1A Applied Project

Weight: 30%
Type of Group
Collaboration:
Due: 5PM Friday Week 8
Submission: Written Report submitted through Turn It In
Format: A group project producing a written Word document outlining your start up concept
and employing the Business Model Canvass; BMC.
Length: Start up development (1,500 words)
Curriculum Mode: Applied Project

Assignment 1A: Applied project - Business Model Canvas (BMC)

Word limit: 1500 words Weighting:
30% Due date: 5pm Friday (Week 8)
After you have read this information, head over to the Assignment 1A Q&A discussion board to ask any
questions and see what your peers are saying about this assignment.

Assignment overview

This assignment will enable you to develop your ‘entrepreneurial mindset’ and your understanding of
how to initiate an entrepreneurial venture using problem-based learning (PBL).

The assignment involves two key components:

- Assignment 1A: Business Model Canvas (BMC) (30%) (Team)
- Assignment 1B: Individual recorded pitch (30%) (Individual)

This assignment page refers to Assignment 1A, which requires you to engage in team collaboration, for which
you will create a team in week 3 class to develop a lean start-up entrepreneurial venture using the ’Business
Model Canvas’ (BMC) as the template and a 1500-word team submission on your BMC.
This assignment supports unit learning outcomes 1,2, and 3.

Assignment details
The core aim of the team Business Model Canvas (BMC) is to develop an entrepreneurial mindset and
actively learn by engaging in problem-solving. Entrepreneurs use their abilities to imagine and identify
market opportunities often building on innovations or finding uncontested market spaces. They develop and
enact strategies to create new products and services.

To complete Assignment 1A: Business Model Canvas (BMC), work your way through the following steps:

Step 1: Create a team, in week three tutorial. This is a compulsory attendance week.

You should decide as a team on the best way to work on this assignment. How will you communicate and
when? Who will be responsible for certain roles within the team? How will tasks be allocated equally?
Note this project requires all group members to participate in all BMC sections.

Step 2: Refer to Weeks 1-3 of the learning materials

Complete the weekly activities and participate in the weekly discussions. The work you put into these three weeks
will help lay the foundations for this assignment.
Step 3: Develop an idea (lean start-up)

As a team, actively collaborate to develop an idea (lean start-up) and use this idea to populate the business
model canvas. All nine building blocks of the business model need to be completed using lean start up
method principles. The BMC contains the following building blocks:

1. Customer segments.
2. Value proposition.
3. Distribution channels.
4. Customer relationships.
5. Revenue streams.
6. Key resources.
7. Key activities.
8. Key partners.
9. Cost structure.

Step 4: Compile the following completed items for submission

The following items will need to be submitted as part of this task:

Description of your lean start-up entrepreneurial venture.

Completed Business Model Canvas template (nine building blocks typed up) as an appendix.
A discussion on the building blocks.
The financial breakdowns of the venture employing the provided excel spreadsheets, as an appendix.
A summary of how you applied the lean method principles in the development of your BMC.
In maintaining the word count for this assignment, you will need to keep your writing clear, succinct and to
the point.
The team BMC should be submitted as one document by one nominated team member by the due date in
Week 8.

Step 5: Read through Assignment 1B: Applied project - Individual business pitch.

Begin preparing your business pitch based on the BMC. The business pitch is for investment into the business.

Step 6: Consider how your work will be assessed

View the marking rubric under Assignment criteria to see a detailed break-down of how your work will be

assessed. This is an excellent place to start your preparations for this assignment.

Refer back to the marking rubric frequently to make sure you are meeting the requirements.

Additional resources

In-text citation and referencing must use the Harvard WesternSydU ( https://www.youtube.com/watch?v=KX-
w8gwMTbQ) style.

Submission details overview

This assignment will be submitted via Turnitin. You will find the relevant link in vUWS. Please allow a 24-hour
turnaround for an originality report to be generated.

Assignment support

Don’t forget that in addition to your tutors who provide discipline-specific content advice, you can access the
24/7 draft writing service from Studiosity which will give you academic feedback on a draft of your
assignment.
 Assignment criteria

1. Identification of a lean start-up entrepreneurial venture that represents a ’new’ or ’innovative’ idea.
2. Business Model Canvas (BMC) components are well developed and illustrate integrative thinking and
are based on sound research.
3. Lean start-up principles applied in the development of the BMC, demonstrating development of an
entrepreneurial mindset.
4. Quality of final BMC presentation in relation to structure, visual appeal and spelling.

