IBS GROUP PROJECT

ANALYZE THE INTERNATIONAL BUSINESS STRATEGY OF A

MULTINATIONAL CORPORATION

Submission due date: 29/09/2022

Assessment Overview:
Aim: Reflecting upon the concepts and theories learnt from the unit, this assessment require you
to analyze the international business strategy of a selected MNC. The report should demonstrate
a systematic strategic analysis of the firm, appropriately incorporating concepts from the
readings and lecture materials, and propose specific, actionable recommendations.
Refecting upon the concepts and theories learnt from the subject, you are required to analyze the
company you have chosen and make use of real and relevant data (e.g., company annual reports,
financial reports, country and industry level data) to address the following themes and questions:
1. Brief description of the firm, its operation, products/services, markets, customers
2. Chapter 1 (Global strategic management): Phases of global strategy, drivers for a global
strategic perspective
3. Chapter 2,3 (External environment): Diamond model, EFE matrix, CPM
4. Chapter 4 (Internal Environment): Identify the resources and core competencies of the
firm. VRIO, IFE
5. Chapter 5,6 (Internationalization process): Entry mode analysis – motives to
internationalize, expansion process, advantage and disadvantages of entry modes
6. Chapter 7,8 (Subsidiary and corporate level strategy): Analyze the firm’s corporate
(diversification, outsourcing) and subsidiary (differentiation, cost leadership, focus) level
strategy
7. Strategy formulation: SWOT matrix, SPACE, BCG, IE, Grand strategy matrix, QSPM
8. Provide a set of recommendations considering the above points and analysis
You can structure your analysis in an effective way that covers all the questions and themes
described above. A sample structure is provided below however please feel free to introduce
your own structure that suits your analysis.
 Team charter
 Abtract/summary
 Introduction
 Description of the firm and its operatios
 Xxx
 Xxx
 Xx
 Xx
 Xx
 Recommendations
 Conclusions
 References
 Appendix
 MARKING RUBRICS
Performance Don’t meet Below Marginally Meets Exceeds
level expectations expectations adequate expectations expectations
Evaluation < 40% 40%-54% 55%-69% 70%-84% 85% - 100%
mark
REPORT
Introduction Fails to Satisfies the Demonstrates A very high Outstanding
(5%) satisfy the minimum a standard of or
minimum requirements good work exceptional
requirements understandin which work in
g demonstrates terms of
and originality understanding
presentation, and ,
and a degree insight interpretation,
of and
originality presentation
and
insight
Coverage of Poor Acceptable Good Very good Excellent
8 themes and knowledge knowledge knowledge of evidence of demonstration
requirements of principles of an of
(10%) and principles principles awareness & insight,
concepts and and understandin awareness and
concepts at concepts g
least of deeper and understanding
adequate to of
communicate more subtle deeper and
aspects of the more
intelligently subtle aspects
in topic of
the topic and the topic.
to Ability to
serve as a consider topic
basis in
for further the broader
study context
of the
discipline
Reflection of Poor or no Acceptable Good Very Good Excellent
concepts and reflection of reflection of reflection reflection of reflection
theories concepts and concepts and of concepts concepts and of concepts
learnt from and theories. and
the subject theories. theories. theories. Relating theories.
and their Relating Relating Relating theories and Relating
application theories and theories and theories and concepts theories and
(20%) concepts concepts concepts when concepts
 when when when addressing when
addressing addressing addressing questions and addressing
questions questions questions and questions and
and and themes- very themes -
themes poor. themes - themes good. good. excellent.
acceptable.
Demonstrates Demonstrates
Demonstrate Demonstrate Demonstrates originality
s s originality and
originality originality originality and independent
and and and independent thought-
independent independent independent thought-very excellent
thought-poor thought- thought-good good
acceptable
Company Very little Some Evidence of Clear Highly
analysis and evidence evidence analytical and evidence of developed
evaluation of analytical of analytical analytical and analytical and
skills (10%) and and evaluative evaluative
evaluative evaluative skills evaluative skills
skills skills skills
Overall Poor quality Acceptable Good work Very good Outstanding
quality of the work work work
report
(presentatio,
language,
style ect)
(5%)
PRESENTATION
Logical Poor Acceptable Good Very good Outstanding
structure,
consistency
in title and
content (5%)
Reliable Poor Acceptable Good Very good Outstanding
reference,
demonstratio
n of selective
knowledge,
the focus of
the topic, the
connection of
knowledge
and reality
(10%)
Consistent Poor Acceptable Good Very good Outstanding
and appealing
font, color,
size, effects
(5%)
Clear and Poor Acceptable Good Very good Outstanding
coherentl
presentation,
attracting
listeners
(10%)
Answer Poor Acceptable Good Very good Outstanding
questions
from listeners
(5%)
Allocate time Poor Acceptable Good Very good Outstanding
reasonably,
not exceeding
the specified
time (5%)
Give Poor Acceptable Good Very good Outstanding
defended
questions and
comments
(10%)
 APPENDIX

International Business Faculty

Banking Academy, Vietnam
Team charter template, IBS

Overview

This document sets out the way your team will work together to complete your group Assignment.
Consider the charter as a living, breathing document that should be reviewed and updated as your views
and working arrangements evolve.

Your team is expected to meet regularly to discuss the progress of the team against goals and task
completion.

Assessment 2: Group Report

Team details:

Team name (Tutorial Date, time and group number)

Team members

Please list the full name (first name and surname) of each team member

Team goals (Please list your team goals along with suggested measures of success)

Team goals Measure of success

Example 1: Distinction standard project Example 1: Achieving a score of 85% + for Assessment
Task
Example 2: Completion of all assessment tasks on Example 2: Clearly articulated milestones with roles and
time responsibilities and regular team meetings
Team SWOT

Consider your own strengths, weaknesses and ideal or preferred roles in a team, and share these with
your team members. Record them below.

Ideal / preferred role /

Team member Strengths Weaknesses
contribution

Task allocation & Completion 

Please detail various group and Individual tasks below and attribute responsibility to specific team
members as appropriate. You should also list the scheduled and actual completion dates.

Team Member/s Scheduled date of

Team Assesment Task Actual Date of Completion
responsible completion

Agreed team behaviours

The team agrees to abide by the following guidelines for team conduct:
 Behaviour Consequence of breach

Example: How will you deal with non-attendance to Example: Any absence from class should be
class? Or unequal contribution to the assessment task? communicated via group message

Meetings

The team will meet to discuss the progress of the project at the following times (e.g. face-to face, after
tutorial):

Meeting Day / time / location

Face-to-face?

Online?

Team member sign off

Sign off is required after the initial completion of the team charter.

Date Sign off

Team member
Phases of global strategy

Single country strategy      

Export strategy      

International strategy      

Global strategy      
Drivers for a global strategic perspective

Macro level Globalization    

ICT    

Industry level Market drivers    

Cost drivers    

Government drivers    

Competitive drivers    

Firm level Global orientation    

Global experience    

VRIO ANALYSIS
Resources or capabilities V R I O Competitive Performanc
Position e
implication
Drivers for a global strategic perspective

Macro level Globalization    

ICT    

Industry level Market drivers    

Cost drivers    

Government drivers    

Competitive drivers    

Firm level Global orientation    

Global experience    

VRIO ANALYSIS
Resources or capabilities V R I O Competitive Performanc
Position e
implication
Motives to internationalize
Organizational Decision-maker
factors characteristics

Firm-specific
factors

Environmental Unsolicited
factor proposals

Bandwagon
effect

Export
Licensing

Joint venture

Wholly-
Owned

Strategic
Alliance