Fromthe editorsof

FORTUI{T

POruRFUL
BY JESSICA SI|AMBORA BETl| AND KOWITT

MOST
tr wAsAvEAR ExpANstoN the women atop oF for Fortune's annual list ofthe Most Powerful Women in business. PepsiCo CEO Indra Nooyi (No. 1) andKraftCEO Irene Rosenfeld (No. z)pulledoff tricky acquisitions that addedbillions to their top lines. Xerox boss Ursula Burns (No. 9) bolstered the document company'soutsourcing operations withher $6.4billionpurchase ofACS. Other corporate executivessawtheir duties grow: Charlene Begley (No. 20) became head of General Electric'shome andbusinesssolutionsunit; JanFields (No. 25) moved to the top job at McDonald's U. S. operations. In all, 13 women on the list earned bigpromotions. But several high-profile women retired or moved into new roles, and so the list features nine newcomers.Severalhail from the oncemaledominated defenseindustry, including Lockheed Martint Marillyn Hewson and LindaGooden, and General Dynamics'Phebe Novakovic, who runs the marine systems group. Women with rockets and submarines? Nowthat's powerful. For thefull list, open the gatefold. +

OMEN

^{r

{\ \FlJ

INORA NOOYI Chairman and CE0, PepsiCo

l/,ustrotions RICCARD0 by VECCH l0

IITFTYMOSTPO\4rERFIL WOMBN Ilp fr:;{ 6,

[,t0 RA N00Yt,55
Chairman CE0, and
H a t h a w a y ,u t a n a l y s t s b s a yt h e $ 1 9 b i l l i o n p u r c h a s es s w e e t : t i l p u s h e s r a f t t o$ 4 8b i l K l i o ni n r e v e n u e n dg i v e s a t h ef o o dq i a n t b j g g e r a f o o t h o l dn e m e r g i n g i m a r k e t sl i k el n d i a ,

ANORTA JUt'tG,52
Chairman CE0, and Avon Products f5)
I n D e c e m b esrh eb e c a m e c o - l e a d i r e c t oo n d r A p p l e ' b o a r da p r e s t i s ,
ninile rnlo nivon tho

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I n h e r f r t h y e a ra t o pt h i s f l i s t ,N o o yc o m p l e t e d i e t h e p u r c h a so f P e p s i C o ' s w o l a r q e s tb o t t g t l e r s b r i n g i nT e v e n u e s , $ to a projected 60bil l i o n N o ws h e ' lh a v e o . l t d e l i v et r e $ 4 0 0m i l l i o n h a n n u ac o s ts a v i n g s h e l
nrnmicorl lnvoetnrc

a n dl a u n c h i n0 W N : g t h e 0 p r a hW i n fr e y N e t w o r k n J a n ,1 , H e r o c o m p a n yH a r p ob u i l d s , , b r a n d s i k eD r .P h i l , l D r , 0 2 a n d N a t eB e r k u s , ,
mFctpr nf doainn

GINNI ROM[IIY,53
SVP, Group Executive, Sales, Marketing, and

!ll?l?9Y:llM111B i gB l u e ' s t o c ki s u p - i t s i s o u t p e r f o r m i nt h e g S E Pt h i sy e a r - a n d s o i s R o m e t t y ' sS h ea d d e d . m a r K e t i n a n ds t r a t e g y q o v e r s i g htto h e rr o l ei n g J u l yp r o m p t i n s p e c u , lation hat she'she lead t t c a n d i d a t eo s u c c e e d t C E 0S a mP a l m i s a n o .

PATRIA IC l4r0tRTZ,57
president, Chairman, andCE0, Archer Daniels Midland rr) S h e u i l h e r a r e ei r b t c n b i go i l b u tn o w v e r , o
eooc 24n nlrnta thor

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IRTNT R0sil'ttIt0,5i
and Chairman CE0,

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R o s e n f e l d 'b a t t l ef o r s c a n d ym a k e rC a d b u r y rankled raf 'slarqest K t s h a r e h o l d eW a r r e n r, B u f f e t t ' sB e r k s h i r e

t u r na g r i c u l t u r a l s o u r c e sn t of o o da n d i c h e m i c a l s ,D Mi s A a l r e a d t h ew o r l d ' s y l a r g e s c o r np r o c e s s o r l t n o wW o e r t z s f o c u s e d i o n o t h e rf u e la n d energy 0urces, s I n v e s t o r s l e a r l yi k e c l r t h e p u s h A D Ns t o c k 4 h a sc l i m b e d % i n 9 t h e p a s t1 2 m o n t h s .

