Placement Guarantee Course

Business
Development
Course
with Guaranteed Placement
 Table of
Contents
1. Internshala in Headline

2. What is Business Development?

3. Why Business Development is ‘The Ultimate’ career path?

4. What your career in Business Development would look like?

5. How would your salary trends look like?

6. Top companies hiring on Internshala

7. Why choose Internshala Placement Guarantee Course?

8. How does the Business Development course work?

9. Skills you will learn

10. Industry-recognized certifications

11. How Placement-Assistance can help you land a job?

12. Industry-oriented curriculum

13. Top corporate faculty

14. Program fee

15. Connect with the admission counsellor

Internshala
in headlines
What is
Business
Development?

A career in business development involves presenting and promoting goods

and services to potential customers. In a BD position, you are often in charge
of generating leads and reaching revenue targets. Contract negotiations with
clients, sales presentations, and product demonstrations can be requested of
you. You can also be required, depending on the position, to oversee the work
of a full BD team or create weekly or monthly reports for management. Sales
jobs are incredibly varied, with different levels of responsibility, leadership
opportunities and educational requirements.
Why Business Development is
‘The Ultimate’ career path

In many companies, 20% of the BD team

Over one trillion (that’s a 1 followed
by twelve zeros) is spent annually
on business development
professionals (hiring, training etc.)
delivers 80% of the revenue. This means
that hiring talented BD professionals is
essentially a random event.

According to a survey, the BLS expects

5% job growth in the sales job field between
2014 and 2024. It is about as fast as the
average for all occupations. This will
result in approximately 800,000 new
BD jobs.

Nearly 13% of all the jobs in the

U.S. are full-time BD positions.

Business Development is a talent-based profession,

and so the best training will only improve the
performance of an individual on average by 20%.
So a 5% can become a 6%, but an 80% can
become a 96%.
What your career in
Business Development would look like?

Inside Sales Associate: The role of an inside sales associate involves

selling a company's products and services through remote means. This
includes reaching out to potential customers via phone calls, showcasing
the features of the product and providing all the necessary information. The
inside sales associate also develops effective salesstrategies to entice
customers to purchase more services, which helps to boost revenue,
enhance profitability, and improve the company's overall reputation.

Sales Executive: A sales executive is a senior executive who creates

plans for boosting client retention and satisfaction. They also work with
higher management to establish sales benchmarks and goals. Maintaining
relationships with consumers, and coordinating the operations of sales
employees & marketing teams are just a few of the duties of a sales officer.

Relationship Manager:
Some relationship managers merely assist clients and seek to resolve
any business or technological issues they may have. Some relationship
managers prioritise customer service while creating sales strategies
around the needs of their clientele. In order to address everyone's
demands uniformly, some relationship managers cultivate ties with both.

Account Manager: If you are good at building and maintaining

relationships, then Account Manager can be the best role for you. The
Account Manager has to maintain good customer relations, understanding
their needs, staying up-to-date with industry trends to build lasting
relationships with customers. The minimum requirement to become an
Account Manager is a Bachelor’s degree in finance, sales, business,
marketing, and communication.

Business Development Associate: A professional in the role of a

business development associate supports companies in enhancing their
growth and revenue by carrying out various tasks such as researching the
market,formulating effective business plans, cultivating relationships with
clients, and identifying potential new business prospects.
 How would your salary
trends look in Business
Development?

Experience Average Salary

< 1 year 5-7 LPA

2-5 years 10-15 LPA

5-10 years 15-25 LPA

+10 years +30 LPA

Source: Glassdoor*

Salary trends in Business Development

Top Companies Hiring
from Internshala

7,131 ₹36 LPA

Sales/Business Development Highest CTC offered for Job
Jobs
Why choose Internshala Placement
Guarantee Course?

Practical Learning Approach

Each Placement Guarantee Course comprises quizzes, assignments, and
practical learning modules that call for hands-on learning.

Industry-Recognized Certification
Students get industry-recognized certificates on completion. More than
100,000 companies use Internshala for hiring every year. Therefore, Internshala
Trainings certificates are widely recognised and valued.

100% Job Guaranteed

Our Business Development Placement Guarantee Course comes with
a 100% Job Guarantee that helps students to build their dream careers.

Live Classes
For a better understanding of the subjects, all the trainings have live
sessions weekly.

Portfolio-Worthy Projects
Our practical-based learning model allows students to learn from
industry-level projects.

1:1 doubt solving

Doubts are solved by experts through the Q&A forum within 24 hours to
ensure a thorough understanding of concepts.
How does
Business Development
Course work?

