A PRODUCT & EXPERIENCE DESIGN FIRM

We are a small team of talents who joined forces, bringing our

clients products the best of married liberal arts and technology;
the vision came out from our strong belief that a product’s first
impression defines its brand’s value.

While each one of us is highly innovative in his own field, we all

have committed to rely on unity, collectiveness, and insightful
thinking to stay relevant and convey audible messages.

Novium was born to be a digital communications medium.

 D, FOR DESIGN
Our product is how we make yours
Working with people who are driven by a design culture is
important. It means that brands can benefit from expert-level
support from a team that perceives the digital world as the
main medium suppor ting both physical and emotional
experiences in today's world.
Our multidisciplinar y team consists product-oriented
professionals who understand requirements and set criteria;
their design process starts with careful research and scaffolding
to help them realize their desired positioning themes.
The result of research yield even more questions that only can
be answered with hands-on experience, hence the need for
realizing a Minimum Viable Product (MVP for short), which is
our way of putting in your hand an economically crafted sample
that can be put to the test. A bit too much? Don’t worry. We
enjoy making it and you’ll enjoy exploiting it.
Our own revolution
Independence is not just a public statement. It is the guarantee
that we will keep on giving brands the best exposure without
being distracted by mentalities that label audience as “Naïve”.
Independence also is the choice of having the  best people
around, and being able to associate ourselves with  the most
relevant media partners, on a per-brand and per-project basis.
Little is more
Working with a small team is not actually bad, It means you get
focus, efficiency, and responsiveness. The way we maintain
versatility is through adopting two objectives. A - an open-
minded approach to making customers feel they are carefully
heard. B - Handpicking our customers; yearly we only choose 6
of the brands that we love, brands that we can be proud of
and get excited about coming to work everyday for.
ROI x 3
ROI means three different things in our dictionary:
- Return on Investment,
- Return on Image,
- Return on Interactivity.
All our projects are checked against these three principles so
that you have three different reasons to love working with us.
 WE ♡ THE #COMMUNITY

• Leaders and advocates of open-source software movement

• We are official Google Apps Partners and Cloud Resellers
• We lead the official @IonicFramework community in MENA, powering over 2k apps on the store.
• We frequently deliver talks about Product Design, UX Design, and Lean principles.
• Our team members and cofounders regularly attend Apple WWDC and give talks in JSCONF.
• We organize workshops / one-on-one sessions, and provide product design consultancy to startups
• We organize Hackathons, evening talks, and crowd-funding sessions
• UAE VCs such as Emirati Entrepreneur Launchpad listen to us and value our opinion
 CORE EXPERTISE
Product and Service Design
•Ideation, research and validation
•Interaction design and ergonomics
•Visualization, prototyping and realization of an MVP (Minimum Viable Product)
•A/B testing
Dev and Production
•Scalable and mission critical cloud platforms (Streaming, eCommerce, Publication)
•Mobile apps, cross-platforms and native; Apple iOS and Android
•Conception, design and development of websites and cloud services
•Socially-integrated apps (Integrated with Facebook and twitter)
Marketing & Loyalty Platforms
•Branded mini-games suitable for promotions and audience engagement
•Leaderboard, turn-based, and multiplayer games requiring servers and social integration
•Interactive window displays and digital signage boards
•Next-generation memberships and loyalty systems based on Apple Wallet (previously PassKit).
Hosting / Administration
•Scalable hosting and outsourcing of service centers
•Cloud administration, dev-ops, scale-up/scale-down, maintenance and 24/7 support plans
 BRAND EXPERTISE
Content and Social Media (Facebook, Twitter, Instagram, and Pinterest)
•Online interactive videos (including creative concept and production)
•Social and web content planning and creation
•Social manning and tactical engagement
•Brand ambassador team-building, rewarding, delegation, and management
Digital Marketing
•Online Ad booking
•Analytics and Big Data
•On-site activation, both static and with promoters
•Search Engine Optimization
Brand Consultancy
•Digital branding
•Training and coaching of digital media for marketing personnel
•Marketing analysis
•Site competitive analysis
 SOME OF OUR WORK
Apple Ireland
•UX prototyping of Apple’s Airport Utility app.
 SOME OF OUR WORK
Reuters TV News App
User Experience and Visual Design, digital pressroom implementation
 SOME OF OUR WORK
Harley-Davidson® MENA / H.O.G.®
Full-scale membership and loyalty platform based on Apple Wallet
 SOME OF OUR WORK
Evernew - A digital magazine distribution platform
Incubation, Product design, strategy, marketing, and development
 SOME OF OUR WORK
HedgePOS - Loyalty-driven point of sales app
Another Novium product offered to F&B startups
 SOME OF OUR WORK
Azadea Group (FMCG)
•Design, development, and activation of branded iPad games in shopping
malls (Promod, Zara, Pull & Bear, Stradivarius) engaging with audience
•Social media activation
Customer engagement for
Azadea's games and exclusively-
designed experiences.



(UAE, Beirut, Istanbul, Jordan, Kuwait)
 SOME OF OUR WORK
LE MALL (ACRES)
•iPad games on site, spin-to-win roulette raffle draw game
•First 3D Facebook Game using WebGL technology in the
middle east (Easter 2012).
 SOME OF OUR WORK
TheSpot Malls (BA UNITED HOLDING)
•Mall community web app
•Christmas Card Matching Game using iPad and Apple TV
 SOME OF OUR WORK
Grand Cinemas (Selim Ramia & Co.)
•Online Facebook game campaigns
•Social community management
•Facebook Ad campaigns
 SOME OF OUR WORK

Burger King (King Food SAL)

•Facebook Ad campaigns
GISCARDO
•Interactive storytelling concept
•Online marketing strategy
 GIVE US A CALL
We’re here to help you capture your audience attention

Agency mailbox
info@novium.io

Digital Strategy / Consultation


Nicholas: +961 3 524 091

Product Design and Dev Unit

Phone: +971 50 457 6967

Creative City - UAE