Digital Marketing

DATA ANALYSIS AND INTERPRETATION
INTRODUCTION
The data after collected has to be processed and analyzed in accordance with
in the outline lays down for the purposes of time develop the research plan. The term
analysis refers to computing the data which researcher had collected with the help of
primary and secondary data and it is measured with the help tools and techniques.
 Simple percentage analysis

 Chi-square analysis
SIMPLE PERCENTAGE ANANLYSIS:

Percentage refer to a special kind of ratio .percentage are used in making
comparison between to be more serious of data. Percentages are used to describe
relationship. Since the percentage reduced everything to a command, base and there
by allow meaningful comparison to be made.
TABLE NO. 1
TABLE SHOWING THE AGE OF THE RESPONDANTS
NUMBER OF PERCENTAGE
PARTICULARS
RESPONDANCES (%)
1 25 or less 25 50
2 26 to 36 8 16
3 36 to 45 2 4
4 46 to 55 10 20
5 56 and above 5 10
TOTAL 50 100
INTERPRETATION:
The table shows that 25% of the respondents were below 25 years, 8% of the
respondents were between 26 to 36 years, 2% of the respondents were between 36 to
45 and remaining, and 10% of the respondents were between 46 to 50 years and
remaining 5% respondents were above 56 years.
FINDINGS:
(25%) of the respondents are less than 25 years.
CHART NO. 1
CHART SHOWING THE AGE OF THE RESPONDANTS
TABLE NO. 2
TABLE SHOWING THE OCCUPATION OF THE RESPONDENTS
S.NO PARTICULARS
RESPONDANTS (%)
1 Student 20 40
2 employed 10 20
3 Self- Employed 10 20
4 Others 10 20
TOTAL 100 100
INTERPRETATION:
The table shows that 20% of the respondents were students, 10% of the
respondents were employed, 10% of the respondents were self-employed and
remaining, and 10% of the respondents were others.
FINDINGS:
(20%) of the respondents are employed.
CHART NO. 2
CHART SHOWING THE OCCUPATION OF THE RESPONDENTS
TABLE NO. 3
TABLE SHOWING THE EDUCATIONAL QUALIFICATION OF THE
RESPONDANTS
S.NO PARTICULARS
RESPONDANCES (%)
1 School 8 16
2 UG 25 50
3 PG 5 10
4 Diploma 10 20
5 PhD 2 4
TOTAL 50 100
INTERPRETATION:
The table shows that 8% of the respondents were completed school, 25% of
the respondents were under graduate, 5% of the respondents were post graduate and,
10% of the respondents were diplomat and remaining 2% respondents were Doctorate.
FINDINGS:
(25%) of the respondents are undergraduate.
CHART NO. 3
CHART SHOWING THE EDUCATIONAL QUALIFICATION OF THE
RESPONDANTS
TABLE NO. 4
TABLE SHOWING THE TYPE OF THE RESPONDENTS FAMILY
S.NO PARTICULARS NUMBER OF PERCENTAGE

