Daniela Calvillo Zacarias

Writing task
History of “La Costeña”
By Daniela Calvillo Zacarias
In 1937 Don Vicente (the creator of this great company) decided to manufacture
his own cans, at which time the first production plant was inaugurated, located in
Mexico City. Later in 1951, a new plant in Ecatepec, State of Mexico is created and
it is where the first distributor is currently located, with a total area of 40 hectares.

To protect the environment, lead-soldered containers were replaced by

electrostatically sealed ones in 1986; Also at that time, another production plant was
opened, now in Guasave, Sinaloa, where we started the production of our Tomato
and Vegetable Puree lines. In 1997 in Guasave, Sinaloa, the Combibloc aseptic
packaging system was introduced (which eliminates microorganisms through ultra-
pasteurization in cardboard containers).

In 2007, the Automated Distribution Center was inaugurated, considered one of the
largest in Latin America due to its capacity, magnitude, and number of operations.
After that, in 2011, the operation of the second Automated Distribution Center
began. the declaration of “Famous Trademark” was received from the Mexican
Institute of Industrial Property five years later.
As of 2018, it was noted that this company achieved great reach in the world and
in time.