d e a r t ho f w o m e ni n t h e t o p r a n k s f t h ew o r l d ' s o m o s t - w a t c h ec o m p a n y . d a I S h e ' s l s oo nt h e b o a r d a t G E ,A v o n a s n ' t f a r e d l h : a sw e l l R e v e n ua n d e i n c o m e e r eb o t hd o w n w , l a s ty e a rw h e nm o s t c 0 m p a n r ew e T e 0 u n c s b i n qb a c k a n dt h e s t o c ki s , t r a i l i n gh e S B P t

KUtI"MAN. 54
Chairman CE0, and

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S h et o o kt h e h e l mo f
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t w o y e a r sa q ow h e nt h e r e c e s s i ow a ss l o w i n g n d e m a n do r p r o d u c t s f s u c ha s T e f l o n n d a
^^i^+ I^ Pdil rL, AJ ^.^^^^l Or trds Ul

l J R SA tU 8URNS,52
Chairman CE0, and

g r o w t hc h a n g e d ,h e s

O PRA}| WIITRTY,56

rpnrnaniTp.l hilei-

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A f t e r2 5 y e a r sa t t h e t o p o f d a y t i m e Vt a l k , T s h e ' s n d i n g e rs h o w e h

Chairman, Harpo

n e s s e s a m o v et h a t ' s , n o wp a y i n g f f a s t h e o e c 0 n 0 m ye c 0 v e r s . r S a l e s r eu p a c r o s s a b u s i n e su n i t s a n d s , a f t e rs l a s h i n g j o b s d u r i n gh ed o w n t u r n , t D u P o nits h i r i n g g a i n . a

l?toxls)
T h eo n e t i m e e r o x X i n t e r n[ a n dc u r r e n t
Amorinen Fvnrocc

b o a r d e m b e ra d d e d m ] t h e r o l eo f c h a i r m a nn i M a y , j u stth r e em o n t h s aftersnagqing ffrliA

atorl l-nmnr rtor (or-

v i c e sT h ed e a lm a k e s , X e r o x h e w o r l d ' sa r g t l e s t b u s i n e sp r 0 c e s s s a n dd o c u m e nm a n t a g e m e n t i r m ,w i t h f $ 2 2 b i l l i o nn T e v e n u e . i

ANGELA ALY,50 BR
president, CE0, Chairman, and WellPoint(+)

ro

CAROL BARTZ, 62

Presidentand CE0,
Yahoo(8,) A y e a ra n da h a l fi n t oh e r t e n u r et,h i sc a n d i de a d l e ri sa c c u s e o f l a c k i n g d a v i s i o no r Y a h o o . f Despitpartnerships e w i t h N o k i a n dM i c r o a s o f t ,i n v e s t o r s r e n ' t a i m p r e s s e d t T h t o c ki s se d o w n3 %t h i sy e a r ,

WellPoint the becamesymbol forallthat's with wrong health insurers Bralywent when before Congress inFebruaryto defend aproposed rate 39% increase in[alifornia she that later withdrew. ref Healthorm p(lses challen{es Co-president, huge to WellPoint, company 9*'::(':l butthe still insures Americans T h ea r r i v a lff o r m eH P more o r Mark u co l H than other and any firm, could C E 0 powerr d tsuatd mean shif benef the itwhen newly 0racle, Catz but retains Ellison's insured coverage. CE0Larry need
trr rci qho'c Lov tn

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S]|tRII.Ytl 5l MCC0Y,
chairman, Worldwide Group, Pharmaceuticals

l:!":TBi:li'""!1111
T h eh e a l t h a r eg i a n t ' s c n c o n s u m ed i v i s i o h a s r beenunderfireforres c a l l sa n dM c C o y '$ 2 2 . 5 , b i l l i o u n i th a di t s o w ni s n e sues-patent xpirations a n ds t a l l e d r u gl a u n c h e s b B u tt h ef u t u r el o o k s r i q h t J E J h a s 1 1 n e wd r u qf r l d i n g sp l a n n e f o r t h e n e x t t h r e ey e a r s - o n eo f i t s s d e e p e sp i p e l i n ee v e r , t

CATHIE SJAK,51 LE
Interim Hewlett-Packard,(+:) CE0,

president, Group North America,

!1:' lt::f iE9:Tlf

S h e ' s y e a ri n t oh e rr o l e a l o v e r s e e i nP E G ' sa r g e s t q m a r k e tw h i c ha c c o u n t s , o f o r 4 ? " k o r $ 3 3 b i l l i o n ,f , t E t o t a lr e v e n u e , y e i n qh e o return fconsumer
cnonf inn cho hentorl \ l\\

