Introduce your analysis:

The text “It`s Sugar Free”, describes the image that the lollipop is free from sugar.
The brand Chupa Chups is a known brand under the company Perfetti Van Melle that makes
and distributes candies around the world.
I love the way how the advertising agency DDB Madrid created and composed the
advertisement.
I would say that the advertising agency DDB Madrid is effective when it comes to advertising
their client`s brand to their target markets.

Analyze the text:

The theme is “Sugar free”, this theme promotes that the brand produces candy that are not
made from sugar.
As you can see in the image, the ants are avoiding the lollipop, through that image we can say
that the text “It`s sugar free” is illustrated well because the ants are avoiding the lollipop, and
as we all know, ants are known insects that loves sweet foods. By looking at the image you will
feel persuaded that the candy truly is free from sugar.

Conclude:
By looking at everything that we saw in the advertisement, the illustration of ants avoiding the
lollipop, the text that says “It`s sugar free”, the nature of ants that gets attracted by foods that
are sweet and them avoiding the candy. We can conclude that the advertisement is promoting
the product as a product that is not made from sugar.