Position: Digital Marketing Executive

Total Marks: 30 Time: 60 Minutes

Q-1: What types of content make up an effective digital marketing campaign?

 Relevant contents on digital platform regarding to my product or service. There are many
strategies we can adopt, like - Publishing a blog, advertise on a specific social media platform
like Facebook Ads, Instagram Ads and so on, offering free educational resource, SEO for search
engines, creating a giveaway or contest, A/B testing to determine what works best for audience,
organizing a webinar or a podcast and creating an email campaign.

Q-2: In what segments you can categorize digital marketing?

 Content Marketing
 SEO
 SEM
 SMM
 PPC
 Affiliate Marketing
 Email Marketing
 Instant Messaging Marketing
 Podcast
Q-3: How are bad links characterized?

Bad links are the low-quality links which effect the SEO of a website and leads to the negative
impact. The higher the DA, the higher quality of the backlink. On the latest update of Google
Core Algorithm Update - May 2020, this has been highlighted more.
Q-4: Name some areas where keyword optimization is done?
Mostly on On-Page SEO, like Page title, Meta Description, Subheading, Contents, images, URL
etc.

Q-5: Why do you do competitive analysis?

To analyze competitors’ strengths and weaknesses and the gap between fingers to utilize that
taking the first mover advantages. Learning from the advantages and avoiding the mistakes from
the competitors are the major reasons.

Q-6: What are the different ways to promote digital marketing?

 Content Marketing
 SEO
 SEM
 SMM
 PPC
 Affiliate Marketing
 Email Marketing
 Instant Messaging Marketing
 Podcast

Q-7: Name some channels to promote digital marketing?

 Content Marketing
 SEO
 SEM
 SMM
 PPC
 Affiliate Marketing
 Email Marketing
 Instant Messaging Marketing
 Podcast
Q-8: How can you increase traffic to a website in the most efficient manner?

 Via On-Page and Off-Page SEO

 Google Ads
 Social Sharing
 Optimization of the website for both Desktop and Mobile version
 Optimizing UX design and fasten the website load speed
 Social Media Posting
 Online Forum Posting
 Voice Search optimization
And so on.

Q-9: What are the top digital marketing tools you are aware of?
 Google Adwords
 Asref
 Yoast
 Facebook Business Manager
 Instagram Insights
 Google Analytics
 LinkedIn Sales Navigator
 MailChimp
 SEMrush
 Woorank
And many more.
Q-10: Which is essential: engagement numbers or the likes/followers? And why?

Engagement numbers is essential cause they are the audiences who are truly interested in, and
they are more likely to be either actual or potential customers. Anyone can like or be a follower
but truly interested person will involve in engagement.
Q-11: How are you going to drag the attention of more and more potential buyers for the
products /services offered by our business via Facebook or some other social media
forum? Discuss.
Content strategy is the most important thing of any kind of business in social media platform.
First, I will follow the 80/20 principle - 20% promotional campaigns and 80% content to either
educate or entertaining.
There are many ways for that; for example, like on Facebook, along with Image and video
contents, we can publish Story, Watch Party, Ask a question, Create a poll, Live, Shop, and so
on. Similar to Instagram with IG TV but there hashtags and GEO tagging are important as well.
But, besides all of these, we need to find out the engagement of our audiences, how they are
reacting and which contents are being liked the most, and then we need to focus on that more.
Connecting on Messenger and Comment box will help to communicate with them in a One-to-
One way.
Following these will truly help to drag the attention more and more of the potential buyers.

Q-12: How to create a PPC marketing plan to increase website traffic? Mention some
PPC tools that help you in work.

Using keyword tools to check the demand and organize the PPC keywords. Then research the
competitive landscape, write an ad copy and create a powerful and relevant CTA.
Tools: SpyFu, Google Trends etc.

Q-13: Can you explain the impact of Ad rank on cost per click?

Google charges Cost-per-click or CPC whenever someone clicks on the ad.

Q-14: What do you see as the difference between content marketing and content
strategy? Give some examples of each.

Content strategy will help to convert a lead into a customer, follower or subscriber.
Content marketing helps to attract them to be. For example , I run an email campaign as a
form of content marketing and my strategy was to sell my service to a customer who clicks
the CTA that brings him in to my website and he turn into a customer.
Q:15: How do you pick effective digital marketing KPIS and how do you track them?
First, I will design a funnel that indicates my expectations from each stage in which, what
performs well, and I will decide the campaign KPI via that using analytics or insights.

Q:16: What are some digital marketing tools you have experience with? What are some
of your favourite marketing tools and platforms?
 Google Adwords
 Asref
 Yoast
 Facebook Business Manager
 Instagram Insights
 Google Analytics
 LinkedIn Sales Navigator
 MailChimp
 SEMrush
 Woorank
And many more.

Q-17: Describe a digital marketing campaign you worked on from start to finish.
What approaches did you take, What challenges did you face, and how were you
successful?

I had an online business before about female fashion products. When I have started it, I
barely have ideas about which types of products are being popular to which types of
people. So, when I was boosting my ads, I have to run couple of ads to find which is
more efficient to which segment people. That was the major challenge. But once I came
to know which worked well, I had a good number of sales.

I used Facebook Business Manager. I choose the type of ads, the audience, location,
choose the description, fixed a budget for that uploaded photos and then started it. I
regularly monitor them while they were active