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BSB61315 Advanced Diploma of Marketing and Communication

Marketing Opportunities 2
Assessment 2
Lidija Radevska Lecturer

Assessment 2 Guide Template – Case Study/Practical

You are required to use

 the CASE Study
 APC Workbook/Power Points
 websites provided
 and any additional resources to answer these questions.

Students are encouraged to present this Assessment in the best possible way
so that you may use this to market their capabilities and as an example of work
to future employers, and to assist higher education.

You should reference where you obtained information in every question and
detailed referencing underneath. You should try and use your own words to
summarise or use quotes to produce the lowest score and below 30%
Plagiarism score.

*Please use the APC Referencing and Style Guide to reference etc and only
include your answers and not the questions.

You can use previous work from Assessment 1 that you have done to answer
these questions. You can also add things not included for additional marks. For
example for COVID19 may be something you wish to also include. Like in
Assessment 1 you can present your information to market your ability and use
this as a work example for future Marketing Jobs or further study.

The important thing is to answer questions in detail, rate the risk factors in
Small, Medium, High impact or some other rating, provide detail as to why
you have rated something. E.g. your information maybe you have found 30%
of USA have reduced violent Political demonstrations and people are starting
to buy from shops and not online any more. Quote reference.
Heading 1
Heading 2

1. Risk Factors for the country you have chosen. For each of the headings in red you
are required to assess Risk according to the company in Small, Medium, High risk
and provide reasonings for this assessment:
a. Political factors risk ratings> Political stability of the government, trade restrictions
b. Financial stability risk ratings> The global financial crisis (GFC), exchange rate, Tariffs
c. Corruption risk ratings> https://www.austrade.gov.au/Australian/Export/Export-
markets/Countries/China/Doing-business/Business-risks
d. Legal & regulatory requirements risk ratings > common law or Marxist-Social law:
Like Quarantine law, selling and consumption relevant laws
e. Trade barriers risk ratings> Name and details of free trade agreement
f. Risks ratings associated with international business cycles> Recession or depression

Answer the above by using your PESTLE analysis from Assessment 1 and reformat it to
reflect H,M,L risk:

and
Then underneath provide reasons for the ratings and any additional details.

2. Marketing Opportunities
A: From internet
https://www.austrade.gov.au/australian/export/export-markets/countries-and-
economies/china/industries/wine

I. Market trends in the wine industry> From internet

II. Target segmentation> From internet
III. Consumer preferences or purchasing patterns> From internet
You should use diagrams or graphs to provide information and ten details below your
findings and any examples/additional information.

B: Any 2 modes of entry (From session 5 PPT and from internet) and detail what this means
and how the company is likely to organize this
i. Exporting
ii. Licensing
iii. Franchising
iv. Joint venture
v. Strategic alliance

3. Viability of Southern Peninsula’s Marketing Opportunities

a.i How Fit with Southern Peninsula> justify opportunities base on organization’s
product, capabilities, free trade agreement advantages and risks factors or SWOT

 Some risk factors in SWOT could be Competition. The potential actions of a

competitor are the most common type of threat in a business context. ...
 Talent. Loss of talent or an inability to recruit talent. ...
 Market Entry. ...
 Prices. ...
 Costs. ...
 Approvals. ...
 Supply. ...
 Weather.
Using your SWOT Analysis in Assessment 1 write down how you would build on
Strengths and Opportunities and Overcome Weaknesses and threats to reduce
risks. Then rate risks (S,M,L) and justify ratings

a.ii Impact of Southern Peninsula’s on current business and customer base> justify
opportunities base on answers of
Q2.a market and consumer preference

b: Costs> Guide from Book but relevant to case study. Provide a list of costs for the company
when expanding to another Country.

Some may include salary, Export costs etc. You can research to get an approximate list and
costs for wine exporting.

Benefits> Guide from Book but relevant to case study

Risks> From Q1 answers
Potential competitors > Guide from Book but relevant to case study)
ROI> Calculate ROI. See how to do this from the Workbook/PowerPoints and relevant to
case study

4. Recommendations
Based on evidence above
a. Viability and contribution to business> By using RAMP model (Guide on Page 62
in APC workbook but relevant to case study) From Session 7 see below:
 Remember
 Plagiarism score below 30%
 Answer the questions as per this document and tools you used from Session 5
onwards
 Delete any information and just provide answers
 Referencing as per Summary Referencing Guide. Examples in Report template