Republic of the Philippines

University of Rizal System

Province of Rizal

College of Engineering

Morong, Rizal

PURPOSIVE COMMUNICATION
JOB APPLICATION LETTER
(Individual task)

2CE-B

Submitted by:

Eleuterio, Arvin Kier G.

Submitted to:

Mrs. Marissa Samonte

(Professor)
 Selling yourself to people is a very essential skills that we as a future professional should
be aiming for, it is important for us that we know how we sell ourselves and tell what
characteristics, strengths and skills are we capable of that is beneficial and valuable to the world.
In this day and age, the job markets are increasingly becoming more competitive in terms of
employment due to the abundance of skilled candidates on each particular job. perhaps due to the
fact that education is very prevalent when applying for a position in a company. Thus, in this
type of markets, we need the right combination of skills and experience so standout among other
candidates, and most importantly learning about strategies for distinguishing yourself from the
competition that can be a useful tool in helping you find the perfect job. In this paper, I intend to
explore and discuss about the topic of Job application letter and explain what are the
characteristics and qualities of an effective cover letter. I also want to outline the components
and format of this kind of letter.

When applying for a job, you must submit an application letter, usually referred to as a
cover letter. It is a crucial tool for convincing a hiring manager or recruiter to choose you over
other candidates. This letter serves as your professional introduction and includes a review of
your educational background, accomplishments, and other personal characteristics that make you
a strong candidate for the position you're seeking. No matter what position you're applying for,
adding a cover letter to your Resume might increase your chances of getting hired. Here are
some qualities of an application letter as well as why they are crucial for job applications:

To captivate employers

Making a solid initial impression on the employer is among the cover letter's key
purposes. You can distinguish out from the crowd of similarly qualified candidates with a strong
application that focuses on your finest position abilities. The cover letter performs an outstanding
job of selling your abilities and grabbing the hiring manager's attention, enhancing your chances
of landing the post. This is because it emphasizes your primary competencies.

To present yourself deeply

A cover letter gives you more room to elaborate on your personality traits than a resume,
which is space-limited. You can use it to show off your leadership abilities, drive, and other
positive personal qualities that will benefit the business. You can further emphasize in a cover
letter why the reader should choose you over other applicants for the position by writing it.

Your application's context may be enhanced by a cover letter. It gives you the chance to
go into more detail about your previous roles, accomplishments and difficulties, as well as the
reasons behind your search for new opportunities. These reveal to the reader the driving forces
behind your motivation and may help you advance to the next selection stage.
To offer your value

Show that you're qualified for the position. You can show the employer in a cover letter
how your accomplishments in the role and experience will translate into success if you are hired.
The reader can see that you have the skills and work experience necessary to perform well if
hired by using your accomplishments in previous positions.

Displaying your writing skills

A strong cover letter can demonstrate to the employer that you possess excellent writing
abilities. Employers value your ability to express yourself clearly and intelligibly in writing in
the majority of positions. It demonstrates that you possess strong communication abilities, which
are necessary for achieving success at work.

Showcasing competency

A compelling cover letter gives the employer insight into your motivations, personality,
and professional achievements. You can use it to show how your professional objectives and the
objectives you have for the business when you're employed. By emphasizing your greatest
successes and how you plan to use them to improve the position and the company, you can help
the reader understand how your skills, experience, and personality make you a unique candidate.

Having the knowledge of knowing the importance as well as the characteristics of an

application letter would indeed enlighten you up to the idea of what kind of applicant is what the
majority of the employers are looking for. Perhaps after this section, you now have a grasp on
visualizing the general idea of your cover letter would be like, what compelling persuasive
narrative should you display or present, and most importantly how can you captivate and make
your employers find you a valuable employee. Moreover, as we go about this topic, we will
discuss the specifics of application letter, that is knowing what makes an application letter
effective. So, in order to increase your chances of getting hired, here are some tips for writing a
winning application letter that will leave a lasting impression on hiring managers.

Review the position description

An effective cover letter should make it clear why the reader should hire you for a
particular position. Utilize this as a chance to demonstrate your familiarity with the organization
you are applying to. Include details from your experience in the application letter by using
specific examples. By doing this, you give the impression that you are choosing carefully rather
than applying to all available positions.

Provide contact information

 If you are submitting a hard copy cover letter, it is crucial to include your name, email
address, and phone number to make it simpler for the employer to contact you. You can still put
your professional online profile under your signature

Make it interesting
A strong opening sentence will persuade the reader to keep reading your cover letter.
Focus on your selling points and the qualities that make you the best candidate for the job to grab
their attention right away. Include accomplishments from prior positions to establish a
connection between your skills and the needs of the organization.

