INB20012 Asian Regionalism and Global Business

Assessment 3 (40%): Reflective Journal ‘‘An Australian Company in

Asia: Challenges and Opportunities”.
Nature of the assessment: Individual

Length: 3200 - 3500 (10% +/- excluding the reference list)

Submission due date: Please check Canvas Assignment 3 tab for exact deadline. The Assignment
must be submitted via Turnitin on Canvas

Assessment Overview:

Aim: Reflecting upon the concepts and theories learnt from the unit, this assessment requires you to
analyse the international business processes of an Australian firm that has invested in the Asian
region.

Task: Identify one Australian company invested in any one of the countries relevant to this Unit (e.g.
China, Malaysia, Indonesia, Singapore, Philippines, Bangladesh, India, Taiwan, Cambodia, Fiji,
PNG, Vietnam, etc.). If the company operates in more than one country, you may choose to focus
on one country from the above list of countries. The report should demonstrate a systematic
strategic analysis of the company, appropriately incorporating concepts from the readings and lecture
materials, and propose specific, actionable recommendations.
Reflecting upon the concepts and theories learnt from the subject, you are required to analyse the
company you have chosen and make use of real and relevant data (e.g., company annual reports,
financial reports, country and industry level investment data for years 2011- 2020) to address the
following themes and questions:

1. Brief description of the firm, its operations in the chosen country, products/services, markets,
customers etc.
2. How does the country of choice position itself in the Asian region? (Hint: You may explain this in
the context of Asian regionalism and global business trends) (Your reflection may include contents
from lecture 1, 2, 3)
3. Provide a reflection of the culture of country and the region affecting the business operations of the
firm (Hint: reflect upon lecture 2 & 4).

4. What were the motivations for and initial investment arrangements of the company (joint
venture/ partnership) in engaging with Asia? Describe the choice of business segments and
competitive approach. Reflect upon relevant lecture contents.
5. What sources of market intelligence were and/or are available? How do the country’s technological
capabilities including information technology influence the business operations? ( Hint: reflect upon
lecture 8 and other relevant lectures)
6. What are the Do’s and Don’ts in conducting business in that country? Include application
forms from various agencies (e.g. Business registration form, investment clearance form,
customs clearance form, regulatory requirements from various agencies, FDI/ foreign
investment regulation/ clearance requirements) in the appendix section of your assignment.
7. What are the key competencies of the company that made the expansion into the specific
country(of your choice) successful? (Reflect upon relevant lecture content)
8. What challenges has the company faced over the years in sustaining its business in the
specific country (of your choice)?
Provide a set of recommendations considering your answers to the foregoing points and analysis.
Guidelines:
 Your report should incorporate at least Eight (8) academic research articles apart from
other sources (published after year 2011). These can be sourced from the following:
o Academic Journal articles
o Relevant textbooks
o Periodicals
o Newspapers
o Relevant online sources
 Remember to acknowledge your sources using the Harvard-Swin referencing system.
 Refer to marking rubrics for further guidance.
 You need to reflect and draw upon the concepts and theories you have learnt from this unit.
 You can structure your reflective journal in an effective way that covers all the questions and themes
described above. E.g. A sample structure for the reflective journal (this is just an indicative format.
Please feel free to introduce your own structure that suits your reflective journal)
• Abstract
• Introduction
• Description of the firm and its operations
• Xxx
• Xxx
• Xx
• Xx
• Xx
• Xx
• Xx
• Recommendations
• Conclusions
• References
• Appendix

Page 2 of 5
 INB20012 Assignment 3: Reflective Journal - ‘‘An Australian Company in Asia: Challenges and
Opportunities” -Marking Rubrics
High Distinction Distinction Credit Pass Fail
(80%+) (70 - 79%) (60 - 69%) (50 - 59%) (Less than 50%)
Outstanding or A very high Demonstrates a
Introduction (10%) exceptional work in standard of work good Satisfies the Fails to satisfy the
terms of which understanding minimum minimum
understanding, demonstrates and requirements requirements
interpretation, and originality and presentation,
presentation insight and adegree of
originality and
insight
Excellent Acceptable
demonstration of Very good knowledge of Poor knowledge
Coverage of 8 themes insight, evidence of an principles and of principles and
and questions (20%) awareness and awareness & Good concepts at least concepts
understanding of understanding knowledge of adequate to
deeper and more of deeper and principles and communicate
subtle aspects of more subtle concepts intelligently in
the topic. Ability to aspects of the the topic and to
consider topic in topic serve as a basis
the broader context for further
of the discipline study
Excellent reflection Very Good Good reflection Acceptable
of concepts and reflection of of concepts and reflection of Poor or no
Reflection of theories. Relating concepts and theories. concepts and reflection of
concepts and theories and theories. Relating theories. concepts and
theories learnt from concepts when Relating theories and Relating theories. Relating
the subject and their addressing theories and concepts when theories and theories and
application (30%) questions and concepts when addressing concepts when concepts when
themes -excellent. addressing questions and addressing addressing
questions and themes good. questions and questions and
Demonstrates themes- very themes - themes poor.
originality and good. Demonstrates acceptable.
independent originality and Demonstrates
thought-excellent Demonstrates independent Demonstrates originality and
originality and thought-good originality and independent
independent independent thought-poor
thought-very good thought-
acceptable
Company Clear evidence of Evidence of Some evidence Very little evidence
Highly developed
Analysis and analytical and analytical and of analytical and of analytical and
analytical and
evaluative skills evaluative skills evaluative skills evaluative skills evaluative skills
evaluative skills
(20%)

Overall quality Outstanding work Very good Good work Acceptable Poor quality
of the reflective work work
journal
(presentation,
language, style
etc) (10%)
Reading (05%) Strong evidence of
independent Very good Good Acceptable Very little or no
reading beyond evidence of evidence of evidence of evidence of
core texts and reading reading reading reading beyond
materials beyond core beyond core beyond core core texts and
texts and texts and texts and materials
materials materials materials

3
Attachments (05%) Wide range (8-10) Very good Good (3-4) Minimum (2-3) Inadequate evidence
(eg. Business of relevant number (5-7) of number of number of forms of research and no
registration form, attachments or forms from a forms from a from a few form/ documents
investment clearance documents from number of few agencies/ agencies/ sources included in
form, customs various agencies in agencies/ sources sources has has been appendix. And forms
clearance form, the country of has been been included. included. are not relevant and
regulatory investment. All included. Majority relevant to the
requirements from forms are relevant forms are relevant country or the type
various agencies, to the country and of business
FDI/foreign type of business
investment and industry
regulation/ clearance
requirements)