ADVERTISING AND SALES

PROMOTION
CASE STUDY : MOVES LIKE JAGGER
An Initiative By Team 1
INTRODUCTION

7Up is associated with food and beverage industry as it is a popular soft

drink.
The company started it's business from America then its product spread
in several countries like India, Austria, United Kingdom and more.
7Up is a soft drink with no caffeine content. This aerated drink is flavored
by lemon and lime and is popular because of its refreshing quality and
great taste. It is available in cans, glass bottles and pet bottles of several
sizes.
It mainly targeted consumer from the all-age group, and from lower and
middle class.
RECENT AD CAMPAIGN OF 7UP

A recent advertisement campaign launched by pepsico india for its

beverage drink 7up is the advertisement series called "Think Fresh".
This campaign features a cool fido dido toy. The company suggests
that this advertisement series is potrayed as to turn the life googlies
into opportunities and to encourage todays youth to not be frustrated
with daily and small problems. In simple words it tries to convey that
when life gives you lemons, make lemonade. The campaign, released
on 24 January, 2022, will be amplified across TV, digital, outdoor, and
social media with a 360-degree campaign.
 ADVERTISING AND SALES
PROMOTION
CASE STUDY : MOVES LIKE JAGGER

An Initiative By Team 1
"Life handed him a lemon,
As Life sometimes will do.
His friends looked on in
pity,
Assuming he was through.
They came upon him later,
Reclining in the shade
In calm contentment,
drinking
A glass of lemonade."

ABCD
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anybody can dance

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gussa hatao chill
machao

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i feel up

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when life gives you
lemons, make
lemonade

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abcd abcd
 2. C. Metaphor

This is not an example of an allusion, which is

defined is an an indirect reference.

It is not an anaphora, which is the repetition

of a word or expression at the beginning of
sentences or clauses.

This example features a comparison of two

LET'S CHECK unlike objects. In this example, "you" and

YOUR "sunshine" are compared to one another. It is a

metaphor and not a simile, because it is a

KNOWLEDGE! direct comparison and does not use the

words "like" or "as".
 3. A. Simile

A simile is an indirect comparison of two unlike

objects using the words "like" or "as". In this
sentence, the laughter of the witch is being
compared to nails on a chalkboard.

It is not an example of alliteration, which is the

repetition of consonant sounds.

LET'S CHECK It is not an oxymoron, because it doesn't

YOUR feature two contradictory terms side by side.

KNOWLEDGE! It is not an example of litotes, because it does

not express an understatement.
THINK FRESH abcd

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