1st Slide:

(See pic) eto lang nakalagay doon.

2nd Slide: THE MACRO ENVIRONMENT (All caps, eto lang nakalagay).
The Factors in the Macro Environment
The acronym 'PEST' is often used to describe the key factors that make up the macro
environment.
Political
-the government of any country has the ability to affect organizations and consumers.
Economical
-Within the economy, factors such as unemployment rates, interest rates, taxation and
exchange rates can all affect your business and consumers.
Social/cultural
-socially, factors such as age, sex, income and occupation affect what customers
demand. Culturally, factors such as religion, language, values and beliefs can also
affect what customers demand and require.
Technological
-the arrival of the internet and related information communication technologies (ICT)
has changed the way we run our lives in relatively recent years.
The Micro Environment
- Suppliers
- Distributors
- Competitors
- Customers
- Publics
- Employees

TOPIC: Do marketers really have control over the micro environment?

TOPIC: Monitoring the micro/macro environments (ung nakabilog lang)

ENVIRONMENTAL ANALYSIS
-External
-Internal
External Environment
• General (PESTLE)
• Industry (Porter's Five Forces)
Internal Environment (SWOT)