1.Learn 2. Evaluate
Top-rated corporate Specially curated
faculty & practical quizzes and tests
first curriculum after each module

3. Build 4. Excel
Industry-based Pass the final
projects for test to rate your
hands-on experience overall knowledge

5. Prepare 6. Get a Job

Get interview ready Once you graduate from the
with mock interviews course, get a guaranteed
and resume building job to kickstart your career
How Placement-Assistance
can help you land a job?

A dedicated placement cell to continuously guide

you towards your dream career

1:1 Career planning sessions with faculty with rich

industry experience

Get highlighted in your job applications on Internshala

Expert assistance on resume & cover letter writing

LinkedIn profile building

 Industry-recognized &
government approved
certification
Internshala Trainings
certificate
Upon successful completion of
the program, you will receive a
Business Development
Placement Guarantee Course
Certificate from Internshala
Skills
you will learn

CRM AI tools Inbound & outbound sales

Sales pitch Market analysis Lead generation

Building relationships Negotiation & problem solving

Prospecting
 Top Corporate
Faculty

MATLAB
Abhishek Srivastava ProtuesJain
Sambhav
CEO - MBAtrek | Ex- Apple, Accenture, ISB Sr. Associate Director - Simplilearn | Ex-NIIT,
Zomato | ISB
Co-Founder and CEO – MBAtrek, 2018 - Present

Head, Enterprise Strategy & Planning, Apple, 2016-18 Sr. Associate Director-Enterprise,Simplilearn, Apr 2022-Present

Strategy Consultant, Accenture, 2011-16 Associate Director- Enterprise, Simplilearn, Jun 2021-Apr 2022

Solidworks
Environmental Consultant, Trinity Consultants, US,
2008-10 SIMULINK
Head of Business, Tripoto, 2019-20

AVP Sales India, Zomato, 2018-19

Sr. Technical Sales Executive, BDM, NIIT, 2013-18

Kamal Dravid Girish Bhatia

Asian Paints, Ex - OYO | IIM AVP, Yes Bank, Ex - Bajaj, Future-First | IIM
DGM - Asian Paints, 2021 - Present Senior Consultant, EY, 2022 - Present

Territory Sales Manager, Kohler Co., 2020-21 Unit Sales Manager, Bajaj Finance, 2021-22

Business Development Manager – Oyo, 2018-19 Market Analyst, Future First, 2021

IELTS Trainer, N.Walia English College, 2013-15 Co-Founder, SCMU Stores, 2013-20
 Top Corporate
Faculty

Ayush Mittal
Co-Founder & CPO, MBATrek, PSPO-II qualified
CPO, MBAtrek | IIM

Head - Product & Growth, MBAtrek 2020 – Present

Associate General Manager, Vyas Edification 2020

Co-Founder, SG Tutorials 2016-2021

Globally Certified PSPO-II 2021

Industry-Oriented Curriculum
100 Hours of Learning
(60 hours of live classes and
40 hours of recorded content)
2 Assignments
After completing a course, you can download its videos for future reference.
Course 1: Business Development Fundamentals -
Developing Business Development Skills
Getting Started
Course Overview
What is Business Development ?
Communication for Business Development
Professionals
Basics of Grammar like Noun, Pronoun, Verb,
Adverb, Adjectives, Tenses, Subject Verb
Agreement, Preposition, Conjunction & Interjection
etc.
Myths of Communication
Aspects of Verbal Communication and Effective
Speaking & Listening
Types of Verbal Communication
Drivers of Verbal Communication
Aspects of Non Verbal Communication & Active
Listening
Channels of Non Verbal Communication
Gestures to impress the client & Dimensions of
Non Verbal Communication
Dimensions of Non Verbal Communication
Inside-out Approach
Advantages & Disadvantages of Non Verbal
Communication
Barriers to Non Verbal Communication
Social Styles in Communication
Emotional Intelligence in Communication
4 Months 3 Courses
3 Capstone projects
Numerical Ability for Business
Development Professionals
Percentages for Business Development
Profit & Loss for Business Development
Ratio & Proportion for Business Development
Simple & Compound Interest for Business
Development
Averages for Business Development
Data Interpretation for Business Development
Graphs and Charts
Quantitative & Qualitative Data for Business
Development
Excel BasicsTarget Analysis
Soft Skills for Business Development
Professionals
What is Problem Solving?
Problems Business Development Professionals
Faces?
Frameworks for Structured Problem Solving?
Application of Problem Solving Framework in
Business Development
Negotiation - What is it?
Process of Negotiation
Key Strategies & Tactics for Effective Negotiation
Persuasion - What is it & how is it different from
Influence?
 Process of Persuasion Technical Tools for Business Development
Principles of Persuasion Professionals
Persuading People of Different Personality Types Introduction to CRM (Customer Relationship
Management)
Persuasion for Business Development
CRM & its Importance in Business Development
Goal Setting
Components of CRM
Critical Thinking
Types of CRM
Effective Selling
What does CRM do?
CRM in Practice
Challenges with CRM & Overcoming Them
How businesses without CRM look like?
Pipeline Managemen
Lead Management in CRM

Technical Interview Questions

Assignment Problem Statement: Perform sales calculations, projections, and measure sales success metrics
using Excel.