Assessment declaration and statement of authorship

By submitting my assignments below I declare that:

- this is an original piece of work and no part has been completed by any other person other than
signed be- low
- I have read and understood the guidelines on Academic honesty=and plagiarism ( https://library.westernsydney.
edu.au/main/guides/turnitin/academic- honesty) , and no part of this work has been copied or paraphrased
from any other source except where this has been clearly acknowledged in the body of the assignment and included
in the reference list
- I have retained a copy of this assignment in the event of it becoming lost or damaged.

I agree and acknowledge that:

- I have read and understood the declaration and statement of authorship above
- I accept that use of my Western Sydney University Online account to electronically submit this assignment
constitutes my agreement to the Western Sydney University Online Assessment Declaration.
- If I do not agree to the Western Sydney University Online Assessment Declaration in this context, the
outcome of my assignment may not be valid for assessment purposes and may not be included in my
aggregate score for this unit.
- I am aware that it is not acceptable to resubmit the same piece of work (in part or as whole) for multiple
assignments without permission from the Unit Coordinator.

Prior to submitting your assignment please refer to the Academic integrity=checklist

https://westernsydney.edu.au/ data/assets/pdf file/0009/1179045/Academic Integrity Checklist.pdf to ensure
the integrity of your submission.

Further information relating to the penalties for plagiarism, which range from a formal caution to expulsion
from the University, is contained in the Western Sydney University Online Academic honesty=and plagiarism
( https:
//library.westernsydney.edu.au/main/guides/turnitin/academic-honesty) page
Marking Criteria:
Criteria High Distinction Distinction Credit Pass Unsatisfactory
Identification of a Team identifies an Team identifies a Team identifies a Team satisfactory Did not meet
lean start- up exceptional business more advanced very good business identifies a business criterion
entrepreneurial idea/market business idea/market idea/market
venture that opportunity that idea/market opportunity that opportunity that
represents a ’new’ represents a ’new’ opportunity that represents a ’new’ represents a ’new’
or ’innovative’ idea. or ’innovative’ idea. represents a ’new’ or ’innovative’ idea. or ’innovative’ idea.
or ’innovative’ idea.
3 Marks
Business Model Highly developed Very good Good development Satisfactory Did not meet
Canvas (BMC) and integrated development and and integration of development and criterion
components are BMC with all integration of BMC BMC components integration of BMC
well developed and components components and and research is components and
illustrate integrative interconnecting in a research is clearly mostly evident in research is
thinking and are sophisticated evident in the the construction of somewhat evident
based on sound manner and well construction of the the BMC. in the construction
research. informed by BMC. of the BMC.
research.
8 Marks
Lean start-up Exceptional Very Good evidence Good evidence of Basic evidence of Did not meet
principles applied in evidence of Lean of Lean Start-Up Lean Start- Up Lean Start- Up criterion
the development of Start-Up principles principles being principles being principles being
the BMC, being applied and applied and basic applied and basic applied and basic
demonstrating basic development development of an development of an development of an
development of an of an entrepreneurial entrepreneurial entrepreneurial
entrepreneurial entrepreneurial mindset. mindset. mindset.
mindset. mindset.

8 Marks
Financial Excellent Very good Good development Satisfactory Did not meet
application development and development and and integration of development and criterion -
Including 3 excel integration of integration of financials within the integration of Irrational,
spreadsheets financials within the financials within the BMC components financials within the assumptions, poor
provided BMC components BMC components and research is BMC components understanding of
and research is and research is somewhat evident. and research is costs, wages
8 Marks Clearly evident. Clearly evident. Costs, wages, somewhat evident. unrealistic
Costs, wages, Costs, wages, product costs very Costs, wages,
product costs very product costs very logical. Usable product costs
logical. Highly logical. Usable assumptions. Some logical. Some small
usable assumptions. assumptions. No small application application errors.
No application application errors. errors.
errors.
Quality of final Outstanding Very Good Good Satisfactory Satisfactory Did not meet
BMC presentation presentation of presentation of final presentation of presentation of final criterion
in relation to final BMC, in BMC, in relation to final BMC, in BMC, in relation to
structure, visual relation to structure, visual relation to structure, visual
appeal and spelling. structure, visual appeal and spelling. structure, visual appeal and spelling.
appeal and appeal and
spelling. spelling.
3 Marks
1B Presentation - Business Pitch