Ihis longtime stepped IF0 in for Hurd he Mark when resigned Just in Au$ust. weeks herfinancial later skills helped orchestrate her purchase the of dataprovider for storage 3PAR billion lT and security $2.4 firm ArcSightforbillion. $1.5 Investors waryare still HP's isdown stock 5% since departure. Hurd's

f n e wp r o d u c t s r o m C r e s t , p l u se c o - m i n d e g o o d s d l i k e i d eC o l d w a t e r . T

H e rl a t e s th i t si n c l u d e ABC's odern omi/y. M F

t4

ANN ilvtRM0Rt,52

BusiHP EVP, Enterprise ness, Hewlett-Pa (1.' ckad r)

L i v e r m o rc o n t i n u etso e r d e l i v es o l i d e s u l t sA t r b u h e rS 5 3 . 6 i l l i o n n i t , s w h i c ha l s oi n c l u d e H P ' s
corriinoc hr rcinpcc [thp

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pr s i n c r e a s e d o f r t3 8 % a n ds a wT e v e n u e r su p a s s 2 0b i l l i o n . $

C o u n t r y w i d e ,d e a lt h a t a p u t h e ri n c h a r g e f o n e o i n f r v eU , S m o r t g a g e s . ,

ovnandod

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ehp

SIITRYt SANOBtRG,4I MCGRATl], 58

Chairman CE0, and MTV

(zz) C00, Facebook

S a n d b e r g a sb e e nk e y h i n t u r n i n gh e s o c i a l t n e t w o r k ' s o r et h a n m 5 0 0 m i l l i o n s e r si n t o u
Thic voar hor

C|lARLINI Bt0tEY,43
President CE0, and

l e a d s l lc l i e n t - f o c u s e d a b u s i n e s s e H.e ra s c e n t s m a yb e a n o t n e s t e p r toward omedataking s y t h er e i n sr o mC E D f N e dJ o h n s o nh e r , 8 0 - y e a r - o lfd t h e r . a

o l dE D S Ir, e v e n u a n d e profrts limbed ouble d c l d i g i t s a s ty e a r ,

t5

ANNT SWIINIY,52

t e a m q 0 t a d v e r t i s e rts o u p t h e i rs p e n d i no n t h e g s i t e .S h eh a sa l s ob u r n i s h e d e rr d s u m 6 i t h h w s e a t so n t h e b o a r d s f o D i s n e y n dS t a r b u c k s . a

a n dt h e V i d e o u s i c M A w a r d sM c G r a t h a s , h j o l t e d M T Vo u t o f i t s r a t i n g ss l u m pA i r i n q s f t h e . o t w o s h o w s c c o u nfto r a
thp tnn I n .ahla iolo

GE and l:lY:11::Yl?::'lllll Home Business :lL!:il:r:Yl:GE{:al 22

Rot\^/oon iorco,, ahnro th l^^,,^.,, ntr'^ c.^+ y, uL r ilrrL

SUSAN

tvtY,52

c a s t so f t h e y e a ra m o n g l2- to 34 year-olds.

f e m a l es e n i o r v i c e p r e s i d e ntto o k o v e rt h e $ 8 , 4b i l l i o n i v i s i o n , d w h i c hi n c l u d e a p p ls a n c e s n dl i q h t i n q n I. a M a r c h h ea d d e d E ' s s G i n t e r n allT f u n c t i o n .

president, Chairman, andCE0, Reynolds

1T:l::1Ii:tl

Disnev Media Co-chair, president, Networksj Television Disnev-ABC (/1, Walt Group, Disney
S h eo v e r s e ea l lt h e n o n s
cnnrte.eeFtc in thp

MIYROWITZ, 56
Presidentand CE0,

r9

BARBARA DES0tR,5i

2l

P r o f i t d r o p p en e a r l y s d 3 0 % n2 0 0 9 st h e i a recession-andcise ex t a x e s h u r td e m a n d f o rt o b a c c o ,u t h e B ABIEAIL st i J O } | N S O t ' | , 4 So c ksu p3 0 %i nt h e

nact l2 mnnthc

President, Bankof

ll:1"9?:llul
T h ed i s c o u n r e t a i l e r , t w i t h b r a n d s i k eM a r l s h a l l s n dT . J M a x x , a s a h s e e ni t s c u s t o m e r a s e b
pvnand.lr rinn thp

