MARKETING ASSIGNMENT

TEAM 3 – ASUS LAPTOP

Team members:
Sree harshini R (D22NKC18)
Abirami S (D22NKC01)
Arun Vikas KS (D22UTC02)
Nithish RK (D22NKC08)
Barath Venkatraman(D22NKC03)
Hari Lakshmanan (D22UTC11)
 CONSUMER BEHAVIOUR MODEL

Marketing Stimuli:
• Affordable price.
• Customers think that the service offered by this brand is better than their
previous brands of laptop.

Other Stimuli:
• Economic: Customers prefer this brand because they offer the same features
as other brands but at an affordable price.

• Technological: The world's best motherboards and high-quality personal

computers, monitors, graphics cards, routers and other technology solutions.
• OLED screen
• Gaming laptop: High configuration with big screen

Consumer psychology:
• Consumers have a sense of pride when they use this laptop.
• Customers get motivated by their friends and family to buy the product
• Customers are satisfied with the product.

Buying Decision process:

• Customers, when they needed to buy a new laptop first researched about
various brands and considered alternatives like HP and DELL and finally
decided to Purchase ASUS.
 • Post Purchase: Customers gave positive feedbacks and recommended ASUS
to their friends and family.

Purchase Decision:
• This laptop can be purchased online.
• Various offers and discounts are provided.
• Many customers buy this product using credit or debit cards so that they
could get cashbacks.