STORYBOARD

Majority of the customers are females and most customers Private users, customers with income >$100000 and SUV's Urban city takes the lion's share of
are between the ages of 48 to 77. lead their respective demographics. claims whilst the car with the
highest number of claims is the
SUV. Education level, age and job
category indicate significant varia..

CUSTOMER DEMOGRAPHICS - 1
Gender distribution Marital Status Education details

5K 4,857

PhD
F 4K
<High School Bachelors
M
Number of records

3,296

3K
3,765

4,388 Masters
2K

High School
1K

0K
Married Single

Occupation details Age group Distribution

Blue Collar 1,853 68-77 3,152
Clerical 1,287
58-67 2,955
Professional 1,091
78-87 985
Manager 999

Lawyer 823 48-57 918

Student 688
38-47 76
Home Maker 648
>=88 64
Other 506

Doctor 258 28-37 3

0 200 400 600 800 1000 1200 1400 1600 1800 2000 0 500 1000 1500 2000 2500 3000 3500

Total Number of customers Total Number of customers

STORYBOARD
Majority of the customers are females and Private users, customers with income >$100000 and SUV's Urban city takes the lion's share of claims whilst
most customers are between the ages of 48 to lead their respective demographics. the car with the highest number of claims is the
77. SUV. Education level, age and job category
indicate significant variations across specific
data ranges highlighting risk.

CUSTOMER DEMOGRAPHICS - 2
Preferred Car Type Purpose of Car use Income
Commercial Private >$100000 1,463
$30001-$40000 810
3,298
$50001-$60000 770

Sports Car 3K $40001-$50000 767

Total Number of customers

SUV $20001-$30000 699

$60001-$70000 669
1,928 No Income 664
2K 1,837
Minivan
$70001-$80000 623
$10001-$20000 466
Van 1,090 $80001-$90000 447
1K $90001-$100000 408
Pickup
$1-$10000 367

0 500 1000 1500

0K
M F F M Total Number of customers

Kids & Parents Parent

Home Value
No
Yes No Ownership 2,446
Total Number of customers Homekids Kidsdriv
8K $100001-$200000 2,303
7,078
$200001-$300000 2,034

6K
$300001-$400000 692

$1-$100000 376
Value

4K 3,754
$400001-$500000 219

2,159 $500001-$600000 67
2K
1,075 >$500000 16
908
457
0K 1K 2K 3K
0K
No Yes No Yes No Yes Total Number of customers
STORYBOARD
Private users, customers with income Urban city takes the lion's share of claims whilst the car Minivan has the highest market value. New
>$100000 and SUV's lead their respective with the highest number of claims is the SUV. Education owners constitute 10% of the claims but 75% of
demographics. level, age and job category indicate significant variations the claims are from cars registered after the 9th
across specific data ranges highlighting risk. year of ownership. Interestingly, 40% of the
claims are from non-home owners.

INSURANCE CLAIMS - 1
Gender Marital Status Urban city Car Type
53.820% 54.857% 94.91%
46.180% 45.143%

Sports Car SUV

5.09%

Highly Urban/ Highly Rural/ Minivan Panel Truck

F M Single Married Urban Rural
Van

Urban City - Car Type

Highly Rural/ Rural Highly Urban/ Urban Pickup
29.11%

17.65%
14.92% 13.29%
10.85% 9.08%
Education
0.61% 0.47% 0.97% 0.62% 1.44% 0.97%
High S.. Bachel.. <High .. Masters PhD
Sports

Sports
Pickup

Pickup
Mini..

Panel

Car

SUV

Van

Mini..

Panel

Car

SUV

Van
Truck

Truck

15%

Occupation Age group

% of Total Claim amount

Blue Collar 31.91% 58-67 38.70%

10%
Clerical 16.36% 68-77 29.16%
Professional
Student 10.11% 48-57 15.35%
Home Maker 78-87 13.63%
Other 7.08% 38-47 2.31%
Lawyer 5%
28-37 0.12%
Manager 4.93%
Doctor >=88 0.74%

0% 10% 20% 30% 40% 0% 10% 20% 30% 40% 50%

0%
% of Total Claim amount % of Total Claim amount 2 2 2 2 2
STORYBOARD
Urban city takes the lion's share of claims Minivan has the highest market value. New owners Customers involved in Blue collar jobs and those
whilst the car with the highest number of constitute 10% of the claims but 75% of the claims are between the age group of 58-67 make claims
claims is the SUV. Education level, age and job from cars registered after the 9th year of ownership. more frequently.
category indicate significant variations across Interestingly, 40% of the claims are from non-home
specific data ranges highlighting risk. owners.

