group 4

digital marketing
FINAL REPORT
how prove

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group 4
introduce
TEAM MEMBER

Do Huynh Anh Tai BN Quynh Anh Quynh Huong Kieu Nhi

Nguyen Hoang Nhat Huy Ha Thanh Nguyen Thi My Huyen Vy Bao

GROUP 4 table of Page 03 of 13

CONTENT
1 How to become a good di gi tal marketer

2 Prove yourself

Final Report
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chapter 1
HOW TO

BECOME A
7 skills

GOOD DIGITAL

MARKETER
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CONTENT MARKETING DEFINED

7 skills The process of attracting, acquiring, and engaging
a target audience that has been identified in order

CONTENT CREATION to motivate lucrative consumer action.

PURPOSE OF CONTENT MARKETING

To generate and disseminate relevant, timely, and
consistent information in order to attract and retain
a target audience's attention and, eventually, to
drive profitable customer action.
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TYPES OF CONTENT MARKETING FORMATS

7 skills Blog content

CONTENT CREATION
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TYPES OF CONTENT MARKETING FORMATS

7 skills Infographics

CONTENT CREATION
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TYPES OF CONTENT MARKETING FORMATS

7 skills Podcasts

CONTENT CREATION
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TYPES OF CONTENT MARKETING FORMATS

7 skills Social media

CONTENT CREATION
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TYPES OF CONTENT MARKETING FORMATS

7 skills Videos

CONTENT CREATION
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7 skills WHY IS CONTENT MARKETING IMPORTANT?

Increasing brand recognition and increases

CONTENT CREATION website traffic.

A great approach to communicate with clients

in a way that speaks to their needs.

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DATA ANALYSIS
1 2 3

Marketing analysis
Benefits of Marketing Importance of Data

definition Analytics Analytics in Marketing

The study of data through
Help marketers achieve
When you have enough data,

marketing campaigns that

higher ROI by investing in
enough capacity to handle

helps to understand how

effective marketing activities. the target, personalization to

factors interact. Helping consumers get ads

the user will be a beneficial

tailored to their needs and

lever to bring you a source of

interests. quality customers.

Final Report
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DATA ANALYSIS
SOME COMMON MARKETING MODELS AND METHODS

Media mix model

Multi-Touch
Unified Marketing

(MMM) Attribution (MTA) Measurement (UMM)

Focuses on aggregated
Helps deliver personalized
A measurement that

data, collected over a long

data throughout the
integrates different attribution

period of time. customer journey. models, including MMMs and

MTAs, and converts them into

overarching engagement

metrics.

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7 skills
CUSTOMER

RELATIONSHIP

MANAGEMENT
Customer relationship management refers
to the study of needs and expectations of
the customers and providing them the right CUSTOMER RELATIONSHIP
solution.

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COMMUNICATION
communication in Marketing is not only about how you connect with customers but

effective communication skills are also in the form of personal interaction, team

communications, written and visual messages are essential traits of the successful

marketer.

Personal Communications Visual Messages

Team Communications Written Messages

Final Report
types of communications in Marketing
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COMMUNICATION
communication in Marketing is not only about how you connect with customers but

effective communication skills are also in the form of personal interaction, team

communications, written and visual messages are essential traits of the successful

marketer.

Advertising Direct marketing

Public relations Sales promotion

Personal selling
Final Report
Major modes of Communication in marketing
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What is social media skill?

Social media marketing: increases a company's

brand exposure and customer reach.

Social media skills is the digital marketer use

social media platforms to communicate,

conveying the value to relevant consumers.

Social media platforms is a computer-based

technology that facilitates the sharing of ideas,

thoughts, and information through the internet.

7 skills
SOCIAL MEDIA
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How important is social media in marketing activities?

Brand awareness
Implement Social Listening
Build a Community
Stay Top of Mind With Key People

7 skills
SOCIAL MEDIA
Final Report
 Marketing Design?
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7 skills

What is
DESIGN

Marketing design is an essential piece of

a business’s marketing strategy since
good design is one of the primary ways to
grab your target audience’s attention.

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 Marketing Design
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7 skills

Types of
DESIGN

Email marketing

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 Marketing Design
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7 skills

Types of
DESIGN

Landing page and website design

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 Marketing Design
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7 skills

Types of
DESIGN

Miscellaneous digital ads

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 Marketing Design
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7 skills

Types of
DESIGN

Print advertising and marketing

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 Marketing Design
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7 skills

Types of
DESIGN

Social media assets

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 Marketing Design

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for Businesses
7 skills

Benefits of

DESIGN

Memorable design sticks in consumers’

minds.
Make an emotional connection through

visual storytelling.
Marketing design is what sells a product.
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7 skills
SEO
This is a process that helps improve

the ranking of a website on search

engines (especially Google) through

keywords. The main purpose of SEO is

not to stop at the top of Google but to

reach potential customers and

create value for marketing activities.

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 Benefits of Marketing Design

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Increase brand

7 skills
Increase traffic –
Increase ROI - profit

awareness and

potential customers margin

reputation

SEO

Optimizing costs with

Improve website user

Know more about
long-term

experience your customers

investment measures

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chapter 2
PROVE

YOURSELF end.

Final Report