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Presenting your Ideas with IMPACT

 Claire Doole Follow Login Bergabung sekarang
Director at Claire Doole Commu… 45 6 2

Many of the people I coach in the art of powerful presenting are highly intelligent and articulate.
They are medical doctors, academics, bankers and lawyers.
But they are not journalists, like myself. They often don't have an innate sense of storytelling or they
know too much and struggle with getting the level of detail right.
 This is where structuring your thoughts for maximum impact comes into play. I recommend two
ways to structure your thoughts that will guarantee the audience is focused on the key messages,
and not on trying to decipher meaning in a disorganized presentation.
IMPACT  
All trainers love mnemonics - memory devices. Here is one to help you structure a presentation.
Introduction - get the audience's attention with a bang and make sure the benefits are clear.
Main messages - outline your purpose and your key messages - what do you want the audience to
take home so that you achieve your purpose? Do you want to inspire, sell, persuade or inform?
Points - what are your main points? How are you going to structure them? Chronologically, most
important to least important, geographically or thematically? Remember to support your points with
facts, data and stories.
Associate - make sure your supporting examples are relevant to your audience.
Conclude and recap - summarize and repeat your key messages.
Take-away - finish with a bang. This can be a call to action - what do you want your audience to do,
feel or say as a result of your presentation?
It follows the old adage - tell them what you are going to tell them, tell them and then tell them
what you have just said. Believe me repetition in spoken communication helps make your messages
stick.
MINTO PYRAMID  
All communication involves an element of persuasion. Barbara Minto developed the pyramid
principle in the 1960's. It is effective if you want to  persuade someone with an argument. It works
well when writing or presenting proposals or recommendations, making an elevator pitch or
responding to a busy executive's question.
You start with an introduction that takes your audience through the following steps:
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Situation - describe the situation so it is easy to understand. This can be something that the
audience already knows or you know that they will agree with.
Complication - introduce the issue or issues that make the situation problematic.
Question - ask the question that leads to the answer you want to give in your proposal or
recommendation. It can also be the answer to the question the executive wants answered such as
 "what should we do?"
Answer - this resolves the complication you identified.
The body of the presentation deals with the solutions you are proposing. As you know, people rarely
remember more than three points so divide your solutions into three, and for each ensure you have
supporting information to make your case.
At the end you can recap the solutions, your key messages and either end with call to action or
outline next steps.
As this is not a mnemonic, it will be easier to understand visually.

 Call to Action
As I said earlier, it is vital that you and your audience know what you want them to do as a result of
listening to your presentation.
So, as a coach/trainer, who walks the talk, if you would like to find out how to structure your
thoughts clearly and compellingly, please do get in touch.
In my next monthly blog, I shall be sharing tips on how to use stories to get your message across.
 
 

Diterbitkan oleh

Clair Claire Doole Ikuti

Director at Claire Doole Communica…
e
Doole
Do you struggle presenting your thoughts in a logical but compelling way? Here are two models which will help
you structure your ideas so that you hold your audience's attention right to the end of your
presentation#publicspeaking #presentation#writing.
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Pengguna LinkedIn
1 mgg
Pengguna
LinkedIn
great article
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MARIA ELDA CABRERA RIVEROL

2 bln
MARIA Sales Specialist Representative ConvaTec
ELDA
CABRERAAs the same way in a real life this is a great tool for for effective communication. How many
RIVEROL times does my husband tell me: I have such a hard time understanding you because you
go on and on... and beat about the bush. I think he tell me this almost every time when I try
to explain something really important. That happens almost every day LOL
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Ehab Ehab Mikhael 9 bln

Senior Financial Controller I Compliance Ambassador at ADM I MBA Candidate
Mikhael

Really great tips for the governing thought

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Zeljko Filipovic
4 thn
Zeljko Operations Digital Transformation Manager at International Committee of the Red Cross - ICRC
Filipovic
Thank you Claire. Those are great tips!
S k B l
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🔆 🔆 Marie-Hélène Tremblay 🔆 4 thn

✅Transformational Leader ✅ Opens up new opportunities ✅ B2B Biz Dev / Valued-based Sales /
Marie- Services & Solutions ✅ Facilitator-Inspirer-Trainer ✅ Alliance-Mindset approach ➡ intuitive
Hélène Multipotentials
TremblayExcellent! Thanks Claire Doole
🔆
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Deborah Berlinck
4 thn
Deborah Co-founder and editor at Headline
Berlinck
Excellent, Claire Doole. I tested all your tips and it made all the difference. It works!
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