INSURANCE CLAIMS - 2
YOJ Income
12 14.59% >$100000 12.773%
11
13 $40001-$50000 10.975%
0
10 9.82% $30001-$40000 10.877%
14 $50001-$60000 10.772%
9 8.33%
15 $20001-$30000 10.336%
8
7 No Income 10.033%
16 $60001-$70000 8.832%
6 2.20%
17 $70001-$80000 6.205%
5
3 $10001-$20000 5.975%
19 0.22% $80001-$90000 5.360%
18
4 0.20% $1-$10000 4.178%
2
1 0.05% $90001-$100000 3.685%

0% 2% 4% 6% 8% 10% 12% 14% 16% 0% 2% 4% 6% 8% 10% 12% 14% 16%

% of Total Claim amount % of Total Claim amount

Car value Home value

Minivan Panel Truck Pickup Sports Car SUV Van No Ownership 42.61%

$100001-$200000 28.00%
30M
$200001-$300000 18.14%
Value

20M $300001-$400000 5.47%

$1-$100000 4.33%
10M
$400001-$500000 1.05%
0M
$500001-$600000 0.29%
Clm Amt Numer..

Clm Amt Numer..

Clm Amt Numer..

Clm Amt Numer..

Clm Amt Numer..

Clm Amt Numer..

Bluebook nume..

Bluebook nume..

Bluebook nume..

Bluebook nume..

Bluebook nume..

Bluebook nume..

>$500000 0.11%

0% 10% 20% 30% 40% 50%

% of Total Claim amount

STORYBOARD
Minivan has the highest market value. New
owners constitute 10% of the claims but 75%
of the claims are from cars registered after the
9th year of ownership. Interestingly, 40% of
the claims are from non-home owners.
Customers involved in Blue collar jobs and those between
the age group of 58-67 make claims more frequently.
Claim frequencies are higher for SUV's, income
greater than $100000 and non-home owners
which is in line with numbers of customers in
their respective categories. Panel trucks have a
spike on their claim frequency.

INSURANCE CLAIM FREQUENCY- 1

Clm Freq Car Use Clm Freq Age Group
Commercial 0
0 61.23% 58-67
1
2 68-77
1 12.17%
3
4 48-57
2 14.45%
5
78-87
Private 0
3 9.69%
1 38-47
0
2
4 2.26% 1
3 28-37
2
4
5 0.21% 3
>=88
5 4

0% 20% 40% 60% 80% 0% 10% 20% 5 0% 10% 20% 30% 40%

% of Total number of customers % of Total Claim amount % of Total Claim amount

Urbanicity Clm Freq Blue Collar 23.67%

Highly 0
Rural/ Rural Clerical 15.40%
1
2 Professional 13.34%

3
Manager 11.12%
4
Student 9.48%
Highly 0
Urban/ Lawyer 8.85%
1
Urban
2
Other 7.66%
3
Home Maker 7.52%
4

5 Doctor 2.95%

0% 10% 20% 30% 0% 5% 10% 15% 20% 25%

% of Total Current Claim amount % of Total Sum of Clm Freq
STORYBOARD
Customers involved in Blue collar jobs and
those between the age group of 58-67 make
claims more frequently.
Claim frequencies are higher for SUV's, income greater Majority of the customers do not make frequent
than $100000 and non-home owners which is in line with claims. Highest claim amount made for Sports car
numbers of customers in their respective categories. Panel and this customer does not own a house.
trucks have a spike on their claim frequency.

INSURANCE CLAIM FREQUENCY - 2

Car value Income
>$100000 15.08%
Minivan 35,078,260
$30001-$40000 10.46%
$40001-$50000 9.79%
SUV 28,697,200
$50001-$60000 9.68%
No Income 9.15%
Panel Truck 19,356,960
$60001-$70000 8.96%
$20001-$30000 8.43%
Pickup 18,568,920
$70001-$80000 8.32%
$80001-$90000 5.90%
Van 14,950,200 % of Total Sum of Clm Freq..
$10001-$20000 5.58%
$1-$10000 4.53%
Sports Car 11,158,410 8.87% 28.28%
$90001-$100000 4.13%

0M 10M 20M 30M 40M 0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Car Value % of Total Sum of Clm Freq

Car type Home value

Minivan Panel Truck Pickup Sports Car SUV Van No Ownership 35.27%

$100001-$200000 28.18%

$200001-$300000 23.40%

$300001-$400000 6.22%

$1-$100000 4.60%

$400001-$500000 1.59%

$500001-$600000 0.52%

>$500000 0.21%

0% 5% 10% 15% 20% 25% 30% 35% 40%

1 4 1 4 1 4 1 4 1 4 1 4 % of Total Sum of Clm Freq

STORYBOARD
Claim frequencies are higher for SUV's, income Majority of the customers do not make frequent claims. Executive Summary
greater than $100000 and non-home owners Highest claim amount made for Sports car and this
which is in line with numbers of customers in customer does not own a house.
their respective categories. Panel trucks have
a spike on their claim frequency.

DETAILED DASHBOARD Top N Custom..