RESPONDENTS (%)
1 Joint family 30 60
2
Nuclear family 20 40
TOTAL 50 100
INTERPRETATION:
The table shows that 30% of the respondents are joint family and 40% of the
respondents are nuclear family
FINDINGS:
Most (56%) of the respondents are Joint family.
CHART NO. 4
CHART SHOWING THE TYPE OF THE RESPONDENTS FAMILY
TABLE NO. 5
TABLE SHOWING THE FREQUENT ONLINE PURCHASE OF THE
RESPONDENTS
S.NO PARTICULARS
RESPONDANCES (%)
1 Often 10 20
2 frequently 25 50
3 sometimes 5 10
4 rarely 10 20
5 never 0 0
TOTAL 50 100
INTERPRETATION:
The table shows that 10% of the respondents were purchasing often, 25% of
the respondents were purchasing frequently, 5% of the respondents were purchasing
sometimes and, 10% of the respondents were purchasing rarely and remaining 0%
respondents were never purchased online..
FINDINGS:
(25%) of the respondents are purchasing frequently.
CHART NO. 5
CHART SHOWING THE FREQUENT ONLINE PURCHASE OF THE
RESPONDENTS
TABLE NO. 6
TABLE SHOWING THE REACH OF THE DIGITAL MARKETING TO
RESPONDENTS
S.NO PARTICULARS
RESPONDANCES (%)
1 Strongly agree 10 20
2 Agree 25 50
3 Neutral 5 10
4 Disagree 10 20
5 Strongly Disagree 0 0
TOTAL 50 100
INTERPRETATION:
The table shows that 10% of the respondents were strongly agreed, 25% of the
respondents were agreed, 5% of the respondents were neutral and, 10% of the
respondents were disagreed and remaining 0% respondents were strongly disagreed.
FINDINGS:
(25%) of the respondents are agreed the statement.
CHART NO. 6
CHART SHOWING THE REACH OF THE DIGITAL MARKETING TO
RESPONDENTS
TABLE NO. 7
TABLE SHOWING THE WEBSITE OF DIGITAL MARKETING IS
RESPONSIVE AND USERFRIENDLY TO THE RESPONDENTS
S.NO PARTICULARS
RESPONDANCES (%)
1 Strongly Satisfied 10 20
2 Satisfied 25 50
3 Neutral 5 10
4 Unsatisfied 10 20
5 Strongly Unsatisfied 0 0
TOTAL 50 100
INTERPRETATION:
The table shows that 10% of the respondents were strongly Satisfied, 25% of
the respondents were Satisfied, 5% of the respondents were neutral and, 10% of the
respondents were Unsatisfied and remaining 0% respondents were strongly
Unsatisfied.
FINDINGS:
(25%) of the respondents are Satisfied with the response.
CHART NO. 7
CHART SHOWING THE WEBSITE OF DIGITAL MARKETING IS
RESPONSIVE AND USERFRIENDLY TO THE RESPONDENTS
TABLE NO. 8
TABLE SHOWING THE RESPONSE OF THE SATISFACTION OF THE
SERVICE PROVIDED BY THE PLATFORM
S.NO PARTICULARS
RESPONDANCES (%)
2 Satisfied 10 20
3 Neutral 5 10
4 Unsatisfied 10 20
TOTAL 50 100
INTERPRETATION:
Unsatisfied.
FINDINGS:
(25%) of the respondents are Strongly Satisfied with the service.
CHART NO. 8
CHART SHOWING THE RESPONSE OF THE SATISFACTION OF THE
SERVICE PROVIDED BY THE PLATFORM
TABLE NO. 9
QUALITY OF THE PRODUCT IN DIGITAL MARKETING
S.NO PARTICULARS
RESPONDANCES (%)
2 Satisfied 10 20
3 Neutral 5 10
4 Unsatisfied 10 20
TOTAL 50 100
INTERPRETATION:
Unsatisfied.
FINDINGS:
(25%) of the respondents are Strongly Satisfied with the quality.
CHART NO. 9
QUALITY OF THE PRODUCT IN DIGITAL MARKETING
TABLE NO. 10
COST OF THE PRODUCTS PROVIDED BY THE PLATFORM
S.NO PARTICULARS
RESPONDANCES (%)
2 Satisfied 10 20
3 Neutral 5 10
4 Unsatisfied 10 20
TOTAL 50 100
INTERPRETATION:
Unsatisfied.
FINDINGS:
(25%) of the respondents are Strongly Satisfied with the cost.
CHART NO. 10
COST OF THE PRODUCTS PROVIDED BY THE PLATFORM
FINDINGS:
 (25%) of the respondents are less than 25 years.

 (20%) of the respondents are employed.
 (25%) of the respondents are undergraduate.
 (56%) of the respondents are Joint family.
 (25%) of the respondents are purchasing frequently.
 (25%) of the respondents are agreed the statement.
 (25%) of the respondents are Satisfied with the response.
 (25%) of the respondents are Strongly Satisfied with the service.
 (25%) of the respondents are Strongly Satisfied with the quality.
 (25%) of the respondents are Strongly Satisfied with the cost.
ANNEXURE
1.Name
2.Age
 25 years or less
 26 years to 35 years
 above 55 years
3.Occupation
4.Education Qualification
 School
 UG
 PG
 Diploma
 Ph.D
5.Type of the family
 Joint Family
 Nuclear Family
6.How often do you purchase in online shopping?

 Often
 Frequently
 Sometimes
 Rarely
 Never
7.How much do you agree that digital marketing has reached out to maximum
people?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
8.Is the website for digital marketing is responsive and user friendly?
 Strongly Satisfied
 Satisfied
 Neutral
 Dissatisfied
 Strongly Dissatisfied
9.Are you satisfied with the service provided by the digital marketing platform?
 Satisfied
 Neutral
 Dissatisfied
10.Are you satisfied with the quality of the products in digital marketing?
 Satisfied
 Neutral
 Dissatisfied
11.Are you satisfied with the cost of the products?
 Satisfied
 Neutral
 Dissatisfied
12.Any suggestions

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DATA ANALYSIS AND INTERPRETATION

 Simple percentage analysis

SIMPLE PERCENTAGE ANANLYSIS:

TOTAL 100 100

S.NO PARTICULARS NUMBER OF PERCENTAGE

 (25%) of the respondents are less than 25 years.

5.Type of the family

6.How often do you purchase in online shopping?

11.Are you satisfied with the cost of the products?

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