Vision:

 To be the largest low-cost airline in Asia and serving the 3 billion people who are currently
underserved with poor connectivity and high fares.

Mission:
 To be the best company to work for whereby employees are treated as part of a big family

 Create a globally recognized ASEAN brand

 To attain the lowest cost so that everyone can fly with AirAsia

 Maintain the highest quality product, embracing technology to reduce cost and enhance
service levels

Analysis

AirAsia’s vision and ambition were to be the biggest low-price airline in Asia serving the 3 billion
individuals’ consumer who are presently underserved because of terrible connectivity and excessive
fares while also aspires to be the main leading low-cost provider withinside the Asian region. The
company strive to offers five-star service with 95% of on time performance despite the low fares
while promoting Malaysian hospitality and local food. Not only the company charging the lowest
rate and focusing on its customers, AirAsia also have ambition to develop various products and new
services.

AirAsia's mission is to be the best place to work, create a globally recognized ASEAN brand, be

the most cost-effective low-cost airline and maintain the highest quality of service through the use
of technology. Air Asia's Value System (Vision, Business Model and Core Values) is critical to its
success as Malaysia's leading low-cost airline. The center values of Air Asia vicinity are to adopt safe
and secure practices, appreciating its employees, committed and focus on their customer, all while
maintaining maximum standard of company integrity and dedication for overall performance
excellence. Air Asia's goals and objectives align with the company's vision and mission, which
includes an emphasis on safety, customer centricity, operational excellence and human capital
development. By maximizing shareholder value, AirAsia also intends to generate more profit by
expanding its business to other Asian countries. In addition, it has begun to add routes and networks
in a carefully calculated manner. While the company goes through calculated expansion routes and
networks, it also insures to reduce the risk of losing business. The company's goal now is to carry 70
million passengers per year within six years from 2014, transforming the low-cost transportation
terminal at KL International Airport into the regional hub for low-cost travel, introducing more
routes while also adding frequencies and the existing develop routes.

AirAsia builds and sustains its aggressive competitive through imparting offerings at a rate that is
definitely lower than competitors’ rate. Operation effectiveness and outstanding performance are
fundamental traits of low-price business agencies including AirAsia. This source of value advantages
included the low-price business model for every move in AirAsia price chain. These price advantages
enable AirAsia to compete with its competitors as they allow AirAsia to offer the bottom price
service at good quality.

Missions, on the other hand, tend to outline what an organization is, why it exists, and the causes of
its existences. It could be very important for any agency to have missions as they determine the
direction of the agency. These missions can be generated and delivered to your employees,
protected in the employee handbook or guide, and published to be view on your organization's
website. Tasks should be written as honestly and clearly as possible, and accordingly avoiding
technical jargon so that they can be easily understood by the majority of the target audience.

After associate evaluation at AirAsia’s original, imaginative and forward-thinking advertisement, the

imaginative and forward-thinking new advertisement could look like this: ‘To lead flight airline
enterprise and to be most recognised as the best low-cost airline, offering an enjoyable
flight experience via its platform. As what been shown, the newly form vison of AirAsia is still within
their original scope, the company are nonetheless staying true to their original objective that is to
emphasise it desired to be the most important low-price airline commercial enterprise company
withinside the Asia.

AirAsia's new mission statement is short and memorable, in other words, easily understandable for
most audiences. In addition, the purpose of each mission that needs to be accomplished in the short
amount of time is clearly stated. For example, in the newly declared mission statement of “Providing
customers with comprehensive premium services while keeping the airfare at the lowest cost”,
AirAsia has made an effort to increase customer value and offer comprehensive premium services as
the other competitors are doing. Increasing customer value is not easy as it requires strategic action
and management planning.

The new mission statement has resulted in a productive and motivated workforce at AirAsia. This
simply means AirAsia needed to continue training and empowering staff to ensure the workflow was
efficient and productive. Building good relationships between employees and top management can
be achieved by organizing team building and applying good labor policies to AirAsia workforce. This
mission statement helps AirAsia to coherently shape its entire organizational structure.

In short, the new vision and mission statement truthfully created can help AirAsia move forward on
the right path and help Management reviews it as a guide for future decisions.