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i-h ^+ +h^ IUUoLL||GUU||!Po||y'

Vice chairman direcand president, tor,FMR LLC; Fidelity Personal, Workplace, Institutional and

o strongly utperforminq t h e b r o a d em a r k e t , n r i
nrrt ho..ilao l\/EV ie

m n $16.2 illion edia etb p s w o r k ' s o r t f o l i o ja l e s e d g e d p 2 %i n2 0 0 9 , u i t h a n k s n p a r tt o h i g h e r

fooc nharnprl npr errh-

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s c r i b efro r t h e D i s n e y F a C h a n n e ln dA B C a m i l y .

r e c e s s i oln .e y r o w i t z , V w n 0s t a r t e d u ta sa n 0 a s s i s t a n tu y ea t S a k s , b r

S h ew a s t a p p e d o r u n t t h e m e s s ym o r t g a g e business sit bought a

W h e nF i d e l i t s p l i tt h e y p r e s i d e n c y t ot w oj o b s in i n M a y i,t a s k e d o h n s o n J t o f r l lo n eo f t h e n e w l y p c r e a t e d o s i t i o n s nh e r I,

s m o k e l e sts b a c c o , o h a n d i n D e c e m b etr e company cqurred a a m a k e ro f n i c o t i n e p r e p l a c e m e n tr o d u c t s ,

Nunt,beri:n lturenth,eses rank i.rz last yeafs list. is'person,'s

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TINOA GOODEN,57

sl!iti!1 il

People EVP, Global Division, Wal-Mart

(::l 9l1I"s'l!lKllr

President, North America Pharmaceuticals,

EVB Electronic Systems,

EVP,Information Systems and Global Solutions,

c o m p a n y 'o t a lB u t t s , profrts herunit's were d o w na n d w oo f h e r , t b u s i n e s sw e r e a n d e d es h o v e tT H e w s o n , o

t S h ec a l l s h e s h o t so n f e v e r y t h i n qr o m r e c r u i t m e n tt 0 b e n e f r t a n d s p a yf o r W a l - a r t ' s m i l 2 M l i o ne m p l o y e ea r o u n d s t h e w o r l dT h eo n l y , d w o m a nr e p o r t i n g i r e c t l y e , t 0 c E 0 N 4 i kD u k es h e s a l s oo v e r s e eW a l - N / a r t ' s e t h i c so f f i c e ,

T h i sE l iL i l l y l u m ' s a $15-billion-a-year b u s i n e sh i n g e s n i t s s o r e s p i r a t o rf y a n c h i s e , r T h eh o p et:h a t R e l o v a i r , n o wi n c l i n i c a l t r i a l s ,

ronlanoc Arlvair tho

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A s h e a do f t h e l a r g e s ltT p r o v i d e r t t h e U , Sg o v o , e r n m e n ts h ep r o d u c e d , $ 1 2b i l l i o nn r e v e n u en i l 2 0 0 9 , l m o s t 7 %o f t h e a 2

h e e d H e w s o no o kc o n , t t r o l o f h e ro w n$ 1 3 . 5 i l b l i o nd i v i s i o in J a n u a r y , n w h i c hi n c l u d es t r i k e s w e a p 0 n s n 0r a o a r , a

Glorp llll
2ol- rowon,

President, United ealthca H re; EVP, UnitedHealth

H e rb u s i n e ss u f f e r e d s a
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b l o c k b u s t eS K r u g Gr d
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p e x ir e s .

2h

E SALLI KRAllt/C||ICK,45

29

PAl'i|EIA N t I l | 0 t0 N5 0 s ,

President, Global Wealth Investment and Bank Management, of

E'TIl'l:' !?1? !?19'19:

Revenuin2009 e d r o p p e d b o u t8 % ,t o a $ 1 2 . 1 b i l l i oa s c o n n, s u m e r sc u t b a c k ,b u t S B Pr a i s e d h e f a m i l y t o w n e dr e n t a l - c a r
^^-^^^,,'^ LUilrpdily -^+i-^^ J rdLilrqJ,

President C00, and

1T:ii:'1",1
A s s e t s n dT e v e n u e a q r e wi n t h i s d i v i s i o n f a t e r a y e a ru n d e rK r a w c h e c kT h eB l a c k R o c k . a b o a r dm e m b e r l s o m s u T V r v e 0a n a 9 e m e n r a c h a n g e s f t e rt h e a r r i v a l M o f C E 0B r i a n o y n i h a n .

