Submission Deadline Marks and Feedback

Before 10am on: 20 working days after deadline (L4, 5 and 7)

15 working days after deadline (L6)
09/12/2022 10 working days after deadline (block delivery)

06/01/2023

Unit title & code Intercultural Competence in Business MAR013-1

Assignment number and title
Assignment type
Weighting of assignment
Size or length of assessment
Assignment 2: Cultural Autobiography
Report
60%
The word-limit for the assignment is 2,000 words (+/- 10%). This does not include the title page,
executive summary, table of contents, reference list and appendices.

Unit learning outcomes 1 Demonstrate the following knowledge and understanding

 Identify and define the different value and belief systems present across cultures through
cultural profiling and self-construal.
2 Demonstrate the following skills and abilities
 Demonstrate your understanding of different cultural frameworks and strategies used in
intercultural communication by applying theories to practice in variety of intercultural
business interactions.

What am I required to do in this assignment?

To demonstrate your knowledge of relevant theories and your awareness of self-construction, create two intercultural biographies (taken
from your interviews). Compare and contrast the information taken from the biographies and analyse the results using appropriate
intercultural frameworks.
a) Using the ‘Cultural Autobiography’ questionnaire create your own cultural autobiography identifying the major influences on your
own life
b) Using the ‘Cultural Autobiography’ questionnaire create a cultural autobiography of someone you deem to have a different cultural
background to yourself and create their cultural autobiography
c) Compare and contrast the two profiles using the different cultural frameworks to explain both cultural differences as well as
similarities
What do I need to do to pass? (Threshold Expectations from UIF)

In order to pass Assessment 2 you will need to:

 Demonstrate your awareness of self by completing a cultural autobiography questionnaire
 Demonstrate your awareness of different cultures interviewing a colleague with a different background using the cultural
autobiography questionnaire
 Compare and contrast the two biographies and identify both similarities and differences
 Use your cultural frameworks to evaluate those similarities and differences

How do I produce high quality work that merits a good grade?

We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the
Assignment Brief and bring it to the session with you.

How does this assignment relate to what we are doing in scheduled sessions?

This assessment provides a grounding in the intercultural frameworks relevant to international business environment. Mainly it will involve
frameworks related to communication, homogeneity versus diversity, tradition and change, dimensions of culture and so on. The
frameworks are discussed in scheduled classes.

How will my assignment be marked?

Your assignment will be marked according to the threshold expectations and the criteria on the following page.

You can use them to evaluate your own work and consider your grade before you submit.

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 Pass – 40-49% Pass – 50-59% Commendation – 60-69% Distinction– 70%+
Piecemeal knowledge of Fairly broad knowledge of Broad knowledge of relevant Broad and critically
relevant theories and relevant theories and theories and concepts.  evaluative knowledge of
concepts. Some concepts. Mostly accurate Thoughtful  and accurate relevant theories and
noticeable understanding. understanding concepts. In-depth and
1 misunderstandings Quite clear focus, but Clear and appropriate focus. accurate understanding
Knowledge and/or inaccuracies. sometimes strays from the Thoughtful discussion that Very clear and appropriate
(35%) Rather confused focus topic. Logical and shows independent thinking. focus. Very insightful
that quite often strays coherent discussion of discussion and original,
from the topic. Limited concepts and issues, but inspirational thinking.
discussion of concepts limited originality.
and issues.
Limited analysis. Lacks Satisfactory analysis of Good analysis of related Comprehensive analysis of
enough evidence based some appropriate concepts and ideas. a range of related concepts
argument. Limited concepts. Some evidence Appropriate evidence based and ideas. Evidence based
reference to theory based argument argument demonstrating argument demonstrating an
and/or practice or used demonstrated which good understanding of excellent understanding of
2 inappropriately. draws on theory and/or theory and/or practice. theory and/or practice.
Analysis Statements of ‘fact’ and practice. Statements of Statements of ‘fact’ and Statements of ‘fact’ and
(35%) personal belief ‘fact’ and personal belief personal belief reinforced by personal belief supported
insufficiently reinforced reinforced by citations citations from an appropriate by citations from an
by citations from from an appropriate, but and broad range of third- extensive range of
appropriate third-party limited, range of third- party sources, research and appropriate up to date third
sources, research and party sources, research relevant literature. party sources, research and
relevant literature. and relevant literature. relevant literature.
Though the discussion Though the discussion The overall presentation of The discussion presented is
presented is reasonably presented is generally the discussion is articulate, produced in strict
systematic, there are systematic, there are lucid, structurally sensible conformity with the
improvements that the improvements that the and mature in expression. guidelines contained in the
student should have student should have The references are organised assignment brief. The text is
implemented, for implemented, for conscientiously and wide-ranging, the style
3 example, over-long and example, over-long and comprehensively. mature, the approach
Presentation discursive discursive paragraphs or measured, the presentation
(10%) sections/paragraphs or too short and fragmented reader-friendly.
too short and fragmented paragraphs which render
sections/paragraphs some pages un-reader-
which render some pages friendly.
un-reader-friendly. There
is scope for the work to
be better organised.
4 Reasonable and Precise and persuasive Advanced and persuasive Very advanced and
Persuasion academically sound arguments based on a firm arguments based on a firm persuasive arguments
(20%) language and formatting. foundation from the foundation from the based on a firm foundation
question through to the question through to the from the question through
conclusions constructed. conclusions constructed. to the conclusions
constructed.

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