This project is about the iPhone 14, from Apple.

In this project, we analyzed and developed

a marketing strategy for the Indian market from a variety of perspectives. The company’s
strategy, its competitors, and its strategy in the Indian markets are also analyzed. The focus
throughout the project would be on understanding the company from various perspectives
and suggesting possible marketing courses of action that the company might follow to
acquire new customers while retaining its existing customers intact with respect to its
competitors.
The model for developing the marketing strategy would be basic i.e., by analyzing the
market, finding the right target audience, and positioning it, managing the marketing mix,
acquiring potential customers while retaining the existing ones, and then eventually
analyzing the profit.