NESTLE

TEAM 3 MARKETING SYSTEMS

 Nestlé Products
1 KITKAT

2
NESCAFE

3
MAGGI NOODLES
4
CEREGROW
5
KETCHUP
KITKAT Back to Navigation
Page

SEGMENTING TARGETING POSITIONING

• Both urban and

Rural areas • Children Positioned as an
anytime snack.
• youth
“Have a Break, Have
• Budget-conscious • Adults a Kit Kat”
people
NESCAFE
SEGMENTING TARGETING POSITIONING

• Urban areas
100% pure instant
• People of the middle class Men and women coffee.
and upper middle class 16-30yrs(primary) Only brand having the
who think the 30+(secondary) highest level of
consumption of coffee is a
caffine.
high standard of living.
MAGGI
TARGETING
SEGMENTING POSITIONING

• Urban and Rural • Children

areas 2 mins noodles
• Youth
• Introducing Rice • working women positioned their
noodles and • product to get fast
Promises mothers
masala flavours relief from hunger.
to focus and east
with fast quick and
and south India good snack.
CEREGROW
TARGETING
SEGMENTING POSITIONING

• Demographic-2 to 5-
year-old. • Parents in Semi- Has positioned among
urban areas. people as healthy
• Geographic- baby product
Urban and semi-
urban areas.
KETCHUP
SEGMENTING TARGETING POSITIONING

• Urban , Rural • Fast food • Tastier sauce from the

Restaurants pure ingredients at a
• Affordable • Middle and upper moderate rate.
income households • Fresh tomato
Thank you!
TEAM MEMBERS
Sree harshini R (D22NKC18)
Abirami S (D22NKC01)
Arun Vikas KS (D22UTC02)
Nithish RK (D22NKC08)
Barath Venkatraman(D22NKC03)
Hari Lakshmanan (D22UTC11)