Weight: 30%
Type of Collaboration: Individual
Due: 5PM Friday week 10
Submission: Recorded MP 4 video uploaded to vUWS
Format: Presentation, recorded via Zoom recording tools, with the use of PowerPoint or
Prezi or other visual aids . The Presentation will be 4-5 minutes (5 minutes
maximum) and recorded as an MP4.
Length: 4-5 minutes
Curriculum Mode: Presentation

Assignment 2: Presentation - Individual business pitch

Word limit: N/A Weighting: 30%

Due date: 5pm Week 10

Assignment overview

The purpose of this assignment is to develop knowledge and know-how in practice in preparing and
delivering an oral business presentation. Individually, you will be required to develop and deliver a 5 minute
business pitch on your lean start-up entrepreneurial venture to potential investors. You will record this pitch
and upload to vUWS by the due date. Technical drawings and Financial charts may be used by all members
of the group but all other slides and presentation content should be individual. The recording will be stopped
after 5 minutes and excess content will not be marked. The presenter will be seen in the presentation
(thumbnail) at all times. It is recommended that you use Zoom to record the presentation as this provides the
technical requirements.

Assignment details

To complete Assignment 1B: Presentation - Individual business pitch, work your way through the following steps:

Step 1: Structure around the Business Model Canvas concept

Your presentation should be a ’business pitch’ structured around the Business Model Canvas concept.

The presentation or pitch does not need to cover all elements of the BMC, rather you should create a pitch
that aims to convince the audience (as potential investors) that your lean start-up venture is a worthwhile
investment. Consider the class and your tutor as Venture Capital or Angel investors.

Step 2: Use academic literature and market research to support your pitch

You will be assessed on how well you demonstrate research skills in the preparation of your presentation.

Step 3: Decide how you will present your business pitch

You may use presentation tools such as Powerpoint or Prezi to support your business pitch, however you are
required to be in your presentation as your presentation skills are being assessed. Using Zoom to record
both yourself and your slides (using the share screen function) is an e fficient and recommended way to
record your MP4.

Your presentation should consist of 5 minutes maximum and be recorded as am MP4.

Step 4: Consider how your work will be assessed

View the marking rubric under Assignment criteria to see a detailed break-down of how your work will be
assessed. This is an excellent place to start your preparations for this assignment.

Refer back to the marking rubric frequently to make sure you are meeting the requirements.
 Additional resources

In-text citation must use the Harvard WesternSydU ( https : //www . youtube . com /watch ? v =KX-
w8gwMTbQ) style.

Submission details overview

The presentation will be submitted via vUWS dropbox by 5pm Week 10.

Assignment support

Don’t forget that in addition to your tutors who provide discipline-specific content advice, you can access the
24/7 draft writing service from Studiosity.

Assignment criteria

1. Presentation skills.
2. Integrative thinking evident.
3. Self-regulative knowledge evident.
4. Able to structure presentation clearly and cohesively.
5. Able to communicate the opportunity in a meaningful way to investors.
6. Clearly communicates financial aspects of the opportunity.
7. Able to use sound grammar and spelling any visual material or handouts.
8. Demonstrates sound research skills in preparation of presentation

Assessment declaration and statement of authorship

By submitting my assignments below I declare that:

- this is an original piece of work and no part has been completed by any other person other than signed
below
- I have read and understood the guidelines on Academic honesty=and plagiarism
(https://library.westernsydney.edu.au/main/guides/turnitin/academic- honesty) , and no part of this work has
been copied or paraphrased from any other source except where this has been clearly acknowledged in the
body of the assignment and included in the reference list
- I have retained a copy of this assignment in the event of it becoming lost or damaged. I agree and
acknowledge that:
- I have read and understood the declaration and statement of authorship above
- I accept that use of my Western Sydney University Online account to electronically submit this assignment
constitutes my agreement to the Western Sydney University Online Assessment Declaration.
- If I do not agree to the Western Sydney University Online Assessment Declaration in this context, the
outcome of my assignment may not be valid for assessment purposes and may not be included in my
aggregate score for this unit.
- I am aware that it is not acceptable to resubmit the same piece of work (in part or as whole) for multiple
assignments without permission from the Unit Coordinator.

