Communication

DEPARTMENT OF

Research
Center for Excellence in Communication
Commission on Higher Education

College of Mass Communication

University of the Philippines Diliman
 i
THE DEPARTMENT ALUMNI
Since its inception in 1975, the Department of
Communication Research of the University of the Equipped with a liberal Comm Res alumni have been
Philippines College of Mass Communication has arts education that excelling in the following

VISION, MISSION, AND

offered courses designed to develop scholarship, skills- combines the humanities fields:
proficiency, and professionalism among its students. and social sciences as well
as nurtures an analytical Business and Industry
The Department undertakes research and extension work that benefits
stakeholders within and beyond the academe. GOALS and critical mindset, our
graduates have found
success within and beyond
Corporate communication
Media and market research
Content production
 
By teaching and conducting communication research within the context VISION the communication and Advertising and public relations
of processes and effects, and grounding these with practical experience An inspiring and influential leader in communication scholarship: media industry. Accounts management
through fieldwork and internships, the Department of Communication unraveling, interrelating, and giving coherence to the symbolic and Creatives development
Research ensures that its graduates are equipped to contribute to the structural environment; pioneering critical and creative communication The Department’s
Academe
practice of social research in the academe, in the communication and solutions and innovations; and enabling meaningful citizenship in thousand-strong alumni Tertiary institutions
media industries, and in government and non-government sectors. Philippine society and the global community. are therefore among
  Special education schools
the best researchers
As a showcase of tertiary education in MISSION  in Communication and
the fields of communication and media Instruction. Ensure curricular relevance astride other departments of Non-government and other
its allied fields in the socio-civic organizations
in the country, the Department has the College of Mass Communication. Project core values of excellence in Philippines and abroad. Development work
been named as a Center of Excellence in instruction and research, engendering an interdisciplinary attitude.
Likewise, Comm Res Social mobilization programs
Communication by the Commission on graduates have proven Community development projects
Higher Education. Research. Develop and promote basic and applied communication studies.
Advise and supervise the thesis programs of communication research to be successful not only Public opinion research
undergraduate and graduate students in terms of direction, thrust, and in the specific fields of
The Faculty is at the cutting-edge of communication research in the communication and media,
incentive. Government
Philippines. Its members are experts in basic and applied quantitative
but also in the greater Public information
and qualitative research, as well as in the related areas of health
communication, social mobilization, strategic communication, Extension. Establish working linkages with other institutions, arena of government, civil Communication campaigns
advertising, and public relations/information, among others. The Faculty organizations, groups, and individuals in view of attendant and subsidiary society, and business and
also extends its services to assist developmental efforts by local and departmental concerns. industry.
international government and non-government organizations as well  
as business and industry groups. Through their research, publications, GOALS
and extension work, the Faculty thus contributes to the development of The Department seeks to be a dynamic, sufficiently funded, extensively
their discipline and to society in general. networked, and well-marketed Institute for Communication Studies (ICS)
offering academic degree programs as well as research and extension
services within the next decade.

PROGRAMS Communication Research (Comm

The Department’s degree
programs combine theories,
methods, practice, and ethics in
the teaching of communication
and media research. Though
the programs’ various lecture
and seminar courses, students
negotiate a diverse array of
Philippine and global theories,
appreciate the nuances of
research methodology, and
study as well as critique public,
corporate, and social marketing
programs.
Res) students…
BA Communication
Research
MA Communication PhD Communication CONFERENCES
• Learn the nitty-gritty of The program contributes to a The program provides advanced
quantitative and qualitative The Department holds two flagship
The program develops scholarship, comprehensive and innovative graduate training in theory, research, communication research conferences
research in communication advancement of Communication as an policy, planning, and management
skills, and proficiency among its which provide students and their
and media; academic discipline and professional which enables qualified students
students by teaching and conducting faculty mentors with a platform to
• Enjoy courses that combine field of study. It seeks to develop to carry out independent research
communication research and by present and discuss their research
classroom learning and critical inquiry and high-level research in Communication and related
grounding these with practical papers beyond the classroom.
hands-on, fieldwork by striking a balance between disciplines and to pursue careers in
experience through fieldwork
experience; and communication research theory and academic, government, and private The National
and internship. It ensures that its
• Get involved in various practice. It grounds the fostering communication media agencies Communication Research
graduates are equipped to contribute
extra-curricular activities that of awareness and responsibility in and communication-related Conference (NCRC)
to the practice of social research in
make for a holistic academic communication and its application in institutions. It offers profesionals
various sectors.
experience. other disciplines. in the communication discipline The Communication
and related fields a platform to Research International
attain distinction in the field of Conference (CRIC),
Communication.
THE FACULTY SALIK
Instructor Mariam Jayne M. Agonos SALIK is the Department’s Research Sanay pertains to the Department’s
Communication & culture, Folk media, Folklore, Mediated development Hub through which it integrates its extension programs for enhancing
instruction, research, and extension competence in teaching
Associate Professor Julienne Thesa Y. Baldo-Cubelo, PhD activities. Salik is the root word communication and media research.
Feminist/women/gender studies, Family communication, Communication of Saliksik and Mananaliksik, the Within Sanay, the Department
& development Filipino words for research and is offering training programs
  researchers, respectively. Salik for teachers and developing
Assistant Professor Jon Benedik A. Bunquin, MA comprises: teaching materials on Philippine
Strategic communication, Message design, Political communication communication and media.
  Suri, the nerve center of the
Associate Professor Jonalou S.J. Labor, PhD Department’s research activities, is Hanay is the Department’s
Discourse analysis, Dyadic communication, Social media & the self, currently made up of two thematic digital repository initiative
Communication training & education research laboratories: which consolidates studies and
  • Salaysay surfaces and datasets on Filipino and Philippine
Assistant Professor Ma. Aurora Lolita D. Liwag-Lomibao, MA
determines Filipino communication and media.
Gender & communication, Migrant work, Media studies, Communication,
media & society
communicative experience
  • Subaybay examines
Professor Fernando dlC. Paragas, PhD Philippines media content and
Communication technology, Communication policy, Cross-border reception
communication, Strategic communication

PACMRI
 
Professor Elena E. Pernia, PhD
Science communication, Health communication
Communication planning, Monitoring & evaluation
 
Associate Professor Maria Rosel S. San Pascual, PhD The Department is the Secretariat of the Philippine Association for
New media studies, Transnational migration & family communication, Communication and Media Research, Inc. (PACMRI), an organization of, for,
Political communication and by scholars who seek to advance knowledge about communication and
media phenomena that involve Filipinos and the Philippines.
Assistant Professor Randy Jay C. Solis, PhD
Child rights, Participatory action research, Strategic communication, First discussed at the National Communication Research Conference (NCRC)
Communication training, ICT
in Baguio City in 2017, PACMRI was launched at the NCRC 2018 at UP
 
Diliman.
Professor Violeda A. Umali, PhD
Population studies, Reproductive health, Policy analysis, Leisure studies,
Research design Department of Communication Research
2F, Annex Building, Plaridel Hall
UP College of Mass Communication
University of the Philippines
Ylanan Road Street, UP Diliman Campus
1101 Quezon City, Philippines

Tel: 9818500 loc 2665

Email: communicationresearch.upd@up.edu.ph