Assignment Problem Description: The aim of this project is to develop expertise in using Excel for sales
calculations, projections, and measuring sales success metrics. The first step will involve identifying the key
performance indicators (KPIs) that will be used to measure sales success. Once the KPIs have been identified,
the next step will be to develop an Excel spreadsheet that can be used to track sales performance and
calculate projections. By mastering Excel for sales calculations and projections, the project will help to
improve the accuracy of sales forecasts and enable data-driven decision making.

Project Problem Statement: Handling & developing business pipeline & executing funnel management
in a CRM.

Project Description: This project aims to develop skills in managing and developing a business pipeline using
Zoho Bigin CRM. Students will research best practices in pipeline management and funnel optimization,
applying them to a real-world business scenario.

Course 2: Business Development Accelerator-

Market, Product and Users

Business Development 101 What to sell - Feature, benefit, use-case selling

Introduction to Business Development & Sales How to Sell- Overview

BD & Sales Process To whom to sell - B2B vs B2C

Sales Funnel How to sell - Inbound vs Outbound Selling

Functions in Business Development & Sales Business Development & Sales Mindset
 Five BD & Sales Mindsets B2B vs B2C Customers
Tools to achieve BD & Sales Mindset Managing types of customers
Goals Alignment - Customers and Business
Market and Product Fundamentals
Market Research Mastering Conversation-led Conversions
Customer Analysis The Art of storytelling for Business Development
STP Framework professionals

Competitor Analysis How to start a conversation

Company Analysis Sales Pitch Mocks

Product Fitment Solidifying conversations

Identifying Conversion Elements
How to close sales
Decoding User Psychology for Sales
Optimization Handling Rejections
Understanding customers and their needs Objection Handling
User Psychology Cold Email Writing
User Profiling Building relationships
What motivates customers
Lead Generation Techniques
Qualitative vs Quantitative Customers

Technical Interview Questions

Assignment Problem Statement: Email writing for handling objections and writing an elevator pitch email
which has a high open rate.

Assignment Problem Description: The objective of this assignment is to develop proficiency in writing effective
email messages for handling objections and crafting an elevator pitch with a high open rate. The email
should be written in a professional and persuasive tone, with clear and concise language. Learners will
also be expected to use strategies such as empathy, social proof, and scarcity to overcome objections and
persuade the reader to take action.

Project Problem Statement: Select a product or service and develop a comprehensive marketing product
research synopsis, aimed at crafting a business development plan and delivering a compelling live online
sales pitch to the faculty.

Project Description: This project aims to provide learners with an opportunity to develop and showcase
their sales pitch abilities live in a simulated environment. The focus of the pitch will be on products and
services from various industries.
Course 3:Industry Specific Approaches to
Business Development

Course 3:Industry Specific Approaches to Industry Specific Approaches to Business

Business Development Development - BFSI
Industry Analysis Industry Analysis
Company Analysis Company Analysis
Product Portfolio Analysis Product Portfolio Analysis
BD specific Industry Case studies BD specific Industry Case studies
Industry Value Pyramid Industry Value Pyramid
Product teardowns Product teardowns
Building Industry-specific skills Building Industry-specific skills

Industry Specific Approaches to Business Building Career & Growth in Business

Development - FMCG Development
Industry Analysis Sales Analytics
Company Analysis Building Business Growth Strategies
Product Portfolio Analysis Building Relationships with Managers and Team
BD specific Industry Case studies Converting the first 1,100,1000 customers for
Industry Value Pyramid business
Product teardowns Cracking Business Development Internships & Jobs
Building Industry-specific skills Top 10 Business Development Interview Questions

Technical Interview Questions

Project Problem Statement: Conduct an in-depth analysis of the competitive environment in a specific
industry.

Project Problem Description: Objective is to gain a comprehensive understanding of how businesses identify
the key players in the industry, their strengths and weaknesses, market share, strategies, and overall
positioning.
 Program
fees
₹35,500 ₹29,499/-
Valid for a limited period

No-cost EMI options available

starting at just ₹2,460/- per month
 Connect with
Admissions Team
Admissions Counselling Team, Internshala

pgc@internshala.com
abhinav.singh@internshala.com
https://trainings.internshala.com/