts of the whole team, it was time to
send customers to experience the program. This is the most important step of
the whole process because the product with customer satisfaction is a
successful product and vice versa, this is also the step to realize the
effectiveness throughout the working process of the employees. contributions
to the group. Customer satisfaction is absolute so if the customer is not
satisfied then the team must handle that and fix them according to the
customer's request.
On the last day, we will sit together to write a report on the program. The
report includes the functions, capabilities, and working process of the whole
team along with the things that have been repaired according to the
customer's request, and then we will send this report to the customer.
The cooperation of each individual in the collective creates great strength of
that collective, each individual must understand and share the work because
then all are a family.
Reference

Nike Inc: NKE - Nike Inc Company Profile - CNNMoney.com [Accessed 19

October 2022].
Cuofano, G., 2022. Nike Mission Statement and Vision Statement In A
Nutshell - FourWeekMBA. [online] FourWeekMBA. Available at:
https://fourweekmba.com/nike-vision-statement-mission-statement/
#:~:text=Nike vision is “to bring,possible to expand human potential.
[Accessed 19 October 2022].