20
Clm Freq
ID Education Occupation Income Range Home Value Range Car Type 0 1 2 3 4

121524447 High School Professional $20001-$30000 $100001-$200000 Pickup 46,858

146312463 <High School Clerical $30001-$40000 No Ownership Minivan 49,180

221090865 High School Blue Collar $70001-$80000 No Ownership SUV 61,678

249402525 Bachelors Blue Collar >$100000 $300001-$400000 Panel Truck 60,847

281417916 Bachelors Professional $90001-$100000 No Ownership Sports Car 85,524

289240500 High School Blue Collar $40001-$50000 $100001-$200000 Minivan 53,796

327911174 PhD Other >$100000 $300001-$400000 Panel Truck 78,874

360539469 Bachelors Professional >$100000 $200001-$300000 SUV 52,490

383149240 <High School Blue Collar $30001-$40000 No Ownership Pickup 50,818

467621156 <High School Student No Income No Ownership Minivan 77,907

473423882 Masters Professional >$100000 $300001-$400000 Van 54,928

505331576 High School Home Maker $10001-$20000 $100001-$200000 SUV 56,400

555021082 Bachelors Blue Collar $50001-$60000 $200001-$300000 Van 64,182

593125172 Masters Other $40001-$50000 $200001-$300000 Panel Truck 53,571

704098509 Bachelors Professional >$100000 $200001-$300000 Van 47,520

757975608 Bachelors Professional $80001-$90000 No Ownership Sports Car 60,838

821927891 High School Blue Collar $60001-$70000 No Ownership Van 73,783

888292579 Bachelors Professional $60001-$70000 $200001-$300000 Panel Truck 58,851

916006924 <High School Clerical $20001-$30000 $100001-$200000 Panel Truck 45,985

945095366 <High School Blue Collar $30001-$40000 $100001-$200000 SUV 45,987

STORYBOARD
Claim frequencies are higher for Majority of the customers do not make frequent claims.
SUV's, income greater than Highest claim amount made for Sports car and this
$100000 and non-home owners customer does not own a house.
which is in line with numbers of
customers in their respective cate..
SUMMARY
CUSTOMER DEMOGRAPHICS:
1. The number of female customers are marginally higher than the male
customers.
2. There is a higher % of the customers that are married.
3. Highest level of education of majority of the customers is High school
followed by those that have a Bachelors degree. The least being the Ph.D
holders.
4. Majority of the customers are those in blue collar and clerical jobs. The
lowest number of records are that of doctors.
5. Majority of the customers are between the ages of 48 and 77.
6. SUV is the most preferred car type and Panel truck is the least.
7. Cars are mostly used for private needs.
8. Majority of the customers have an income of >$100000. There are also
records of customers with no income.
9. Majority of the customers do not have parents.
10.Majority of the customers do not own a house.
INSIGHTS
1. With a high number of non-home owners, we could assume that these are
not natives of the urban city.
2. Increase in education level results in a decrease in the claims.
3. Higher % of claims within the highest income bracket could be presumed to
be a function of the expensive cars owned by those customers.
4. Majority of the claims are above the age of 58, indication of which is an
increased risk within close proximity of pensionable age.
5. SUV is a highly preferred vehicle with a high number of claims making it's
risk profile higher.
6. 10% of the claims are made in the year 0, making first time drivers to be of a
high risk profile.
7. Registering for an insurance after year 9, also results in large number of
claims.
8. Increased claim frequencies from the same customers indicate high risk.
9. Exclusive vehicles like the sports car will have exorbitant claims...
Executive Summary
BUSINESS RECOMMENDATIONS
FOR CORRESPONDING INSIGHTS:
Insight #1 recommendation - None.(Targeting home owners might
not be a potential strategy)
Insight #2 recommendation - Consider increase in insurance
premium as level of education decreases.
Insight #3 recommendation -Consider increase in Insurance
premiums for expensive cars.
Insight #4 recommendation - Reduced interval of driving license
renewals above the age of 55. Alternatively, introduce additional
eye check-ups after the age of 55.
Insight #5 recommendation - SUV falls within the expensive car
brackets for insurance premiums.(*Refer recommendation for
insight #3)
Insight #6 recommendation - Insurance premiums to be linked to
years of driving experience.
Insight #7 recommendation - Vehicles insured for the first time
after year 8, must mandatorily go through a vehicle inspection and
roadworthiness check.
Insight #8 recommendation - Repeated claims must result in higher
insurance premiums.
Insight #9 recommendation - Exclusive vehicles like the sports car
falls within the expensive car brackets for insurance premiums.
(*Refer recommendation for insight #3)
ADDITIONAL RECOMMENDATIONS:
1.Setting up new advertising campaigns and promotional offers in
order to retain the top customers and also to attract new
customers.
2. Devalue car according to market value as the age of the car
increases in order to avoid risk.
3. Targeting customers with a higher level of education,
professionals and customers with an income >$100000 could help in
building the business.
..