S 4 0 . 8 i l l i o n s j o bl o s s e s b a l e dt o f e w e ri n d i v i d u a l s w i t hh e a l t h n s u T a n c e i b e n e f r t s . u t h e rr e a c h s B i v a s t ,w i t ha g r o u p h a t t s e r v e s o r et h a nh a l fo f m the Fortune 00 and 1 nearly 5million 2 individuals,

s6

KAT}|IN tE t,lURP}|Y,47

N i c h o l s oso n l y n t e r in E p r i s e 's e c o n p r e s i d e n t s d
niltai.lo tho Tr\/lnr

Pe nal 1so ]nves11g l.i1l

A l m o s t 8 m o n t h sa f t e r 1 m a k i n g m o v et o F i d e l i t y a f r o m l N GM u r p h yn , i c r e a s e d e rc l i e n t s s e t s h a b y a b o u t3 0 %t o $ 9 0 0 b i l l i o n , h eh a sk e p tt h e S r e t a i b u s i n e sc o m p e t i l s
tivF hv.ilttinn feFa

President, Fidelity

26

JAN FIILBS,55

f a m i l ya n di s a c o n t e n d e r f o rt h et o p . j o b ,

8OllfilJ"'lf.f'o* ':t o:: Y:9:1,?19,:,!"1

McDonald's President, CE0, Asset Management,

t s S o m e h r e ed e c a d e a f t e r m s t a r t i n g sa c T e w e m a s b e ri n D a y t o nF i e l d t o o k , charge fthe company's o 1 4 , 0 0 0 . Sr e s t a u r a n t s U . i n J a n u a r y , h eb o o s t e d S a same-storsales nd e i n o p e r a t i n iq c o m en h e r f r r s tt w o q u a r t e r s n t h e o j o b ,w i t ht h e h e l p f o f r a p p e s n ds m o o t h i e s . a

i:l:,M:lg:1ch'::@::l
W h e nm e n t o r e s J S t a l e y t e p p e d pt o s u r u nJ . P M o r q a n ' s . i n v e s t m e nb a n kl a s t t f a l l , h i sr i s i n g t a rt o o k t s h i ss p o tr u n n i n gh e t $ Bb i l l i o n u s i n e s s , b w i t h S 1 . 6 r i l l i o nn a s s e t s t i under upervision, s

TINOA }|U0S0N,60 President CE0, and BAESys emsl-rr:

j S i n c eo i n i n g A E l m o s t B a f o u ry e a r s g o , h e e n g i a t t n e e r ' s r a j e c t o r y a sl e d h h e rs t r a i g h t o t h e t o p .I n 0 c t o b e r 0 0 9s h ew a s 2 n a m e d E Om a k i n g e r C , h t h e f i r s tf e m a l e o h e a d t
a mainr ll a rlofonco

SUSAN ll/AGNtR,4S
BlackVice chairman,

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JOAN1'|I l'4A6UIRE,56

q8 ROSALIND BREWER, Pi::ll:li w_:r'"1 t::11:*'l t:ll:l::::,*l

c0mpany,

l::l('',
W a g n e lre dB l a c k R o c k ' s p e $13,5 illion urchasof b B a r c l a yG l o b aI ln v e s t o r s s l t w o r l d ' sa r q e s a s s e t m a n a g e m e n tr q a n i z a o t t i o n , i t h$ 3 , 1 5 1r i l l i o n , w S h ea l s os i t so n a n e w five-person versiqht o t e a mt h a t i n c l u d e s C E 0L a r r yF i n k ,

scientistKimberly-Clark at has l::!l::1Y:i!i!(''' Ihisonetime gone

M a g u i r e , h o h a sb e e n w o n t h i s l i s ts i n c e2 0 0 6 , h a si n c r e a s e h e r d segment's peratinq o p r o f r t v e r y e a rs i n c e y e s h et o o kt h e r e i n s i n 2 0 0 6 ,F u nf a c t : She's elpinq evelop h d the planneduccessoT s to theSpace huttle S forNASA,

EVB Space Systems,

'l|,l{IINEY, from 0verseeing Wal-Mart's 0perati0ns in6eorgiathe to Southwest and regi0n n0w CE0, Meredith Whitney the entire South.her In expanded which llYll?iI9Yrl:llll role, startedJanuary, touches in she everything " W h e ns h es p o k e , n " purchasing estate from toreal across I,200 p e o pi slwleirsotteeo fetd ,M i c h a e l Lew he l stores. Revenue interritory: billion $eS plus. f i n a n c i aa n a l y s ti n T h e
Aid qhdri Hor nrorlin-

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