Prior to submitting your assignment please refer to the Academic integrity=checklist

( https://westernsydney.edu.au/ data/assets/pdf file/0009/1179045/Academic Integrity Checklist.pdf) the

integrity of your submission.

Further information relating to the penalties for plagiarism, which range from a formal caution to expulsion
from the University, is contained in the Western Sydney University Online Academic honesty=and
plagiarism ( https:
//library.westernsydney.edu.au/main/guides/turnitin/academic-honesty

Resources:

Provided in vUWS
Marking Criteria:
Criteria High Distinction Distinction Credit Pass Unsatisfactory
Presentation skills Good eye contact Regular/constant Steady eye contact. Sporadic eye Did not meet
and expression. eye contact. The The viewer was contact.. Could not criterion.
5 Marks The viewer was viewers were engaged by the be clearly heard or Reading off slides
fully engaged, and engaged, and presentation. Spoke understood. Body or script.
presenter held the presenter held the at a suitable language was Did not engage
his/her attention. viewer’s attention. volume. distracting. with audience.
Highly appropriate Appropriate
speaking volume speaking volume
and body language. and body language
Presentation Communicated the Communicated the Communicated the Communicated the Did not meet
Content idea very well, idea very well, idea well, succinctly core points of the criterion.
succinctly and succinctly and and effectively. business and the Did not address
10 Marks effectively. effectively. Addressed the potential value of the audience as
Addressed the Addressed the value/need of the the idea and potential investors
value/need of the value/need of the product/service business viability and failed to
product/service product/service effectively. Able to convince of business
effectively. Able to effectively. Able to convince the opportunity.
convince the convince the audience of the
audience of the audience of the viability of the
viability of the viability of the business/idea.
business/idea and business/idea.
to engage in clear
investment process.
Financial Excellent Communicates the Communicates the Communicates the Did not meet
Communication communication. core points of the core points of the core points of the criterion.
Communicates the financials and the financials and the financials and the Failed to discuss
5 Marks core points of the potential value of potential value of potential value of finances. Put whole
financials and the the idea and the idea and the idea and spreadsheets in the
potential value of business viability in business viability in business viability. slides. Unreadable,
the idea and a very clear and a clear and Slides contain does not clearly
business viability in succinct way. Slides succinct way. required address appropriate
a clear and contain required Slides contain information only financials including
succinct way. information only required Includes cost of cost of product,
Slides contain and are visually information only product, potential potential best,
required pleasing and usable. and are visually best, worst, worst, expected
information only Includes cost of pleasing and usable. expected profit over profit over time,
and are visually product, potential Includes cost of time, asks for a set does not ask for a
pleasing and usable. best, worst, product, potential investment and set investment and
Includes cost of expected profit best, worst, discusses ROI. ROI. Includes
product, potential over time, asks for expected profit irrelevant
best, worst, a set investment over time, asks for information
expected profit and discusses ROI a set investment
over time, asks for in a way that and discusses ROI
a set investment engages the in a way that
and discusses ROI potential investor engages the
in a way that well potential investor
engages the well.
potential investor
well
Able to structure Effectively Able to construct a Relatively clear Basic line of Did not meet
presentation clearly integrates abstract coherent, sustained organisation of argument is criterion.
and cohesively concepts and and well ideas, but work still apparent, but Did not engage
theories into an substantiated line needed for a improvement is audience effectively
5 Marks engaging and of argument cohesive needed to create a
intellectually throughout the presentation and cohesive
stimulating presentation. sustained line of presentation with a
presentation. argument. sustained line of
argument.
Able to use sound Sound grammar, Very good Relatively good Some Did not meet
grammar and punctuation and grammar and grammar and grammatical, criterion
spelling in any spelling as part of punctuation punctuation. punctuation and Poor attention to
a smooth and throughout. spelling errors.
visual material or Occasional errors detail, multiple
elegant writing Above average in punctuation and Uses only basic
handouts mistakes or
style. research spelling. Good sources of
Demonstrates inconsistencies
Outstanding skills. information/
sound research research skills. No/Poor research,
research skills, Effective searches sources
skills in Effective use of poor application of
showing for less obvious
preparation academic sources, Obvious research
independence and information/
of presentation showing
initiative. Effective academic
5 Marks independence and
searches that go sources.
initiative.
beyond obvious
materials.
Consistent and
integrated use of
academic sources.