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  • Muc Tieu

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    Quy Nguyen
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    The marketing objectives for LEGO from 2023 to 2030 are to achieve at least 7% annual sales growth, increase brand awareness in Asia to 85%, reach over 13 million children through community activities in Asia by 2030, attain 50% customer retention and increase customer lifetime value to $150, acquire 15% more new customers each year, enhance products and services to cater to Asian consumers and establish LEGO as the top brand for educational toys in Asia by emphasizing learning through play. Additionally, the profit margin is targeted to increase to at least 10% through cost optimization efforts.

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    The marketing objectives for LEGO from 2023 to 2030 are to achieve at least 7% annual sales growth, increase brand awareness in Asia to 85%, reach over 13 million children through community activities in Asia by 2030, attain 50% customer retention and increase customer lifetime value to $150, acquire 15% more new customers each year, enhance products and services to cater to Asian consumers and establish LEGO as the top brand for educational toys in Asia by emphasizing learning through play. Additionally, the profit margin is targeted to increase to at least 10% through cost optimization efforts.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    26 views1 page

    Muc Tieu

    Uploaded by

    Quy Nguyen
    The marketing objectives for LEGO from 2023 to 2030 are to achieve at least 7% annual sales growth, increase brand awareness in Asia to 85%, reach over 13 million children through community activities in Asia by 2030, attain 50% customer retention and increase customer lifetime value to $150, acquire 15% more new customers each year, enhance products and services to cater to Asian consumers and establish LEGO as the top brand for educational toys in Asia by emphasizing learning through play. Additionally, the profit margin is targeted to increase to at least 10% through cost optimization efforts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Marketing Objected

    Financial Achieve a minimum of 7% growth in total sales revenue compared to the previous year from 2023 to 2030.
    Objectives

    Non-financial
    Objectives Increase brand awareness of LEGO to 85% in Asian markets based on market surveys from 2023 to 2030.

    Non-financial
    In total, 13,000,000 children will be reached by Asia local community engagement activities in 2030 .
    Objectives

    Customer Attain a 50% customer retention rate and increase the Customer Lifetime Value (LTV) to $150 from 2023 to 2030.
    Objectives

    Customer
    Achieve a 15% increase in new customer acquisition from 2023 to 2030
    Objectives

    Strategic
    Enhance products and services to cater to the needs and preferences of Asian consumers, enhancing the educational
    Objectives and learning value from 2023 to 2030.

    Strategic Establish LEGO as a leading brand for educational toys in the hearts of Asian consumers, emphasizing education
    Objectives and learning through play from 2023 to 2030

    Financial
    Profit Margin: Increase the profit margin to at least 10% through cost optimization from 2023 to 2030.
    Objectives

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