Qualifications
After the introduction, concentrate on your background and credentials. This enables you
to grab the employer's attention by outlining how you can help their team right away. More
information should be provided regarding the information on your resume, with an emphasis on
how your experiences relate specifically to the position. Include anecdotes about current
endeavors or circumstances that shed light on your approach to problem-solving and effective
work performance. Draw attention to the effects of your actions by outlining how you helped
previous projects succeed.

Mission and Vision

The following sentence should show that you are aware of the company's mission and
have done your homework on the position. Consider how your objectives complement theirs, and
make connections to the aspects of the corporate culture you find appealing. Describe how the
work you do can help the needs of your potential employer as well as your future. You can
demonstrate in this section of your cover letter that you have the skills necessary for the position,
but that you can also work well as part of a team and bring a positive attitude to the office

Action Summary
Your interest should be summed up in the final sentence, and the application's next steps
should be suggested. As you express interest in speaking with the hiring manager further about
the position or setting up an interview, thank them for their consideration of your application.
Focus on the skills and talent you hope to contribute to the company's team in your cover letter
so that it reflects how you can help them.

Present it professionally
A strong application letter conveys professionalism through its presentation. You should
use appropriate fonts and formatting, and your paper should be free of grammatical and spelling
problems. Print the letter on clear, crisp paper if you're delivering it in person or mailing it.
Online formatting samples for cover letters are available.

Having analyzed this concept of qualities of an effective application letter. We could now
create an actual application letter, considering this steps and key elements of an effective cover
letter. Below this are the following information about the parts that should be included in your
cover letter.
Contact information
Begin your cover letter with your contact information. It should be in block style, on the left
margin of your paper, towards the top.

 Name
 Current home address
 Telephone number

Date
Include a date as you would do with any business letter.

Contact Person's Name, Title, Employer, and Address

Including a specific name can get your letter and resume to the hiring manager more
quickly and can be an effective personal touch. If you are applying for an advertised position that
does not give a name to contact, call the company and ask for the department manager's name.
Salutation
Choose the appropriate way to address the contact person.
For example:

 Dear Mr. Johns (if a man's name is the contact)

 Dear Ms. Smith (if a woman's name is the contact)
 Dear Prospective Employer (if there is no contact name)

Opening Paragraph
In the opening paragraph tell how you learned about the position. You may, for example,
know of a job through:
 a classified advertisement
 an unsolicited mailing
 the Internet
 personal referrals

Middle Paragraph
The background information and essential (hard) skills that qualify you for the job are
summarized in this paragraph.

Second Middle Paragraph

This paragraph can be used to demonstrate your persuasive skills (soft skills)

Contact Information and Closing

Talk about your availability for the position, your contact information, and when you'll
get in touch with the hiring manager to set up a meeting to discuss your application at the
conclusion of the letter. If you don't know who to contact, you could just say in this section of
the letter that you're hoping for a response. You should express your gratitude for the reader's
time and consideration of your application.
Applying all this information, the format of an application letter should look like this:

Arvin Kier G. Eleuterio

Video Editor
Address November 16, 2022
 Rizal, Binangonan, 1940

Phone Arvin Kier G. Eleuterio

09953468895 Upwork Real State

E-mail
arvineleuterio27@gmail.com Graphic Designer/Video Editor

Dear Hiring Manager,

In my pursuit of new creative endeavors, I was excited to find the
Graphic Designer/ Video Editor opportunity with your posted
advertisement at Upwork. As a progressive professional with 2
years of video editing experience, I believe that I can bring
valuable contributions to your team.

Identifying innovative approaches and improved solutions to

business challenges both motivate and drive me. Currently, I am an
college student who has been working around arts and design
throughout my entire Highschool years. Formerly, I have been a
graphic designer of my school organization. handling and editing
for different projects, I was able to improve my organization skills,
creative skills as well as my time management skills. Similar to
your company, my goal is to remain on the cutting-edge of your
advancements.

Today I have been editing videos for 2 years, and in my

experiences, I have built my essential skills including my expertise
on Adobe Premiere pro software, and Adobe Aftereffects, which is
both of my main editing software that I am currently using.
For your own reference, I have attached my portfolio that
showcase my ability about video production. And I hope that my
expertise will make me a great addition to your team.

For a greater presentation of my background and qualifications,

please review my attached resume. I am eager to speak with you
and greatly appreciate your consideration.
Sincerely,
Arvin Kier G. Eleuterio

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